A Project on mobikwik

Project on
“Business opportunities of payment and recharge economic portal in BD,
Comprehensive study on MOBIKWIK’
Project Submitted to Bangladesh Computer Council for partial
fulfillment of Digital Marketing Certification under Foundation
Skills Training
Project submitted to
MR. RAHUL DATTA
Senior trainer- Digital marketing
LICT Project, Govt. of Bangladesh
Bangladesh Computer Council for partial fulfillment of Digital
Marketing Certification under Foundation Skills Training
University Of Chittagong
MOBIKWIK…………….. 1

Project on
“Business opportunities of payment and recharge economic portal in BD,
Comprehensive study on MOBIKWIK’
Project Submitted to Bangladesh Computer Council for partial
fulfillment of Digital Marketing Certification under Foundation
Skills Training
University Name: University Of Chittagong”
• Name of the Student: Ajharul Islam
o University Roll Number: 10304012
o Session Year: 2014-2015
• Name of the Student: Zunaid-Ul-Haque
o University Roll Number:10304006
• Name of the Student: MD.Ikbal Hossain
• Name of the Student: Md. Parvej
• Name of the Student: Mohtasim Billah
• Name of the Student: Md.Imran Ahmed
o University Roll Number:10304107

Student Declaration
Ajharul Islam (ID:10304012) do here by declare that the project report entitled,”Business
opportunities of payment and recharge economic portal in BD, A Comprehensive study
on MOBIKWIK” has been prepared by us as a team under the avid guidance and
supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT Project,
Government of Bangladesh as the partial fulfillment of the requirement for the digital
marketing certification under the course curriculum of LICT training govt. of Bangladesh
The information given in this project is true, complete and correct to best of our
knowledge and belief. It is our original work and not submitted for award for any
diploma / fellowship or prize.
Signature of the Student
Place:
Date:
---------------------------------
(STUDENT NAME)

Certification guidance
Ajharul Islam (ID:10304012) do here by declare that the project report entitled,”Business
marketing certification under the course curriculum of LICT training govt. of
Bangladesh.
They have carried out a above project work as a part of team under my guidance
successfully completed it regarding primary data went through a study of this subject
matter and collection of data required.
It is certified that the report presented embodies the original work of my students. I
hereby for project for further evaluation.
Place: Chittagong
-------------------------------------
Date: 25/08/2016 MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
(Sagib KumarGhosh)
Chairman
Department of Marketing

University of Chittagong

Student Declaration
Zunaid-Ul-Haque (ID: 10304008) do here by declare that the project report
entitled,”Business opportunities of payment and recharge economic portal in BD, A
Comprehensive study on MOBIKWIK” has been prepared by us as a team under the avid
guidance and supervision MR. RAHUL DATTA Senior trainer- Digital marketing LICT
Project, Government of Bangladesh as the partial fulfillment of the requirement for the
digital marketing certification under the course curriculum of LICT training govt. of
Bangladesh
Signature of the
Student
Place:
Date:
---------------------------------
(STUDENT NAME)

Zunaid-Ul-Haque (ID: 10304008) do here by declare that the project report
Bangladesh.
Place: Chittagong
---------------------------------------
Date: 25/08/2016 MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh)
Chairman

Student Declaration
MD.Ikbal Hossain(ID:10304114) do here by declare that the project report
Bangladesh
Place:
Date:
---------------------------------
(STUDENT NAME)

MD.Ikbal Hossain(ID:10304114) do here by declare that the project report
Bangladesh.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman

Student Declaration
Md. Parvej (ID:10304080) do here by declare that the project report entitled,”Business
Place:
Date:
---------------------------------
(STUDENT NAME)

Md. Parvej (ID:10304080 do here by declare that the project report entitled,”Business
Bangladesh.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman

Student Declaration
Mohtasim Billah (ID:10304084) do here by declare that the project report
Bangladesh
Place: Signature of the Student
Date:
---------------------------------
(STUDENT NAME)

Mohtasim Billah (ID:10304084) do here by declare that the project report
Bangladesh.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman

Student Declaration
Md.Imran Ahmed 10304107 do here by declare that the project report entitled,”Business
Place: Signature of the Student
Date:
---------------------------------
(STUDENT NAME)

