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Google Confidential and Proprietary
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Google Confidential and Proprietary 12

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Confidential & Proprietary Copyright © 2010 The Nielsen Company

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Internet TV Mobile Internet Mobile Phone Radio Magazine Newspaper


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Send or receive emails 76
Very High
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64
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Listen to music online 58
High

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Watch videos / TV programs 46

Play games online 46
Medium

Access / Download / Upload video clips 35

Access / Download / Upload photos 33
97% Download applications /software / updates 29

Write / read blogs 26

Research an item you are thinking of buying 22

Click on an online ad banner / link 22
Low
Use online banking / pay bills online 19

Set up your own website 11
]c3c )b'& Post online ratings / reviews of products / services 11
Very low
Complete Online Transactions / E-commerce 8


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Always Sometimes Occasionally

33
30 30 30
27 28 28 28 26
24 23 22
21 19

4 4 4 2 2 3 4

Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 yrs Males Females


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Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 yrs Males Females

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Always Sometimes Rarely Never

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Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs Males Females


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Search engine(s) 0.68

Typed address(es) directly into browser 0.27

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90%
Followed links from other websites 0.23
68%

45%
Already had website(s) in favourites / bookmarked 0.23
23% 15%
6% 6% 5% 2%
0%
Followed links from email received 0.06
Other

0% 18% 35% 53% 70%

Q26 Which methods did you use to find the websites you visited during the research and purchase process? Base: All researching online,Google Confidential and Proprietary
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