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Web and Social Media Strategies -- Penn State Master Gardeners Coordinators Conference

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Penn State Ag Sciences
Penn State Ag Sciences

The document provides an overview of web and social media strategies for Penn State Cooperative Extension. It discusses implementing a content management system called Plone to unify web presences and ensure quality control. Benefits include efficiency, shared content, and consistent branding across sites. The document also reviews best practices for social media engagement, including platforms like Twitter, Facebook, YouTube, and RSS feeds. It emphasizes listening to audiences, sharing others' content, and using analytics to understand impacts. Team collaboration is supported through an internal tool called Teambox.

EducationTechnologyBusiness
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Web and Social Media Strategies Chris More – Associate Director Max Spiegel – Web and Social Media Strategist October 2010
Agenda ,[object Object]
Social Media Strategy
Team Collaboration
Questions,[object Object]
Plone Content Management System (CMS) ,[object Object]
Always improving from world-wide network
Most popular CMS at Penn State
Central University group of Plone experts
Easy to use interface
Minimal training
Search engine and people friendly content
No software needed to manage website
Coming to your county in the near future!,[object Object]
Aggregate external blogs and RSS feeds
Photo galleries
Pages / folders
Variety of homepage layouts
Social media integrationYou can do all of this without ever seeing code or knowing how to build websites!
Before and After – Food Science
Before and After - Entomology
Before and After – Turf Grass
Why be on single system? ,[object Object]
Authentication
Evolution of features
Share content
Disaster recovery
Easy to focus on content
Consistent branding,[object Object]
Visitors scan text for keywords
Visitors view on average 2-3 pages per visit
Visitors quickly develop impressions
Visitors are looking for answers to their questionsPoint: Whatever you do on the web, you do not have much time to capture the audience. First impressions matter.
Best Practices for Web Success ,[object Object]

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