Md. Imran Ahmed 10304107 do here by declare that the project report entitled,”Business
Bangladesh.
Place: Chittagong
---------------------------------------
Date: 25/08/2016
MR. RAHUL DATTA
Place:Date:
-----------------------------------------------------
Sagib KumarGhosh
Chairman

Part Title Page
Two For Bangladeshi Investors
17
 Executive Summary of Mobikwik 32
 Mobikwik Overview 33
Business Model 33
Types of business 34
SOP (Standard Operation Procedure) ---------------------------------------------------------------------
Payment Method------------------------------------------------------------------------
Product Division---------------------
35
Marketing Strategy------------------------------------------------------------------------------------- 38
Technology
Model---------------------------------------------------------------------------------------------
41
Financial
Structure------------------------------------------------------------------------------------------------
Fund Raising----------------------------
Fund Allocation
44
Business
Timeline----------------------------------------------------------------------------------------------
Business
growth-----------------------------------------------------------------------------------------
Operational growth------------------------------
Employee growth--------------------------------------------
Customer acquisition-----------------------
CRM of Mobikwik-------------------------------------------------------------------------------------------
44

Part Title Page
Two For Foreign Investors
 Executive Summary
 Business Opportunities in Bangladesh
 Why Invest in Bangladesh?
 Foreign Direct Investment (FDI) Guideline
 Foreign Direct Investment in Bangladesh
 Legal Framework for Foreign Investment
 Roadmap to Investment in Bangladesh
Step 1: Information Searches and Registration
Step 2: A Fact-Finding Visit
Step 3: Getting Started
Step 4: Business/Plant Set-up
Step 5: Commercial Operation
Government Support
 Investment Incentives
 Incentives and Facilities for the Investors
 Summary of Incentives Provided to the Investors
 Scope of Business
Sector Overview
Prospects of Mobile Financial Services in BD-------------------------
SWOT Analysis – An Eye on the Tourism Sector of Bangladesh
PESTEL Analysis
Competitor Analysis
Marketing Forecast
Quantitative Study
Qualitative Analysis
Final Recommendation

Guidelines for Bangladeshi Investors
Executive Summary
MobiKwik is India's largest independent mobile payments network connecting 30+
million users with 1, 00, 000+ retailers. By using the wallet, anyone can browse through
some of the biggest online, retail and fashion stores without having to repeatedly expose
your card details. MobiKwik wallet also offers instant transfer of money to your friends
& family with ease.
On MobiKwik, users do 25+ payments per second whereas 100+ new users sign-ups per
minute. Anyone can use the wallet at top merchants like Big Basket, Book My Show,
eBay, Myntra, Grofers, IRCTC, Domino's Pizza, Shop Clues, OYO Rooms, Lime Tray,
Yatra, Via.com, PVR, Zomato, Faasos, Purplle, FirstCry, Hungama, Big Bazaar, Abhi
Bus, Groupon, Jabong, Mera Events, Rummy Circle, Ticket New, Fashion & You and
more. Using the MobiKwik wallet at various online and offline stores because of its ease
and amazing cashbacks/ offers, will make you stop using cash and stick to wallet
payments.

Overview of Mobikwik
MobiKwik is simple, it’s fast & it’s hassle free. MobiKwik is a the best mobile recharge
app that does not only lets you do mobile recharge, but also allows you DTH recharge,
Bus bookings, IRCTC bookings, electricity bill payments, Insurance premium payments
& broadband bill payments.
Anyone can enjoy cashless shopping and earn awesome cashbacks at One’s favorite
offline & online stores like Bookmyshow, Big Bazaar, Archies, Dominos, Jabong,
Myntra, eBay, Shopclues, PVR, Zomato, Grofers, Big Basket, Faasos, Foodpanda,
Makemytrip, Yatra, Meru cabs, Van Heusan, Allen Solly stores & many more places of
your choice. You can even book your train tickets on IRCTC web & app, & pay via
MobiKwik wallet.

