An Organic retail

1. Greenies.net
Presented by:
- an e-organic retail
• AJIT SINGH 201096
• AVINASH TIWARI 201105
• ASHISH TIWARI 201104
• JEET PRADHAN 201070
• NILESH SONI 201065
• PANKAJ SHUKLA 201095
• RAHUL PATHAK 201072
• SHOBHIT SAXENA 201094
• VICKY SARAF 201106

2. Whats in News ?

3. GREENIES.net
• A new type of direct marketing initiative
• Not exactly a farmers market
• Not exactly a buyers club
• A platform for all

4. Our beginning
• Mumbai,MH
• Winter,2012
• 30-40 farmers initially
• 4-5 villages ( Nasik District,MH)
• Handful of wholesale and retail consumers

5. Our Customers(Wholesaler)
• Shree Swami Samarth Traders(Mumbai,MH)
• Aditi Green Organic Farms Pvt Ltd(Thane,MH)
• A to Z Enterprises (Nashik, MH)
• Eaternal Health & Organic Foods(Mumbai,MH)
• Nilkanth Organic foods(Kandivali,Mumbai,MH)

6. GREENIES.net
• Tie up with Maharasthra Organic Farming
Federation (MOFF)
– Network of 2000 organic farmers
– Cuts the middleman to give the farmer a good
bargain
• We’ll help the farmer in certification from OFAI
– OFAI(Organic Farming Association of India)

7. Why Greenies.net ?
“We believe that small, diverse, family-owned
farms contribute to society's overall health, so
we've made GREENIES.net to be the most
convenient method to get food from field to
plate.”

8. What were the problems ?
Retailers/Wholesalers
– Middleman
– Hard to organize
– Local option Limited
Customers
– Limited Choice
– Stale products
Farmers
– No schedule/planning
– No idea about quantity
– Risky

9. Greenies.net
Will Solve
Those
Problems !!!

10. Greenies.net
-A market that runs it self
• A secondary market
• Online website
• Farmers can sell their produce online
• Retailers/Wholesalers can place their orders in
bulk
• Consumers can directly buy the produce by
farmers

11. The Mechanics
(Farmers)
• Create an account
• Describe the “farm”
• List the products
• Harvest Orders
• Drop off packaged orders
• Profit !

12. The Mechanics
(Retailers /Customers)
• Create an account
• Place orders
• Pick up and pay for orders
• Repeat as desired

13. The Mechanics
(the Market)
• Growers List
Friday to Sunday
• Customers order
Monday& Tuesday
• Growers harvest
Wednesday
• Drop off & pick up
Thursday

14. Future Plans
• Charge membership from
retailers/wholesalers
• Encourage exports
• Go International

15. Objective
• Provide our customers with the freshest, organically grown
fruits and vegetables.
• Offer foods without artificial colors, flavors, or additives.
• Sell earth-friendly cleansers; pure, natural supplements;
and gentle, cruelty-free body care products.
• Support organic farms that keep our earth and water pure.

16. Mission
• Greenies is committed to providing the highest quality,
fresh and natural food, health and wellness products. Our
staffs are friendly, eager to serve and ready to educate.
Vision
• Greenies vision is to become market leader in Mumbai and to
expand business. We will return to favoring quality over quantity
and we will show our farmers the respect and equity they
deserve.

17. Global Market
• The global organic food market grew by 9.7% in 2009 to reach a
value of $60 billion.
• In 2014, the global organic food market is forecast to have a value
of $96.5 billion, an increase of 60.7% since 2009.
• The fruit and vegetables segment generated 31.5% of the global
organic food market’s overall revenues.
• The Americas accounts for 48.7% of the global organic food
market’s value. organic food suppliers in India

18. PESTEL Analysis

19. Political
• Promotion of sustainable agriculture in the country for
10th five year plan.
• Establishing of national organic standards under NPOP
(National Programme for Organic Production).
• Establishing APEDA (Agricultural and Processed Food
Export Development Authority) as the nodal agency to
promote exports opportunities.

20. Economical
• 70% of organic agriculture item are exported.
• The global market for organically produced
foods is $26 billion and is estimated to
increase to $102 billion by 2020.
• Estimated 2-3 million potential consumers of
organic agricultural products in India

21. Social
• Awareness among people.
• Shift in mindset of the people of India.
Legal
• Certification is developed to show and guarantee
to consumers that a product has been produced
in consistency with organic standards.

22. SWOT Analysis

23. Strength
• Rich in Vitamins, Minerals, and Fibre and retains the
level of nutrients for much longer.
• More energy through consuming low levels of toxics
and chemicals that show your body down.
• No significant Organic retail platform.
• Marketing organically grown produce are still mostly by
word of mouth.

24. Weakness
• People are unaware about organic food.
• It is little more expensive than the other food items
people may look back.
• There is a rigid mentality of people to adopt to the
change in their lifestyle.
• Market is in its infancy and as such does not benefit
from economies of scale.

25. Opportunity
• Food habits are changing.
• Standard of living is improving.
• Turn uncertified organic farmers into an
certified organic farmers.

26. Threats
• Many food retailers like Food Bazaar are
getting into online retail.

27. Products Offered
• Free of artificial preservatives.
• Free of artificial colors.
• Free of chemical additives.
• Organically grown, whenever possible.
• The least processed or unadulterated version available.
• Non-irradiated.
• Cruelty free.

28. OOH Adverts !!!