Social Judgment Theory

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Arun Jacob

Chapter 14

Technology

Attitudes ,[object Object],[object Object],[object Object],[object Object]

Three Attitude Zones ,[object Object],[object Object],[object Object]

Ego-Involvement ,[object Object],[object Object]

High Ego-Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Being Persuaded ,[object Object],[object Object],[object Object]

CONTRAST AND ASSIMILATION ,[object Object],[object Object]

Maximum Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critique ,[object Object],[object Object],[object Object],[object Object],[object Object]

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