Why Use MobiKwik:
 Safe & Secure Payments: No need to share your valuable payment details at every
other website you shop at. Just use MobiKwik to shop from anywhere you want.
 Fastest Checkout: With the one-click process, MobiKwik has become the Kwikest
checkout option when you are shopping online.
 Multiple Payments: Store money once and make multiple transactions with
MobiKwik.
 Discounts & Offers: Get exclusive discounts & cashbacks at partner websites when
you pay with your MobiKwik wallet.

Current Market Position of Mobikwik
As far our study,we have seen that Mobikwik is a growing industry in India as well as
Europe. After Patym and Freecharge,Mobikwik is the third largest on which users have
spent their valuable time during 2015 and it is expected to grow in the nearest future .

Business Model
 Types Of Business
A user has to add money once to MobiKwik wallet and can then use it multiple times
across functions, services, and service providers. Storing money in MobiKwik wallet
reduces the risk of exposing card details or bank account details at multiple merchants
when shopping online.
 Sop-Standard operation procedure
 Payment Method

MobiKwik provides users the option to add money using their debit or credit card, net
banking, and ‘cash pay’, a doorstep cash collection service. MobiKwik wallet is a semi
closed wallet authorized by Reserve Bank of India.

 Product Division
• Recharge prepaid mobile, DTH, & for paying postpaid, broadband, data card, electricity, gas, insurance &
utility bills
• Shop on various shopping, food, travel websites & apps & avail exclusive offers.
• Pay cashless at more than 5000+ restaurants, café, super-markets, gift shops & physical stores.
• Transfer & receive money instantly to anyone with an email or mobile number
• Book instant bus tickets across India & get great cash backs
• Transfer & receive money instantly to anyone with an email or mobile number

 Marketing Strategy
 Facebook business page

 Twitter
 You Tube page
 Google +
 Instagram
 Offline advertising
 Sponsorship
The company uses social media platform effectively for lead generation and launches
various offers to convert it into sales. At present, the Facebook business page has around
7.9 lacs fans and Twitter witness over 55K followers. With the lucrative and attracting
contents and videos posted frequently, the company has used effectively the social media
platforms. YouTube page of the company has around 1,628 subscribers. Google+ has
21K followers and Instagram has over 140 followers. Followers on Facebook are
increasing in count day by day which is making MobiKwik an India’s leading Mobile
Wallet Company.

 Technology Model
Mobikwik has built a core payments platform which creates a virtual prepaid wallet at the
front end and at the back end is connected to all banks and cards in India. This platform is
then exposed using API's to connect to Mobikwik's native apps on each platform - web,
mobile web, smartphone web, iPhone, iPad, Android, Blackberry, Java and Windows
Phone 8.
MobiKwik has created a custom SDK for Android which allows any merchant to collect
in-app payments using wallet & all the banks/debit cards/credit cards in India. Compare
this to Google wallet which supports only credit cards which are less than 20 million in
India.
MobiKwik has also created simplified tech interfaces for merchants to integrate the
wallet as a 1 click Check out option on the Web and Mobile Web. More than 300
merchants currently use it.
Mobikwik available on web and also available on

 Financial Structure
 Fund raising
In the initial time company raised $250K seed funding and looking at the growth of the
company in 2013, Cisco Investments, American Express and the existing investor,
Sequoia Capital invested $25 million in Series B which was $5 million in a series A
round.

 Fund allocation
Mobikwik allocates their fund for
 Team building
 Innovation
 Product development
 Marketing
 Operations

Business Timeline
 Business growth
Connecting 30 million users with 75,000 retailers, Gurgaon-based MobiKwik aspires to
be the largest source of digital transactions in India. Launched in 2009 by Bipin and
Upasana Taku, the company has created a list of quality merchants, which includes
names like IRCTC, Uber, Big Bazaar, OYO Rooms, Zomato, Barista, PVR,
MakeMyTrip, Myntra, Big Basket, and Domino’s.
It allows users to load money into the wallet via cash, loyalty points, debit card, credit
card, and netbanking. MobiKwik’s users currently make 10–12 purchases every month
across diverse use cases such as recharge, bills, food, grocery, travel and cabs, shopping,
entertainment, and more.
MobiKwik was the first to launch W2W (wallet-to-wallet) mobile money transfer service
in August 2014. Available on Android, Windows, and iOS, MobiKwik wallet services
today has 30 million wallet users. MobiKwik’s GMV has grown significantly by 250 per
cent year-on-year for the last four years.
 Operational growth
Mobikwik started its business based on Gurgaon but now it serves in whole India.
 It has 30+ Millions consumer
 Gets 100+ new users in per minute
 25+ payment in per second
Top three priorities at MobiKwik right now
Building the best team: Business has grown at a tremendous pace. We have grown from a
team of 50 to around 250 in less than 18 months. It continues to be a difficult assignment
to hire the best people for the right roles and projects.

