Our proposal

A
Rejected Ideas
 Avril Lavigne- ‘I'm with you’ This is a music
  video with a very slow and monotone beat, at
  first we felt this was a individual idea that
  would present simplicity with a modern twist.
  However, we decided not to go forward with it
  as more can be done with a upbeat track.
 http://www.youtube.com/watch?v=dGR65RW
  wzg8&ob=av2e
Our Proposal

By: Yinka & Aishah
Rejected Ideas: Rihanna - Umbrellas
• We also considered picking this
 video because it’s a viewed as a
 renowned and iconic video that
 has a unique style and structure
 making it so memorable. The lyrics
 of the song would also make it
 possible to construct a narrative
 video which could be fairly
 manageable task to pursue.
 Unfortunately, the iconic status of
 this particular piece proved to be a
 negative issue for us as this meant
 we had a certain expectation to
 live up to. Also matching up to the
 effects of this would also prove
Rejected Ideas: Beyoncé- Check up
     on it
      We really liked the idea and theme of this music video, but felt it
       was not a practical option. This is because it is solely
       performative, restricting how much can be done with it.
       Initially, we are looking for a music video that can adapt a hybrid
       genres, therefore could not use this video. Although, we
       managed to use aspects of the video to inspire us for our own
       music video, taking one of the per formative scenes from video
       and considering to use it in our own video.



This is the exact scene we
plan to replicate in our
video.
Final Idea :Truth Hurts-Addictive
 We decided to use this
  song because it embraced
  a combination of two areas
  we both had knowledge on
  . For example the record is
  an R’n’B song which Yinka
  had grown up listening to
  so now knows the typical
  conventions of an R’n’B
  music video. Also Aisha's
  Asian heritage allows us to
  properly explore/convey
  the Asian themes within the
  original video efficiently.
  Alongside those points we
  liked fact this video
  confirmed to r’n’b
  conventions of its time (e.g.
  rappers featuring it them)
  but also challenged the
  conventions (e.g. The use
  of a different cultures
  recording track to make the
  beat) so we believed it
  would be an interesting
1 de 5

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Our proposal

  • 1. Rejected Ideas  Avril Lavigne- ‘I'm with you’ This is a music video with a very slow and monotone beat, at first we felt this was a individual idea that would present simplicity with a modern twist. However, we decided not to go forward with it as more can be done with a upbeat track.  http://www.youtube.com/watch?v=dGR65RW wzg8&ob=av2e
  • 3. Rejected Ideas: Rihanna - Umbrellas • We also considered picking this video because it’s a viewed as a renowned and iconic video that has a unique style and structure making it so memorable. The lyrics of the song would also make it possible to construct a narrative video which could be fairly manageable task to pursue. Unfortunately, the iconic status of this particular piece proved to be a negative issue for us as this meant we had a certain expectation to live up to. Also matching up to the effects of this would also prove
  • 4. Rejected Ideas: Beyoncé- Check up on it  We really liked the idea and theme of this music video, but felt it was not a practical option. This is because it is solely performative, restricting how much can be done with it. Initially, we are looking for a music video that can adapt a hybrid genres, therefore could not use this video. Although, we managed to use aspects of the video to inspire us for our own music video, taking one of the per formative scenes from video and considering to use it in our own video. This is the exact scene we plan to replicate in our video.
  • 5. Final Idea :Truth Hurts-Addictive  We decided to use this song because it embraced a combination of two areas we both had knowledge on . For example the record is an R’n’B song which Yinka had grown up listening to so now knows the typical conventions of an R’n’B music video. Also Aisha's Asian heritage allows us to properly explore/convey the Asian themes within the original video efficiently. Alongside those points we liked fact this video confirmed to r’n’b conventions of its time (e.g. rappers featuring it them) but also challenged the conventions (e.g. The use of a different cultures recording track to make the beat) so we believed it would be an interesting