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New Media and the African American MSM Community
1. Using New Media in African American Communities for HIV Prevention Aisha Moore, Communications Director, AIDS.gov/JSI Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/JSI Meico Whitlock, Senior Fellow, AIDS.gov/Office of HIV/AIDS Policy
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3. Your name & organization What’s one thing you want to learn today?
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5. Demographics of teen internet users % of teens who use the internet The Pew Research Center’ s Internet & American Life Project 2009 Parent-Teen Cell Phone Survey conducted from June 26 to September 24, 2009 n=800 teens ages 12-17 (including 245 cell phone interviews) Total teens 93 Boys 91 Girls 94 Race/ethnicity White, Non-hispanic 94 Black, Non-Hispanic 87 Hispanic 95 Age 12-13 88 14-17 95 Household income Less than $30,000.yr 88 $30,000-$49,000 89 $50,000-$74,999 96 $75,000+ 97
6. 17% of teens look online for health topics that are hard to talk about, like drug use, sexual health, or depression - When young people don’t feel like they’re getting what they need from an adult they typically turn to their devices.
7. “ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online
62. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
63. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
64. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
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71. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
Yesterday was National HIV Testing Day and much of what I ’m going to show you today relates to our efforts to connect people with HIV prevention and treatment services
2 minutes – person next to them
Youth and new and emerging technologies
Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
This data is also part of our toolkit. We use this to inform our work and to inform our colleagues…not you in the room…you’ve likely bought into the idea. But many of our colleagues have not. Use the data.
More so, at AIDS.gov, we think of social media as a means of ...
More so, at AIDS.gov, we think of social media as a means of ...
More so, at AIDS.gov, we think of social media as a means of ...
More so, at AIDS.gov, we think of social media as a means of ...
More so, at AIDS.gov, we think of social media as a means of ...
More so, at AIDS.gov, we think of social media as a means of ...
SFAF AIDS Stops Here http://www.youtube.com/watch?v=bHWnQ_brIDE&feature=channel_video_title SFAF It Gets Better http://www.youtube.com/watch?v=zDhw2P-nGms&feature=relmfu