Business partnerships: The offline space has also seen fantastic growth with MobiKwik
being the only wallet player with wide acceptance at brick-and-mortar stores such as Big
Bazaar, Archies, Barista and WHSmith India.
Strong corporate governance: I am putting in place stronger processes and systems at
MobiKwik. As we gear up to unlock our next level of growth, we need a stronger
foundation.
 Employee growth
MobiKwik, a mobile wallet app developed by Gurgaon-based
One Mobikwik Systems Private Limited, is planning to increase its workforce by
54 per cent, from the current strength of 65 to 100 employees, in the near-term.
MobiKwik is planning to recruit engineers with competencies in Java, Python or
Javascript development for its core payments platform with background in
Android,iOS or Windows development for its mobile applications, the company
said in a release on Wednesday.
Started in 2009, MobiKwik has more than five million users in India. Its mobile
wallet enables users to pay for their recurring recharge and bill payment
transactions and to buy products on popular ecommerce websites and mobile
apps.
Mobikwik has a very flexible working environment. It has flexible working hours which
is very helpful for the employees. No micro environment so one can actually as an

individual contributor and handle ones work without any interface. The HR department is
extremely supportive and quickly solves any minor/major problem faced by employees.
Also, you have the liberty to speak to Management directly which is quite a plus point
here.
Company Politics is NIL so anyone who deserves better opportunity/position gets it
without any hassle.
Estimated Revenue
(TTM $252.4M)
Estimated Employees
174
 Customer acquisition
MobiKwik is a mobile wallet and earns money through commission from bill payment
(electricity,water, etc.) and mobile/DTH recharges.
Today, a customer can top-up the wallet using a credit card, pay using the wallet that was
topped up to get both discounts from the wallet provider and credit card points from the
bank. Though this is a two-step process, it is fine today as it gives a fair return for the
budget conscious customer.
Like lead management, customer acquisition management creates an orderly architecture
for managing large volumes of customer inquiries, or leads. The architecture must be able
to organize numerous leads, at various stages of a sales process, across a distributed sales
force. In order to understand this process, it is helpful to examine a simplified linear lead
flow process, such as the following:
 Advertising and CRM
 Customer inquiry or response
 Inquiry captured
 Inquiry filtered
 Lead graded and prioritized

 Lead distribution
 Sales contact
 Lead nurturing or retention
 Sales result
 Analysis of promotion's effectiveness
The lead flow process can become enormously complex as customers and sales
professionals begin to interact. These various interactions and subsequent actions can
create a variety of scenarios, both productive and counterproductive. For example, if
potential customers do not have their needs fully developed by a competent sales
professional, or a sales professional is overly forceful, this can lead to lost sales and
counterproductive results. Another common counterproductive scenario is when a
potential customer is asked the same question by multiple company representatives.This
exponential number of scenarios can provide for numerous opportunities to mishandle
leads in such a way as to reduce their value. Managing these scenarios is the function of
lead management.
By creating methods and processes to track key acquisition metrics, organizations can get
a more accurate picture of what traffic and new customers result from each channel.
CRM of Mobikwik
Mobikwik maintains customer relationship in various ways. They have social media
presence( Facebook Page, twitter, LinkedIn, google+), toll-free customer care number
for compalints and supports, email helpline etc. to deal with the customers.
Mobikwik provides 14 hours customer service daily.
Mobikwik has got so many negative criticisms from customers. They are sometimes
delayed to respond to the customer complaints.

