Get a behind-the-scenes look before the launch of my next book, "Service Design Principles 201-300".

1. The power of
principles
Service Design
Webinar 005

2. Hi, I'm
and I'm from Lausanne,
Switzerland. .

3. Where are you from?
Leave a comment
in the chat

4. “What's the plan for
today, and what will you
get after the event?”

5. A preview of my next
Service Design book
7 reasons why Service Design
Principles are powerful
—
Sneak peek of 9 principles
from the book Service Design
Principles 201-300

6. Answers to Service
Design questions.
Turned into clips for later

7. Service
Design
Book
Sneak Peek

8. What's this
book about
Service Design
Principles
201-300

9. “A Service Design Principle is an idea,
a tip, an advice or a principle to
improve the human experience in a
simple way.”
Personal definition

10. The latest addition to
the collection

11. Sneak Peek

12. Principles from
my own
experience
Observation

13. Principle 235
“Use beauty instead
of prohibition signs”

14. Principle 278
“Tell me who I should
congratulate”

15. Principle 291
“Don’t repeat the
good stuff”

16. Principles stolen
from smarter people
Experts

17. Principle 209
“Test your idea against
your competitors”

18. Principle 267
“Don't launch new
things on Fridays”

19. Principle 299
“Use different love
languages with your
staff and customers”

20. Principles co-created
with community members
Dialogue

21. Principle 250
“Don't add an extra
interaction”

22. Principle 253
“Don’t be creative
when it’s urgent”

23. Principle 264
“Remember that I’ll
share my account”

24. Get a sneak peek of the
past 200 principles
And 6 complete principles from the first book

25. 7 Powers of
Service Design
Principles

26. We all
serve
others.
Everything is an
experience

27. Small things
can have a
big enough
impact.
Think smart.

28. Rules of thumb
are powerful.
Simplicity

29. You know what's
useful to you.
Abudunce mindset

30. Learning from
examples is
practical right
away.
Inductive learning

31. I'd prefer learn
from a friend in
a bar than from
an academic
paper.
Fucking authentic

32. There's always
something new
to learn.
Continuous curiosity

33. What do early
reviewers
say?

34. JJ Turner
“I enjoyed the bite size bits of service
design wisdom. Daniele obviously
know his stuff and he has an engaging
way of communicating these
principles.”

35. Chunqiu Li
“Daniele's writing is straightforward to
understand compared with many
complicated theory books. I can apply
these valuable and exciting principles
to my work directly.”

36. Hartmuth Gieldanowski
“Your writing is like a
great whisky - a punch
in your face. fuck it.”

37. Service
Design
Questions

38. Service
Design
Principles
Questions

39. “How hard should you
work on your Service
Design Principles
Library?”

40. It's like an
endurance sport.
It's a practice you'll do over years
and that's never really finished.

41. 80% of low
intensity.
The goal is not to
burn out but to get
better over time.
Source: TED talk by Stephen Seiler — youtube.com/watch?v=MALsI0mJ09I

42. Do it like Emerson who
reached out the
South Pole first.
Do the same amount everyday
no matter what. As learned in the
book "Effortless".

43. “What are healthy
goals to have for a
Service Design
Principles Library?”

44. Have a number of
principles for the year
that is motivating.
For me because I'm crazy it's to
get 100 edited principles out in a
book each year until my kid gets
to school.

45. Definine how much time
you'll spend on it daily.
Even if you don't publish anything
you are working on it.
There is less chance that you
procrastinate as spending 10
minutes is nearly always
possible.

46. “How can you make
a Service Design
Principles Library that is
useful for others too?”

47. Finish each principle
with a question.
The answer to that
question is something
practical that will change
how people work.

48. Let people subscribe
to a newsletter.
So that they don't have to
remember to visit your library
but get notified when
something new gets in it.

49. Link to external sources
and inspirations.
Help people go beyond what
you wrote and find the original
sources or additional
resources.

50. Let people
comment.
To share additional examples,
tips and resources.

51. “What are daily
practices I could have
to build my own
Service Design
Library?”

52. Look your photos and
find a principle
Takes 1 minute

53. Write quick notes about a
Service Design Principle.
Takes 5 minutes

54. Write a draft of a Service
Design Principle
Takes 30 minutes

55. “What are ethical
consideration when
building a Service
Design Principles
Library?”

56. Mention brands when
they do something right.
Positive reinforcement.

57. Don’t mention brands
when they do something
wrong.
Don't be a dick.

58. Don’t quote but
reformulate.
It's good for legal and
good to verify you
understood.

59. “Where can I find
Service Design
Principles ideas and
inspirations?”

60. The three ways I used
until now: live life, explore
memories and steal from
others.

61. Live life, take photos of
what you experience,
keep track of interesting
things you stumble upon
for example on social
media.

62. Explore your memories
with your calendar, your
photo albums, your
documents, your
presentations, your
reports.

63. Steal from others,
read books, watch
documentaries, interview
people, google facts and
studies.

64. “How can you create
your writing routine?”

65. Routines help.
It takes less effort when it's a
routine. You just do it.

66. Routine sandwich.
Build on things you
already do.

67. Do multiple small
experiments.
See what sticks.

68. When will you write?
For example write when you
are walking to the train
station on your phone

69. Read a book
on how to
build your
habits.
Highly recommended

70. What's your
question?
Questions for future webinars.

71. Thanks!
You're awesome.

72. Join the
community
now.
bit.ly/cocreate-now