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Caselet 11.2 Annual Forecasting Meeting at WRT, Inc 1. What is the purpose of a sales forecast?
How honest with its forecast was the WRTs sales team initially? 2. Why did the sales team
increase its forecasted numbers? 3. Why did Allison react the way she did? Does she understand
derived demand? 4. What positive and negative aspects can be attributed to a stretch forecast?
5. How might the final forecast negatively impact other WRT departments? 6. Was Allisons
behavior a

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