Guidelines for foreign Investors
Executive Summary
As a developing country, Bangladesh needs FDI for its ongoing development process. Since
independence, Bangladesh is trying to be a suitable location for FDI. Special zones have been set up
and lucrative incentive packages have been provided to attract FDI. However, the total inflow of
FDI has been increasing over the years. In 1972, annual FDI inflow was 0.090 million USD, and
after 33 years, in 2005 annual FDI came to 845.30 million USD and to 989 million USD in 2006.
The magnitude of FDI played a minor role in the economy of Bangladesh until 1980, a crucial year
of policy change. The Government of Bangladesh (GOB) enacted the ‘Foreign Investment
Promotion and Protection Act, 1980’ in an attempt to attract FDI. Except five industries, which are
reserved for the public sector: defense equipment and machinery, nuclear energy, forestry in the
reserved forest area, security printing and minting, and railways, FDI is allowed in every sector of
the economy.
Table 1 shows total FDI inflow (including that in Export Processing Zones, EPZs) over the last 11
years, 1995-2005. Data reveals that in 1999 there was a sudden fall in FDI, and again in 2001,
mainly because of serious political unrest, which discouraged foreign investment, and it took several
years to regain the confidence of foreign investors. It stabilized afterwards but remained below the
average reached during 1997-2000. In spite of Bangladesh’s comparative advantage in labour-
intensive manufacturing, adoption of investment friendly policies and regulations, establishment of
EPZs in different suitable locations and other privileges, FDI flows have failed to accelerate.

However, in 2005 substantial improvement has been achieved.
SCOPE OF BUSINESS
 Bangladesh is steadily forwarding toward digitalization which paves the way toward
sound financial growth on e-marketing. Future trends Bangladesh’s retail market is
estimated at $1 billion in 2011 and is expected to grow to $2.5billion by 2016 and $8
billion by 2020 – estimated growth rate is 18%.
 The pragmatic guideline contributed in such a way that the customer-base went from
zero to 30 million within a little more than four years .Everyday, the MFS industry is
processing around 3.5 million financial transaction.
 The penetration grew faster than any other MFS industry in the globe. Overall
analysis says, Bangladesh has established a successful MFS industry with in a short
time.
 Online platform is becoming more and more popular from the last few years, the
people of Bangladesh are looking for such platform which will not only be authentic
but also time and energy saving for them.
 Ease of transaction, widening markets, and decreased overheads are factors that make
e-commerce solutions more and more attractive, as evident with the growth of online
sales.
PROSPECTS OF MOBILE FINANCIAL SERVICES IN BANGLADESH
In last five years perhaps this sector has seen the most significant growth. There was a
concern whether general people would find it appealing to buy online but the growth rate
of ecommerce sites has diminished that concern. Toady ecommerce sites are
mushrooming to cater different aspects of individual needs.
On the other hand, M-commerce or Mobile Commerce refers to wireless electronic
commerce used for conducting commerce or business through a handy device like
cellular phone or Personal Digital Assistant(PDAs). In other words it is the ability to
conduct commerce using a mobile device, such as a mobile phone, a Personal digital
assistant (PDA), a Smartphone, or other emerging mobile equipment such as dashpot
mobile devices It is the next generation wireless e-commerce that needs no wire and
plug-in devices. Mobile commerce is usually called as 'm-Commerce' in which user can

do any sort of transaction including buying and selling of the goods, asking any services,
transferring the ownership or rights, transacting and transferring the money by accessing
wireless internet service on the mobile handset itself.
 A recent report published by the USAID said, mobile money transfer is on the rise in
the country. Since its launch in 2011, mobile banking sector has been experiencing
exponential growth. According to the report, the growth has reached a new height in
February making the number at $1.42 billion which is BDT 11,104 crore.
 Bangladesh is among the biggest mobile banking market in the world and accounted
for almost 8% of total registered global mobile banking users. Since a large number
of population don’t have access to conventional banking, mobile banking has become
an instant hit in the country especially to BOP population.
 The industry has seen its biggest growth between January 2013 and February 2015.
During this period of time the number of registered clients increased more than five-
fold from 5 million to over 25 million. The number of transactions has also grown
significantly during this period of time, from 10 million in January 2013 to just under
77 million in February 2015, making the daily transaction amount via mobile
staggering $47.44 million on an average.
 The report used desk research and face-to-face interviews with key mobile financial
services providers, telecom operators, technology platform providers, regulators, and
USAID health and agriculture project staff and 904 beneficiaries to come up with a
unified understanding.
BUSINESS OPPORTUNITIES IN BANGLADESH
The use of information and communication technology has been playing a vital role in
the 21st century due to globalization. The democratic government has declared the
“Vision 2021” in the election manifesto which targets establishment of a resourceful and

