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[How digital changes Advertising industry] Digital driven cases in Integrated Communication

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Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.

Topic 3: Digital driven cases in Integrated Communication
Mr. Lam Tăng: Head of Client Services @ Climax Agency.

Publicado en: Empresariales
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[How digital changes Advertising industry] Digital driven cases in Integrated Communication

  1. 1. CLIMAX Interactive Inspiration 2013 Credentials Presentation
  2. 2. agenda II CLIMAX VALUES5 I AGENCY III SHARING CASE STUDY BEGIN END IV REVIEW
  3. 3. III III BEGIN END IV OUR RECOGNITION OUR CLIENTS WHAT WE DO WHO WE ARE agency CLIMAX VALUES5AGENCY OUR WORK REVIEW
  4. 4. INTEGRATED INTERACTIVE AGENCIES WHO WE ARE Like the explorers, we have led people to the climax of interactive experiences since 2006 One of Vietnam’s pioneering
  5. 5. regconized with insightful ideas powerful production effective results
  6. 6. never stop growing to become THE TOP-OF-MIND integrated interactive agency in Vietnam and further to the Asia region
  7. 7. TO THE ULTIMATE BRIDGEBUILD REACHCONSUMERS’ HEARTS a singlemost mission always target to
  8. 8. LOCAL VALUES by creating we stimulates partner’s business moving forward by pushing interactive experiences of consumer to climax to build valuable connections between brands and consumers in WORLD-CLASS STANDARD
  9. 9. strategic thinkers creative minds technical wizards with the talented people
  10. 10. come from Experienced young minds in digital communication  coming from various global agencies such as Leo Burnett, Lowe, Integration... Dynamic students graduated from qualified universities such as RMIT, UEH, Foreign Trade… 80+ experts fresh talents & And good resource trained from Aiim education center - a strategic partner of Climax group
  11. 11. PLANNING DIGITAL KNOWLEDGE MANAGEMENT CREATIVE ACCOUNT MEDIA PRODUCTION different specialized fields organized in
  12. 12. WHAT WE DO strategy & ideation digital production interactive media
  13. 13. WHAT WE DO strategy & ideation digital production interactive media
  14. 14. COMPETITIVE ANALYSIS CONSUMER INSIGHTS USER EXPERIENCE TECHNOLOGY PLATFORM SOCIAL MEDIA STRATEGY & IDEATION Find the unique way to connect brands and people. STRATEGY & IDEATION
  15. 15. DIGITAL PRODUCTION Create ultimate experiences on all consumer touch points 3D & MOTION GRAPHICS OUT-OF-HOME AUGMENTED REALITY VIDEO & PRESENTATION CMS GAME & APPLICATION WEBSITE DIGITAL PRODUCTION
  16. 16. DISPLAY ADS ONLINE PR SOCIAL MEDIA SEARCH ENGINE MARKETING SOCIAL MONITORING INTERACTIVE MEDIA Send the most impactful message on the right target audiences INTERACTIVE MEDIA
  17. 17. RECOGNITION Silver Award of Asian Marketing Effectiveness – AME 2009 Silver Award of Asian Marketing Effectiveness – AME 2009 Close Up toothpaste – “Love Story” campaign (partner with Lowe Vietnam) - We let the people part of the story and go with the flow. -  Over 1 milion view on virals clips -  Sale growed up 45% Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution
  18. 18. Silver Award of Asian Marketing Effectiveness – AME 2009 Join The Conversation – Nescafe Campaign § The digital platform became the most visited branded site in Vietnam to date. § No prizes, no contest •  Created 1,230,462 meaningful interactions. § 361,058 unique visitors on the website, with total visits of 1,133,242. § Three-in-one category volume shrank by 0.5%, Nescafé 3in1 grew by 5%. Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution Bronze Award of Asian Marketing Effectiveness – AME 2010 RECOGNITION
  19. 19. OUR CLIENTS Our client list encompasses a broad range of industries including games, automotive, electronics, technology, fashion, food & drinks, health care, travel, finance, hospitality and many others.
  20. 20. 5 climax values II CLIMAX VALUES5 I AGENCY III SHARING CASE STUDY BEGIN END IV REVIEW INTEGRATED COMMUNICATION STRATERGY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS ENGAGEMENT IDEAS POWERFUL PRODUCTION CAPACITY
  21. 21. The AGE OF ENGAGEMENT is coming! Age of engagement – the modern marketing age •  When online & offline are merging & reinforcing each other. •  Where the relationship between consumer and brand can be deeper. •  Giving brands a chance to create and cultivate brand loyal consumers. ENGAGEMENT IDEAS 5CLIMAX VALUES
  22. 22. •  Monitoring thousands online conversations everyday •  Tracking, measuring & analyzing BY 50+ integrated campaigns 300+ digital campaigns ENGAGEMENT IDEAS 5CLIMAX VALUES
  23. 23. we’re always living in consumer’s engagement world Consumers insights in the AGE OF ENGAGEMENT to know ENGAGEMENT IDEAS 5CLIMAX VALUES
  24. 24. Truly provide insight-driven integrated communication strategy to meet the needs of today’s consumers, regardless of channel, time, or place INTEGRATED COMMUNICATION STRATERGY 5CLIMAX VALUES
  25. 25. WE are pioneering interactive agency have expertise from various global advertising agencies to provide integrated marketing approach by utilizing our in-depth understanding of various digital disciplines and "Through the line” knowledge. INTEGRATED COMMUNICATION STRATERGY 5CLIMAX VALUES
  26. 26. executed by The most powerful production capacity The largest team in market (80+) Offers the services in the least amount of time Progressive technology Maximize consumers’ interactive exerience POWERFUL PRODUCTION CAPACITY5CLIMAX VALUES Diversified services Different experts offers the most diversified production services under one roof.
  27. 27. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  28. 28. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  29. 29. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  30. 30. Results-driven through strategic planning & execution •  Industry benchmarks •  The social index tool •  Campaign monitoring system each campaign is tracked, measured and reported to maximize & demonstrate the effectiveness. 5CLIMAX VALUES EFFECTIVENESS RESULTS
  31. 31. 5CLIMAX VALUES ENGAGEMENT IDEAS INTEGRATED COMMUNICATION STRATERGY POWERFUL PRODUCTION CAPACITY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS
  32. 32. our work II CLIMAX VALUES5 I AGENCY III BEGIN END IV REVIEW SHARING CASE STUDY
  33. 33. review WHAT WE DO OUR RECOGNITION II CLIMAX VALUES5 I AGENCY III OUR WORK INTEGRATED COMMUNICATION STRATERGY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS SHOW CASES BEGIN WHO WE ARE ENGAGEMENT INSIGHTS POWERFUL PRODUCTION CAPACITY END OUR CLIENTS IV REVIEW
  34. 34. CLIMAX Interactive Inspiration THANK YOU!

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