With the tech industry continuing to evolve at mind-bending pace, products continue to be commoditized to razor-thin margins. In many companies, the transition to services and As a Service (aaS) business models has become a do-or-die imperative with direct oversight from the C-suite. In this discussion, Nupur will share her experience on the challenges and key considerations in transitioning businesses and product portfolios from hardware to software to services. Topics covered will include: Strategic considerations for the portfolio transformation journey Distinction between product to service to aaS product management Practical advice for the transformation journey