modern country by 2021 through effective use of information and communication
technology, a "Digital Bangladesh". “Digital Bangladesh” does not only mean the broad
use of computers, perhaps it means the modern philosophy of effective and useful use of
technology in terms of implementing the promises in education, health, job placement,
poverty reduction etc. Therefore, the government underscores a changing attitude,
positive thinking and innovative ideas for the success of “Digital Bangladesh”.
Digital Bangladesh
• Promotes the use of information and communication technology (ICT) in all walks of
life to provide the goods and services needed for human subsistence and growth.
• Comprises the philosophy of people’s democracy, basic rights, transparency,
accountability, equity, justice and an optimal public delivery system of services,
including public goods.
• Includes all classes of the citizens on the principles of non discrimination and non
exclusion.
• Ensures equal access to technology and knowledge based services.
Regulation of Mobile Financial Services
Following several years of deliberations and ad hoc permissions on MFS, the Department
of
Currency Management and Payment Systems of Bangladesh Bank issued “Guidelines on
Mobile Financial Services (MFS) for the Banks” on 22 September 2011 which were
subsequently amended
On 20 December 2011. A current version can be found at the Bangladesh Bank website
http://www.bangladesh‐bank.org under the Regulations and Guidelines section.
These guidelines state that only a bank‐led model will be permitted. For Bangladesh
Bank this means that a customer’s account, termed "Mobile Account", will rest with the
bank and will be accessible through the customer’s mobile device. This mobile account
will be a non‐chequing account classified separately from a standard banking account.
The guidelines permit the following services, subject to specific bank proposals to and
clearances by Bangladesh Bank:
1. Disbursement of inward foreign remittances
2. Cash in/out using mobile account through agents/Bank branches/ATMs/MNO’s outlets
3. Person to Business Payments (utility bill payments or merchant payments)
4. Business to Person Payments (salary disbursement, dividend and refund warrant
payments, vendor payments)
5. Government to Person Payments (elderly allowances, freedom‐fighter allowances,
subsidies)

6. Person to Government Payments (taxes, levy payments)
7. Person to Person Payments P2P (One registered mobile account to another registered
mobile account)
8. Other Payments (microfinance, overdraft facility, insurance premiums, deposit pension
scheme deposits)
9. Bangladesh Bank has established limits on P2P transactions of taka 10,000 per day and
25,000 per
month. These amounts are subject to change from time to time at the discretion of
Bangladesh
Bank.
Following the initial guidelines, Bangladesh Bank also issued an update to the guidelines
with some
modifications on 20 December 2011. These modifications clarified that the bank bears
responsibility for know‐your‐customer (KYC) practices. It restricts P2P payments
between holders
of registered mobile accounts thereby restricting the use of services in which the recipient
cashes
out a payment without opening a mobile account.
Seventeen banks have been granted permission to introduce MFS by Bangladesh Bank.
Ten banks
have launched MFS and of these five are licensed to offer a range of service beyond
inward foreign
GOVERNMENT SUPPORT
Fiscal Incentives NON-FISCAL INCENTIVES INFRASTUCTURE &
FACILITIES
Tax Holiday for 10 Years
Concessionary Tax for 5
years after completing initial
10 years. Duty free import of
machinery & raw materials
Avoidance of Double
Taxation based on DTTs
All other incentives as
provided by BOI
100% foreign equity allowed
Unrestricted exit policy
Full repatriation facilities of
dividend and capital at the
event of exit
Import of raw materials
allowed on Documentary
Acceptance basis.
Intra and Inter-zone export is
allowed.
Subcontracting within EPZs
permitted.
Fully Serviced Plots
Ready Factory Building All
Types of Utilities
Warehouse and Secured
Bonded Area
Business Support Services
Administrative Services
Customs Clearance at Plant
Site
Workers Dormitory Enclave
Recreational Amenities

