Session sobre utilizacion de los elementos de marca de AIESEC.

1. AIESEC Brand

2. Objetives
• Understand how our brand connect with people
and market
• Discover how to use in a simple way the new
elements of AIESEC brand
• How this changes will affect the promotion
process

3. Values
Which AIESEC Value makes you feel more
connected with the organization and why?

4. Organization is created because of it’s vision;
Organization exists because it sells product
to the market.
Have values that create connections with the
costumers
Why an organization exist?

5. Organization
value
(Program)
Market
value
(Product)
Personal Value
(needs)

6. The brand usage has to be
connected with those values!
(Hold this message! You will use it latter)

7. How many of you are
Graphic designer?

9. The process
Feb – Apr 2012
Input collection from the
network
Apr 2012
Frist Redesign
brainstorming
Apr – Nov 2012
External consulting
with a Design Thinking
Company
Nov 2012
Second redesign
brainstorming
Jan – Feb 2013
Final compilation with
External support
Feb 2013
New Brand toolkit
launch

10. The new elements• The AIESEC Brand Refresh has developed a concept for
additional visual elements to give all AIESEC members and
programs maximum freedom, flexibility and adaptability.
Flexibilit
y
Adaptability
Freedom

11. The shapes

12. The shapes

13. The Colours

14. Do’s and Dont’s

15. Do’s and Dont’s

16. Examples

17. Examples

18. Examples

19. AIESEC LOGO

20. AIESEC LOGO
- Use the logo only in horizontal or vertical form
- The logo should always be distinctly identifiable and should not be altered in
any way.
- Logos without backgrounds are allowed.
- The “AIESEC” letters on the logo should always have solid color that is aligned
with the logo color combination

21. Let`s Play!
- Form Groups between 5 and 7 people from different LCs
and areas
- Create a promotion piece using the new brand elements
- If you don’t have the materials that you need you can
create it or find in other groups
- Don’t forget to split resources and functions.
- After finish your promotion piece put it on the wall
- The best one will be chose by the MC and rewarded

22. Does it mean that I
need to change
everything!
NO

23. GRACIAS!