Speaker: Brian Lawley, 280group
What key factors must be present to build insanely great products
Why Products Fail 70% to 90% of the time and what to do about it
The role of Product Management and Product Marketing
What are the foundations (process, people and information) a company must provide, to build insanely great products and services
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
9. Agenda
Background
• Seven Most Common Problems
• How Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
14. Agenda
• Background
Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
25. Agenda
• Background
• Seven Most Common Problems
How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
30. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
40. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
42. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
45. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
How to Optimize at Your Company
• Questions & Giveaway