SOCIO ECONOMIC CONDITION OF BANGLADESH
 The market-based economy of Bangladesh is the 32nd largest in the world by
purchasing power parity and is classified among the Next Eleven emerging
market economies. It is the largest economy in the Bengal region and the third-largest
in South Asia.
 According to the IMF, Bangladesh's economy is the second fastest growing major
economy of 2016, with a rate of 7.1%.
 Dhaka and Chittagong are the principal financial centers of the country, being home
to the Dhaka Stock Exchange and the Chittagong Stock Exchange.The financial
sector of Bangladesh is the second largest in the subcontinent.
 In the decade since 2004, Bangladesh averaged a GDP growth of 6.5%, that has been
largely driven by its exports of ready made garments, remittances and the
domestic agricultural sector. The country has pursued export-oriented
industrialisation, with its key export sectors
include textiles, shipbuilding, fish and seafood, jute and leather goods.
 It has also developed self-sufficient industries in pharmaceuticals, steel and food
processing.
 Bangladesh's telecommunication industry has witnessed rapid growth over the years,
receiving high investment from foreign companies.
 Bangladesh also has substantial reserves ofnatural gas and is Asia's seventh largest
gas producer. Offshore exploration activities are increasing in its maritime territory in
the Bay of Bengal. It also has large deposits of limestone.
 The government promotes the Digital Bangladesh scheme as part of its efforts to
develop the country's growing information technology sector.
 Bangladesh is strategically important for the economies of Northeast
India, Nepal and Bhutan, as Bangladeshi seaports provide maritime access for
these landlocked regions and countries.
 In 2016, per-capita income was estimated as per IMF data at US$3,840 (PPP) and
US$1,386 (Nominal).

 Bangladesh is a member of the Commonwealth of Nations, D-8 Organization for
Economic Cooperation, the South Asian Association for Regional Cooperation,
the International Monetary Fund, the World Bank, the World Trade Organisation and
the Asian Infrastructure Investment Bank.
Investment progression in Bangladesh
 The stock market capitalization of the Dhaka Stock Exchange in Bangladesh crossed
$10 billion in November 2007 and the $30 billion mark in 2009, and USD 50 billion
in August 2010. Bangladesh had the best performing stock market in Asia during the
recent global recession between 2007 and 2010, due to relatively low correlations
with developed country stock markets.
 Major investment in real estate by domestic and foreign-resident Bangladeshis has led
to a massive building boom in Dhaka and Chittagong.
 Recent (2011) trends for investing in Bangladesh as Saudi Arabia trying to secure
public and private investment in oil and gas, power and transportation projects,
United Arab Emirates (UAE) is keen to invest in growing shipbuilding industry in
Bangladesh encouraged by comparative cost advantage.
 Tata, an India-based leading industrial multinational to invest Taka 1500 crore to set
up an automobile industry in Bangladesh.
 World Bank to invest in rural roads improving quality of live.
 the Rwandan entrepreneurs are keen to invest in Bangladesh's pharmaceuticals sector
considering its potentiality in international market
 Samsung sought to lease 500 industrial plots from the export zones authority to set up
an electronics hub in Bangladesh with an investment of US$1.25 billion
 National Board of Revenue (NBR) is set to withdraw tax rebate facilities on
investment in the capital market by individual taxpayers from the fiscal 2011-12. In
2011.
 Japan Bank for International Cooperation ranked Bangladesh as the 15th best
investment destination for foreign investors.

