2. How was it marketed?
• The Inbetweeners film was marketed to the British public
through teaser trailers in order to generate hype and create
an enigma that would entice the target audience.
• Film Posters where created because they built up the films
popularity by integrating them into the audiences lifestyle. For
instance, at bus stops and billboards.
3. Where was it Marketed?
• The Inbetweeners Movie was marketed all
around the UK through various media
platforms such as:
Cinema, Television, Radio, Posters, Magazine.
4. Why was it Marketed?
• The Inbetweeners Movie was marketed in
order to promote the film and attract it’s
target audience so that it can be successful
within cross media platforms.
• If it wasn’t marketed then the consumer
would not have become known to the
product. Therefore, integrating the product
into their general lifestyles through
advertisement reinforces it’s popularity.
5. How it works as a package?
• The Inbetweeners Movie uses consistent fonts and
colours in order to show continuity in it’s products.
Poster Trailer
Notice how the same font is used in the poster and trailer so that the audience is
reminded of films continuity and appeal. Moreover, certain clips in the trailer depict
the same colours as the film poster. Therefore, suggesting the film is generating the
same meaning of energy and fun throughout it’s products.
6. In conclusion…
…the film’s promotional package doesn’t
exclude any change of reaching newer
audience members because of it’s public
advertisement. Lastly, the film package works
together effectively by having continuity in it’s
products and similar colours so that the target
audience remains enticed and continues to
learn more about ‘The Inbetweeners Movie’.
