2. You can create and
join communities
based on common
interests.
Find a niche related
to your industry, and
build a community of
followers.
Could be some future
link opportunities
here!
3. Search engines
reward quality
content.
What is quality
content measured
by?
Users engaging with
brand on social
media, and engaging
with content through
social widgets.
Data from Searchmetrics
4. AuthorRank
measures the
reputation and
authority of content
across the web.
Authors now have
the opportunity to
build up their
credibility, and
ultimately their
AuthorRank, by
publishing high
quality content.
Graphic from Mike Arnesen
6. Mobile search is
gaining momentum.
A study from
Business Insider
indicates there were
835-million smart
phone users in 2011,
and global Internet
usage is expected to
double by the year
2015.
8. Don’t just build links
to your targeted
pages.
Traffic-driving
approaches should
be implemented to
pages across the
website.
9. Local
businesses
need to have
a local
presence, as
more
customers are
searching via
mobile
devices.
Create and
optimize local
profiles to
increase
visibility.
10. Anchor text is giving way
to other ranking signals,
and one that is
becoming important is
‘co-occurrence’.
Read more about this at
http://goo.gl/Oskqq
12. Stretch your
content
across
multiple
platforms by
re-purposing
it.
You can turn
an image
info-graphic
into a video
info-graphic.
Video info-graphic by Rufus Blacklock