SUCCESS RATE
PESTEL ANALYSIS OF MOBIKWIK
Political
National laws regarding
online financial service
Tax facilities
Political stability
Suitable employment
rules
Special assistance
Economical
Economic growth
Change in interest
rate
Exchange rate
New demand
Increasing GDP

Technological
New era of digital marketing
Rate of innovation
Change in technology
Increasing buying and
selling
Increasing the number of
internet users
Social
Changing attitudes
Creating awareness
Changing demographic
behavior
Change in interest
Change in educational
system
Environmental
Location
Climate
People’s nature

Legal
Special act for online
financial companies
S.W.O.T. analysis of Mobikwik
Strength
 MobiKwik provides a user friendly, app-based interface for recharges, bill payments,
shopping, and money transfer to friends and family, through the MobiKwik wallet.
 MobiKwik is now enabled across more than 20,000 merchants including Café Coffee
Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18,
Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and
JustEat.
 Wide merchant coverage.
 Strategic partnership with Payback inks.
 Strong distribution and sales networks.
 Strong domestic market.
 Cisco, Amex & Treeline invested $25 million in Mobikwik
Weakness
 Lack of local agent is a big weakness of Mobikwink.

 The company do not provide any kind of security to the field agent so the local
business person do not feel secured to take the agency ship of mobikwink.
Opportunity
 The target market of Mobikwink is those people who are generally ignored by the
big financial service providers and their offerings. AsBangladesh is a country of large
population of these segmentation, Modikwink has a good opportunity of capturing a
huge market share.try
 Online shopping is gaining popularity in Bangladesh so if the company can offer the
transection system for online shopping, which could the way of earing big profits.
 In recent survey it has been found that about 29% of the users of MFS industries of
our country do not have the reliability on the industry
 Initial high cost for access
 Lack of security transection
Threat
 In last six months, the companies faced several terrorist related issues in many areas
of Bangladesh which occurs due to the poor security facility of the country. If these
incident continues, than the consumers and local agents will lose the interest of
having this service which will be a huge threat.
 There are some other Banks of Bangladesh who are recently offering the similar
service to the market with new offers and facilities, If the company can’t take the
necessary steps to defense the competition than they will have a threat of losing
market share.

Summary of questioner
Social group survey
Upper Class Middle Class Lower Class Students
5 15 8 12
We interviewed total 40 person and the majority of them were middle class and students.
As we were trying to understand the market sustainability of Mobikwik so as an
alternative option of Bkash at first, we introduced Mobikwik to them then we have given
them the questionnaire and surprisingly we have found that about 40% of the result gone
in favor of Mobikwik. Most of the research person showed their interest to complete their
daily activities like online shoping,utility bill payment through online, buying air and bus
ticket, reserving hotels, online mobile recharge,etc but in Bangladesh no MFS companies
that do all activities under the same roof. As Mobikwik provides all functions in India so
interviewed person showed their interest to Mobikwik.
Recommendation
Mobile wallet and online payment system is one of finest innovation of modern times.
Now we can make instant bill payments, recharges or shop at your favorite stores just
with 1-tap! Not only this, you can avail great offers, get cashback on every transaction we
do with Mobikwik. MCommerce market in India is in nascent stage, m-payment and m-
banking segments have shown significant growth over the last few years. As smartphone
sales continue their journey by 51% every three months, the mobile commerce (m-comm)
market may grow by 55% from its present size of $2 billion to $19 billion by 2019. In
Bangladesh mobile financial services (MFS) already exists. Bkash , Brac Bank mobile

banking, M cash, Sure cash, Ucash , Ok cash, My cash, Hello cash, Trust bank mobile
banking, IFIC mobile banking are doing business. Bangladesh Bank is monitoring all the
activities of MFS industry. By far of our study we have seen that people of Bangladesh
are using this platform with great endeavor. At present more than 5 millions of people
are using these mobile financial services in our country. On a recent survey Bangladesh
bank has found that MFS industry will be the most prolific industry in the nearest future.
Though this industry has become the most profitable sector , most of the people do not
use this platform as they do not feel safe. And also as the existing companies are charging
more fees from the customer thus most of the registered customers are real happy with it.
One more thing to open an account with them the customers have to face lots hassles like
they have to communicate either with the local agents or by visiting the customer care
which is really time consuming for the customers. As opening a account in mobikwik is
very easy thus it can be an strong alternative for them. Still our utility bill and also
shopping payment can not be paid with the existing MFS in our country so it could open
a huge business opportunity for Mobikwik to start business in Bangladesh. Cash back on
every transaction and some other promotional offers as get interest on the wallet balance,
offering discount by making the transaction with Mobikwik will add value for customers.

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