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I have an idea!

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This is the framework that we use to build products that will delight your customers. We mix some of the best practice from the UX and the agile world like the product vision board, the user personas definition or the user story mapping.

Publicado en: Empresariales, Software, Diseño
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I have an idea!

  1. I have an idea! How to transform what is in your boss’ head into something deployable.
  2. Rubén Orta Magán CTO Grupo Antevenio email: rorta@antevenio.com blog: http://devspoke.com twitter: @agileando linkedin: es.linkedin.com/in/rubenorta slideshare: es.slideshare.net/agileando github: github.com/rubenorta
  3. The Cowboy Coder
  4. The Cowboy Coder That Sucked!
  5. The Consultant
  6. The Consultant That Sucked!That Sucked!
  7. The Agilist
  8. The Agilist This still sucks!
  9. What I have built ? an affiliate network ( dead ) two email marketing platform two landing page builders a transactional email service a kpi management tool a co-registration platform an xml feed processing tool a twitter users ranking (dead) a fashion portal a job portal an ecommerce ( fashion ) a social travel site two deals aggregators
  10. The Framework
  11. Our Framework [1] The Idea [2] The Vision [3] Research [4] User Persona Definition [5] Inception [6] Storyboards [7] User Stories Workshop [8] User Story Mapping [9] Build
  12. I have an idea!
  13. Iiiiiii haaaave an ideeeeeeea!
  14. “I hate to tell you, but you have very little. Ideas are easy. Implementation is hard. Keep thinking.” Guy Kawasaki “Execution really shapes whether your company takes off or not. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.” Pete Cashmore “Ideas are commodity. Execution of them is not.“ Michael Dell Everyone have ideas
  15. [2] The Vision WHO: General Manager, Marketing, Product Owner, User Experience, Sales DURATION: 2 Hours DELIVERABLES: The Product Vision Board MATERIALS: Paper, Post-It, WhiteBoard
  16. [2] Product Vision Board VISION Crisp summary of the vision / idea. TARGET GROUP Which market segment does the product address? Who are the target users and customers? NEEDS Which needs does the product support? How does it create value for its users? Which emotions will it evolve? PRODUCT What are the three to five top features? What are its unique selling points? VALUE How is the product going to benefit the company? Will it, for instance, increase revenue, enter a new market, develop the brand, reduce cost, create valuable knowledge? BARRIERS BARRIERS BARRIERS BARRIERS
  17. [2] Example VISION: Travel to the moon TARGET GROUP Astronauts USA Government NEEDS Allow travel to outer space. Roundtrip transport to the moon with humans. PRODUCT 1. Roundtrip to the moon. 2. Human safe 3. Communication system between earth and starship. VALUE Be the first country to put a man in the moon. Winning USSR in the space race This is an idea of ​​JFK but hasn’t the full support of the Senate. Gravity. There is no oxygen in the stratosphere. We Only have managed to put men in orbit USSR was the first country to put a man in orbit
  18. [3] Research WHO: Marketing, User Experience, Sales, Support DURATION: 2 hours interview definition, 1-2 weeks to research DELIVERABLES: Qualification questionnaire, Research Documents MATERIALS: Paper, Phone, Email.
  19. [3] Research [1] Competitive analysis [2] Market sizing [3] Identifying neglected and growing user segments [4] Differentiation ( Price, Promotion, Design….) [5] Find the early adopters
  20. [3] How is an early adopter ? [1] He has a problem [2] He’s aware that has a problem [3] He’s using substitutes (other products) or a workaround [4] He’s actively looking for a solution [5] He has a budget
  21. [4] Persona WHO: User Experience, Product Owner DURATION: ½ day DELIVERABLES: User Persona MATERIALS: Paper
