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INTERNET Marketing 
          For Non‐
          For Non‐IT & SMEs


                Part II

การตลาดออนไลน์ สําหรับนั กการตลาดรุ่นใหม่
             By  NETRNAPIT  NAMPON

                                     © NET Di mension Training, 2011
อ.อาย เนตรนภิศ นามผล
                ประสบการณ์ การเป็ นวิทยากร
 วิทยากรอบรมคอมพิวเตอร์ ภาครัฐและหน่ วยงานเอกชน ด ้าน
   Graphics, Web Programming, Joomla, Google, SEO เป็ นต ้น
 วิทยากรอบรม Matlab Programming ระดับมหาวิทยาลัย
       ิ
 รับเชญพิเศษ ด ้าน Affiliate, Amazon, AdSense, E-Marketing

              eyenampon@gmail.com
Getting Start with Social Media




                         © NET Di mension Training, 2011
Social Media Landscape




                         © NET Di mension Training, 2011
Top 10 Social Network Sites 2008‐
Top 10 Social Network Sites 2008‐2011




                                © NET Di mension Training, 2011
Top 10 Social Network Sites : Aug 2011
            Top 10 Social Network Sites : Aug 2011




                Estimated Unique Monthly Visitors 


Credit : eBizMBA Rank 
                                              © NET Di mension Training, 2011
Overview




           © NET Di mension Training, 2011
No.1 Social Media : Jan 2011
     No.1 Social Media : Jan 2011




      550,000,000
      550,000,
Estimated Unique Monthly Visitors
                                    © NET Di mension Training, 2011
Overview

                                                                 Mar 2011



1. More than 500 million active users
2. 50% of our active users log on to Facebook in any given day
3. Average user has 130 friends
4. People spend over 700 billion minutes per month on Facebook

             http://www.facebook.com/press/info.php?statistics

                                                                 © NET Di mension Training, 2011
Overview


                                                                 8,400,000




http://www.socialbakers.com/facebook‐statistics/thailand
                                                     © NET Di mension Training, 2011
Overview




                               4,216,680 




Credit : Checkfacebook.com                  © NET Di mension Training, 2011
Overview

     18 – 24 : 36%
     25 – 34 : 34%
     14 – 17 : 12.5%
      Age 18 – 34
     35 – 44 : 10.5%
     45 –= 70%
          54 : 4%
     Others : 3%


                © NET Di mension Training, 2011
Google VS Facebook




                     © NET Di mension Training, 2011
Google VS Facebook : Alexa




                        © NET Di mension Training, 2011
Google VS Facebook : insights




                         © NET Di mension Training, 2011
© NET Di mension Training, 2011
Facebook Marketing Tools


Pages           Ads             Apps           Plugins

•Wall           •Self-serve     •Standalone    •Like
•Interactions   •Ad rep         •Tabs          •Login
•Updates        •In app         •Iframe        •Recommend
•Events         •Media buyers   •Permissions   •Activity
•Media                                         streams
                                               •More



                                                  © NET Di mension Training, 2011
Facebook Marketing Campaigns

                    Contests
                    Virtual Gifts
                    Polls
                    Coupons
                    Quizzes
                    Product Samples




                           © NET Di mension Training, 2011
Facebook Marketing : Case Study




                          © NET Di mension Training, 2011
Facebook Marketing : Case Study




                          © NET Di mension Training, 2011
Facebook Marketing : Case Study




                          © NET Di mension Training, 2011
Workshop : Facebook Marketing




    Facebook Fan Pages
 Facebook Advertisements

                        © NET Di mension Training, 2011
Facebook Insights Analytics Tool




                           © NET Di mension Training, 2011
Facebook Marketing : 5 Steps

Keywords

 Fan Page (s)

   Create Apps

     Facebook Ads

       Measurements

                         © NET Di mension Training, 2011
2 Billion Videos Are Streamed 
     Each Day On YouTube
                           © NET Di mension Training, 2011
Top 3 YouTube Channels




4,400,000 subscribers
                     © NET Di mension Training, 2011
Top 3 YouTube Channels




4,200,000 subscribers
                     © NET Di mension Training, 2011
Top 3 YouTube Channels




3,100,000 subscribers
                     © NET Di mension Training, 2011
Are You Ready ? 




               © NET Di mension Training, 2011
Workshop : YouTube Channel
                         © NET Di mension Training, 2011
NET Dimension Training
           Tel : 02-612-9391
           Fax : 02-612-9392
 Email : training@netdimension.co.th
  http://training.netdimension.co.th
                   หรือ
       www.netdimension.co.th

          ….. ขอบคุณค่ะ …


                                  © NET Di mension Training, 2011

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Internet Marketing Part2 by Eye Nampon