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Good Morning
PROJECT   REPORT                    PRESENTATION By AJAY KUMAR TRIPATHIM.B.A, 2nd yearM.I.E.T
A project  on  “GETTING  FEEDBACK FROM THE EXISTING CUSTOMER OF PUREIT”
COMPANY  PROFILE Date of Establishment            1933  Revenue                                4275.18 ( USD in Millions )            Market Cap                             591452.8929621 ( Rs. in Millions )                                                Hindustan Lever House,165/166 Back bay                                                Reclamation, Mumbai-400020, Maharashtra                                                www.hUl.com Management Details              Chairperson - Harish Manwani                                                 MD - Nitin Paranjpe                                                 Directors - A Narayan, Ashok K Gupta, C K                                                Prahalad, D S Parekh, D Sundaram, Dhaval                                               Buch, Douglas Baillie, Gopal Vittal, Harish                                               Manwani, Nitin Paranjpe, Pradeep Banerjee,                                               R A Mashelkar, S Ramadorai Business Operation               Household & Personal Products  Background                           Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG)                                                                              company, a  leader in home & personal care products and foods & beverages.                                                                     HUL's brands are spared across 20 distinct consumer categories, touching                                                                                                      lives of every 2 out of 3 Indian. It has employee strength over 150000 &1200                                                                                                                                                                                    managers. It has created widespread network through its 2000 suppliers                                                                                                                    & associates. Financials                              Total Income - Rs. 208102.045 Million ( year ending Mar 2009)                                                                                                                                       Net Profit - Rs. 25007.057 Million ( year ending Mar 2009)  Company Secretary               Ashok K Gupta
S.W.O.T ANALYSIS
HISTORY OF WATER DIVISION Launched in Chennai : end 2003 Started national launched in beginning 2007 On date national launched completed Present in all states Total field force of 8000+ across the country. Already protected 15 millions lives The Dream PROTECT  one billion      lives     SAVE  one million    children
PRODUCTDETAILS 4 stages of purification ,[object Object]
CCT- Removes <10micron impurities, cyst and pesticides.
Germ kill Processor- Kill viruses and bacteria.
Polisher- Removes excess chlorine , odour and gives transparent great tasting water.,[object Object]
Research objective The idea behind carrying out this research in Meerut city was: To analyze the reason of existing customer to prefer HUL Pureit.
RESEARCH METHODOLOGY Type Of Research Descriptive Research: The major purpose of descriptive research is description of the state of affairs as it exists at present.  Sampling ,[object Object],                                               Vidya Nagar (Meerut). ,[object Object]
Sampling-		    Simple Convenience Sampling.Collection Of Data ,[object Object]
Secondary sourceInstrument used ,[object Object]
Schedules
Websites (WWW.Pureit water . Com)
HUL Pure it Pamphlets
IKYA Magazines,[object Object]
Which model of pureit  you use ?  5 people using compact 58 Classic 37Autofill.
Why had you given preference for purchasing pureit?  16 people prefer Pureit because it does not consume electricity. 31 prefer for lower price.  12 Technology. 41 prefer for Health & Safety
From where had you  purchased your Pureit ? 30- bought from private retail outlet. 12- from company’s  zone office which locate near from his house. 58-by home delivery.
Have you used any water purifier before pureit ? Yes      37  No       63
How will you rate pureit compare to used product ? Much Better          24      Better		        12 Same 		         1 Worst		         0
What is your opinion regarding running cost & maintenance cost for  pureit?  76-  low cost on it. 21- average cost . 3- high cost on maintenance & running cost.
What type of service facility for complain do you use ? 22-customer use Toll free number for complain. 46-Customer use zone office Toll number. Only 10 customer like on-line facility for complain.
How much delay in complaint addressal & service addressal is found by you ? ,[object Object]
39- customer received addressal in two day.
5- customer received addressal three days also.
Only2customer  found  a delay of four days.,[object Object]

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Presentation on hul 'pureit'

  • 2. PROJECT REPORT PRESENTATION By AJAY KUMAR TRIPATHIM.B.A, 2nd yearM.I.E.T
  • 3. A project on “GETTING FEEDBACK FROM THE EXISTING CUSTOMER OF PUREIT”
  • 4. COMPANY PROFILE Date of Establishment 1933 Revenue 4275.18 ( USD in Millions ) Market Cap 591452.8929621 ( Rs. in Millions ) Hindustan Lever House,165/166 Back bay Reclamation, Mumbai-400020, Maharashtra www.hUl.com Management Details Chairperson - Harish Manwani MD - Nitin Paranjpe Directors - A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai Business Operation Household & Personal Products Background Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) company, a leader in home & personal care products and foods & beverages. HUL's brands are spared across 20 distinct consumer categories, touching lives of every 2 out of 3 Indian. It has employee strength over 150000 &1200 managers. It has created widespread network through its 2000 suppliers & associates. Financials Total Income - Rs. 208102.045 Million ( year ending Mar 2009) Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) Company Secretary Ashok K Gupta
  • 6. HISTORY OF WATER DIVISION Launched in Chennai : end 2003 Started national launched in beginning 2007 On date national launched completed Present in all states Total field force of 8000+ across the country. Already protected 15 millions lives The Dream PROTECT one billion lives SAVE one million children
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  • 8. CCT- Removes <10micron impurities, cyst and pesticides.
  • 9. Germ kill Processor- Kill viruses and bacteria.
  • 10.
  • 11. Research objective The idea behind carrying out this research in Meerut city was: To analyze the reason of existing customer to prefer HUL Pureit.
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  • 17. HUL Pure it Pamphlets
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  • 19. Which model of pureit you use ? 5 people using compact 58 Classic 37Autofill.
  • 20. Why had you given preference for purchasing pureit? 16 people prefer Pureit because it does not consume electricity. 31 prefer for lower price. 12 Technology. 41 prefer for Health & Safety
  • 21. From where had you purchased your Pureit ? 30- bought from private retail outlet. 12- from company’s zone office which locate near from his house. 58-by home delivery.
  • 22. Have you used any water purifier before pureit ? Yes 37 No 63
  • 23. How will you rate pureit compare to used product ? Much Better 24 Better 12 Same 1 Worst 0
  • 24. What is your opinion regarding running cost & maintenance cost for pureit? 76- low cost on it. 21- average cost . 3- high cost on maintenance & running cost.
  • 25. What type of service facility for complain do you use ? 22-customer use Toll free number for complain. 46-Customer use zone office Toll number. Only 10 customer like on-line facility for complain.
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  • 27. 39- customer received addressal in two day.
  • 28. 5- customer received addressal three days also.
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  • 32. Cost Comparison across purification method
  • 33. Findings People bought Pureit because it do not consume electricity. People likes due to it low price & low cost of its running & maintenance. Customer prefer it due to its good after sale service. Customer prefer it due to its Home delivery facility.
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  • 35. Company should open its Company’s showroom.
  • 36. Company should extend warranty period from 6 months to one year.
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  • 38. Bibliography Data has been collected from various sources: www.pureitwater.com www.hul.com http://compareindia.in.com/products/water-purifiers/ HUL PURE IT Pamphlets IKYA Magazines
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  • 41. NAME: CONTACT NO: Thanks for your cooperation.

Editor's Notes

  1. - secondary data
  2. - secondary data