Personal Information
Organización/Lugar de trabajo
Shanghai City, China China
Ocupación
SVP at DigitasLBi China
Sector
Advertising / Marketing / PR
Sitio web
N/A
Acerca de
Trilingual (Chinese/English/Japanese) INTJ strategist, and digital story builder.
As a brand marketer before, I still believe that great Philosophers think Brands.
While I do think in digital era, brands shall behave differently.
Digital is not only about tools or devices. It’s about behavior of people.
Brand shall become solution to solve life problem, or release stress of the consumers/users; be meaningful / useful / delightful to enhance their life activities.
Thus, I set my mission to enhance brand building in the digital & social context, upon the deep understanding of the cultural background, consumer behaviors and evolving needs. Meanwhile I help brand develop the designed expe...
- Presentaciones
- Documentos
- Infografías
State of AI Report 2019
State of AI Report
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Hace 4 años
最近のDQN
mooopan
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2011 Trend Report (general version) - Urbanology by Tami Honesty
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Hace 13 años
User Experience Best Practices
Nick Finck
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Hace 15 años
Digital strategy-whitepaper
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Experience Maps
Peter Morville
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Experience Design Framework
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Social Influence Marketing Trends for 2010
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