The official MAST presentation for B-schools across india

2. About AIMA
• All India Management Association (AIMA) is an apex body of management
• 30,000 individual members and 3000 institutional members
• 60 Local Management Association across India and overseas.
• Management related activities and initiatives in areas of
– Distance Management Education
– Management Development Programmes
– Special Conferences
– Research & Publications
– Testing Services and Competitions

3. B-School landscape in India
• The 2000+ Institutes in India are churning out more than 3 Lac
students
• Short window for campus recuritments
• Recruiters cover only less than 10% of B-Schools each year
• Location and reputation of institution key to attracting recruiters
• There is sparkling young talent beyond the prestigious B-Schools

4. The answer to key challenges faced by B-Schools

5. Management Aptitude and Skills Test
Entrance Test
MAT
MAST

6. Educational Qualification for MAST
2 year MBA
or MBA
Equivalent
Course
Final year
/ semester
students
MBA / MBA
Equivalent recent
pass outs (with 0-2
years work
experience)

7. Test Format

8. Students Skill Evaluation
• Discipline Knowledge
• Critical Thinking
• Communication Skills
• Key Personality Traits
• Cross Functional Expertise
• Technological Competence
Evaluate the industry readiness students of B-School students

9. Key Program Features

10. Benefits for Students

11. Advantages to B Schools
• It will support your existing Placement Cell and not
restrict placement only to campus recruitment
• It will provide more options to your students to get
a suitable job
• It will work as a Brand Building exercise , facilitating
more consistent interface with the Indian Industry
• Give Pan India access to Recruiters irrespective of
your ranking or Geographical location

12. Advantages to Corporate
• Free access to the complete data of pre-assessed, short-listed
candidates for the first year
• Reduce the cost, manpower and time required per
recruitment
• Brand-building exercise, facilitating more consistent impact
amongst fresh management pass outs
• Secure, standardized, transparent and smoother computer
based recruitment testing process

13. Corporate Endorsements – Top tier recruiters
Parle
Mrs Bector Foods
HLL
Dabur
Tata Communication
Alembic Ltd
Deloitte
JP Morgan Chase and Co
JM Financial
Nagarjuna Oil Corporation
Limited
Mcafee
Lenovo
PWC India
Religare India
Triveni Engineering
Metlife India
Reliance Infrastructure
Camlin Ltd
Idea Cellular
OTIS
Kellogs
Suzlon
Pfizer
Aircel
AZB Partners
…..

14. Why AIMA ?
• AIMA is the apex body for management in the country with
decades of experience in conducting various tests
– MAT taken by over 3,00,000 students
– Corporate Special Tests
• AIMA is committed to fulfill the mandate of promoting the
management movement in the country
• Industry backed project launched after in-depth research by
IMRB

15. What recruiters have to say ?
• “AIMA brand name gives the credibility that the test will be done under fair circumstances and will
be disciplined” - TATA AIG
• “It’s a brilliant idea there are so many institutes coming to us we don’t know which is the best and
which true..It will help in giving edge to the right people and will help employers also”- The
Times Of India (Patna)
• “There are so many MBA schools any one can do an MBA but this test will bring all of them on one
platform”- American Express Delhi
• “As a recruiter we will feel that since it is coming from a brand name AIMA then we are assured
that the student has certain level of skills and we don’t have to spend excessive time and money in
training”- ICICI Bank
• “This is an excellent effort, and it shall be my pleasure to endorse the same. There is a need for a
reliable, dependable test that brings with it pedigree and credibility. What better body than the
AIMA to handle this? This is a service to both the student and the Corporate organization alike. A
total win-win for both”. Harish Bijoor, CEO, Harish Bijoor Consults Inc.

16. Mast In News

17. Mast in News

18. Contac t Details
All India Management Association
Management House
14, Institutional Area,
Lodhi Road,
New Delhi 110003,
India
MAST Helpline: +91 9500120772
Email id: manager.mast@aima-ind.org
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