INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

2. THE INSIGHT
“When Tam were young, he dreamt to be a rapper. Finally, he turns into
Math teacher because his parents prevent him from being a rapper.
But his dream is still in his head and it always calls for his action!”
The life we have inside us (or we believe we should have) is always
better than the life we have in reality, because we don’t live the way
we have imagined, we live the life that is affected by other people.

3. THE IDEA
With this idea, we would like to encourage teenagers
to be themselves and to live out what is inside them.
BRING OUT THE YOU IN YOU

4. WHAT WE’LL DO ?
In order to approach the teenagers, we will utilize media
that teenagers are used to:
1. Print Ads (teen magazines).
2. Outdoor (bus shelters).
3. Digital media (online music site).
4. Promo Activation (Books).

5. PRINTADS
The fresh taste of
Sprite brings you
the best parts of
your imagination
and helps you
complete your
inside. Therefore,
you will feel
confident to bring
out the you in you.

6. PRINTADS
The fresh taste of
Sprite brings you
the best parts of
your imagination
and helps you
complete your
inside. Therefore,
you will feel
confident to bring
out the you in you.

7. BUS SHELTERS
THAT ENABLE YOU
TO BRING OUT
THE YOU IN YOU
OUTDOOR
We will apply AR technology
to bus shelters locating near
convenience stores (Circle K,
Shop & Go…).
When teenagers hold Sprite
cans or bottles and stand in
front of a digital screen at
bus shelters, the AR sensors
will detect the Sprite logos
and generate AR effects on
the screens.
1. Hold the Sprite bottle in
front of the screen.
2. The AR sensor will detect
the Sprite logos and generate
AR effects on the screen.
3. More effects happen
when holding the Sprite
bottle for a while.
bringout
theyou
inyou
HoldyourSprite.
Standinfrontofthescreen.
Thensee.

8. THE
MYSELF
ALBUM
Bring out
the you in you
BRING OUT
THE YOU IN YOU
THROUGH MUSIC
DIGITAL MEDIA
Teenagers love music because it
reflects themselves.
Sprite will affiliate with online music
site Zing Mp3 to bring teenagers a
brand new experience.
Zing Mp3 will find the words
teenagers often use on their
Facebook to generate the album
with songs that motivate them
most. For example, if someone
travels a lot, they will use the word
“travel” and the website will create
an album that has many songs
relating to traveling.
THANH NGUYEN
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adipisicing elit, sed do eiusmod tempor .
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THANH NGUYEN - The yourself album
1. Synce the Facebook
account with Zing Mp3
2. Zing Mp3 automatically
generates the online album
based on the Facebook
information.
3. Sprite will reward the real albums
to teenagers who drink more Sprite
and dare to bring out themselves.

9. THE BOOKS THAT
BREAK THE RULES
TO BRING OUT
THE YOU IN YOU
PROMO ACTIVATION
In Vietnam, teens are used to “go
by the book.” They also look up the
books that help them find out their
career orientation.
Sprite will affiliate with Tiki (tiki.vn)
to bring teenagers a free book
collection “The great success.” This
book collection will be introduced as
the stories of successful people in
unpopular careers (rapper, dancer,
singer, cook, aviator…). Teenagers
can order freely their favorite books
(one account for only one book) and
get surprising things.
“THE GREAT SUCCESS”
BOOK COLLECTION
ORDER FOR FREE NOW

10. Rapper
THANH
NGUYEN
“I think the greatest challenge in life is
I always believe that people are just
great and powerful when they are who
they truly want to be. “Bring out
yourself” and keep trying that will
bring you to success.”
Vietnamese singer who wins
the 60th annual Grammy Award
for the best rap song:
Guiness World Record
of selling more than
in the USA for
just 1 month.
Bringoutyourself“
“
40millionalbums
Bring out the you in you
Then make it come true.
These books turn out to
be the inspiring gifts from
Sprite. Teenagers can find
out that they are the main
character in each story
(actually it’s not true) and
be motivated with the
message “Bring out the
you in you. Drink Sprite.
And make it come true”
THE BOOKS THAT
BREAK THE RULES
TO BRING OUT
THE YOU IN YOU
PROMO ACTIVATION