Customer Journey Maps – Your Secret Weapon to Driving Product Adoption
“Our product isn’t as successful as we expected.” “Product Manager, why is that? Does the product lack key features? Is our messaging confusing?” Commence inter-departmental finger pointing! As Product Managers, an intimate knowledge of our customers is our greatest resource for answering tough questions. More than a mere flow of activities, a customer journey helps us learn the “why” behind our customer’s behavior, from their first awareness of our product, to hopefully a long, loyal relationship with them. It’s a data-informed technique we use to coordinate cross-functional efforts and inspire smart decisions. Learn how to develop your Product Manager superpower: true customer insight. We’ll discuss how you can leverage customer journey maps to better drive adoption, deliver value, and delight customers. What You Will Learn: • How to leverage customer journey maps to understand customers, solve problems, influence decisions, and create customer value • How customer journey maps support the seamless alignment of the “Whole Product” • Tools to create an effective customer journey map – even for complex B2B situations
