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Every single Realtor & Buyer that calls should be followed up with. Keeping sloppy records means potentially losing a sale or getting another listing. Be organized, diligent, kind, and smart at all times. Ask the person when they would like a follow up call. You might have to lower the listing price and this may be of interest to a Buyer who approached you 30 days before. Let them know.... is this the price range you were looking for? (This is non-specific) If so, what are your conditions for purchase?