  22. [4] User Persona PICTURE & NAME DETAILS GOAL What does the person looks like? What is its name? Choose a picture and a name that are representative, and that allow you to develop sympathy for that persona. What are the person’s relevant characteristics and behaviours? Consider demographics, spare time activities, attitudes, and common tasks, for instance. Why would the persona want to buy or use the product? What problems should the product solve? What benefits does the persona want to archive? If there are multiple problems or benefits, identify the main one and put it at the top
  23. [4] Example PICTURE & NAME Neil Armstrong DETAILS Age: 39 years old Job: Astronaut At age 6 he had the opportunity to fly in an airplane. Before having a driver's license and earn the airplane pilot's license. He has participated in the Korean War, making 78 successful missions. After his retirement as a pilot, he passed the examinations for astronaut and he is currently working for the government of the USA. He is ambitious and eager to conquer the world person. "I think all men have a finite number of heartbeats. I have no intention of spending any of mine " OBJECTIVES He wants to be a member of the first expedition to the Moon. He wants to survive the expedition. He wants to help his country.
  24. [5] Inception WHO: Product Owner, Scrum Master, Developers, UX, Design DURATION: 1-2 days DELIVERABLES: Inception Deck MATERIALS: Post-It, Color Pen, WhiteBoard
  25. [5] Inception [1] Why are we here ? [2] Elevator pitch [3] Design a product box [4] Create a NOT List [5] Meet your neighbors [6] Show the solution [7] Ask what keeps us up at night [8] Size it up [9] Be clear on what’s going to give [10] Show what it’s going to take
  26. [5] Inception [1] Why are we here ? [2] Elevator pitch [3] Design a product box [4] Create a NOT List [5] Meet your neighbors [6] Show the solution [7] Ask what keeps us up at night [8] Size it up [9] Be clear on what’s going to give [10] Show what it’s going to take
  27. [6] Storyboards WHO: Product Owner, Scrum Master, UX DURATION: From an hour to a day per artifact DELIVERABLES: Storyboards + paper prototypes MATERIALS: Paper, Color Pens
  28. [6] Example Mar de la Tranquilidad 0º42'50"N-23º42'28"E Escaleras salida al exterior. Casco, Guantes, Botas, Módulo Supervivencia, Cuerpo Es un pequeño paso para el hombre pero un gran paso para la humanidad. Zona Control, Camara Aislamiento Apertura Puertas, Sistema TV ACTIVITY NAME: Moon walk The lunar module is on the surface of the moon. Neil checks that all equipment worn is correct and working. After the check he moves to the isolation chamber to proceed to the departure of the ship. His partner Buzz opens the doors of the lunar module and turn on the communication systems. Neil descends the stairs and step on the lunar surface. After taking a few steps on the lunar surface sends a message to earth.
  29. [7] User Stories Workshop WHO: Product Owner, Scrum Master, Developers, UX DURATION: 1 Day DELIVERABLES: Product Backlog MATERIALS: Post-It, Cards, Color Pens
  30. [7] User Story <Theme> <Priority> <Size> As a <type of user>, I want <some goal> so that <some reason>. Definition(s) of Done: Given a <type of user>, when <some action>, then <some result>
  31. [7] Example Moon Landing, 5, 13 As Neil, I want to use a space suit so that i can walk in the moon. Definition(s) of Done: Given an astronaut, in the lunar module, wearing a spacesuit when he walk in the moon, then he can breath and stay warm.
  32. [8] User Story Mapping WHO: Product Owner, Scrum Master, Developers, UX DURATION: ½ Day DELIVERABLES: RoadMap + MVP MATERIALS: Product Backlog, Post-IT, Color Pens
  33. [8] User Story Mapping US 1.1 US 1.2 US 1.3 PRIORITY TIME ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
  34. [8] User Story Mapping US 1.1 US 1.2 US 1.3 MVP V.1 V.2 PRIORITY TIME ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
  35. [9] Build WHO: Product Owner, Scrum Master, Developers, UX DURATION: 2 Weeks * Sprint DELIVERABLES: Sprint backlog, a new product or a new feature MATERIALS: Whiteboard, task repository, computers
  36. [9] Build with Scrum product backlog sprint backlog sprint delivery feedback planning retrospective daily demo
  37. Takeaways [1] Define the problem [2] Research about the activity [3] Construct an hypothesis [4] Test [5] Change your way of work
  38. Recommended books
  39. Any questions ?
  40. Gracias! Thanks! @agileando

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