9. At any given time, only 3% of the people in
your market are ready to make a purchase
or use your services.
10. At any given time, only 3% of the people in
your market are ready to make a purchase
or use your services.
What about the other 97%?
How do you stay in front of them?
11. It is Where Your Customers
Hang out.
By didgital
14. Engaging with Content
73% of consumers prefer to get
information from a company in the
form of a collection of helpful
articles over an advertisement or offer.
15. Engaging with Content
73% of consumers prefer to get
information from a company in the
form of a collection of helpful
articles over an advertisement or offer.
61% are more likely to buy.
16.
17. “HALF THE MONEY I SPEND
ON ADVERTISING IS WASTED; THE TROUBLE
IS I DON’T KNOW WHICH HALF”
John Wanamaker
19. Your accountant, the IRS and the
bank don’t care about likes or
Facebook fans.
Businesses succeed or fail based on
how much money comes in the
door and how much goes out.
20. CAN WE JUSTIFY THE
TIME, ENERGY, AND
MONEY SPENT ON SOCIAL
MEDIA?
24. ● Revenue
● Costs (Cost per Lead, Engagement)
● Savings
● Customer Retention Rates (i.e., does
engagement with the content keep
customers longer versus traditional ad
campaigns?)
MEASURE WHAT MATTERS
25. Cost Per Lead
How much does it cost
to acquire a lead?
• Advertising
• Content creation
• Sponsorships
• Referrals