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SEO tips for 2013
You can create and
join communities
based on common
interests.

Find a niche related
to your industry, and
build a community of
followers.

Could be some future
link opportunities
here!
Search engines
         reward quality
         content.

         What is quality
         content measured
         by?

         Users engaging with
         brand on social
         media, and engaging
         with content through
         social widgets.


Data from Searchmetrics
AuthorRank
measures the
reputation and
authority of content
across the web.

Authors now have
the opportunity to
build up their
credibility, and
ultimately their
AuthorRank, by
publishing high
quality content.


          Graphic from Mike Arnesen
Have unnatural links?

Google now offers a
‘disavow links’ tool in
Webmaster Tools.
Mobile search is
gaining momentum.

A study from
Business Insider
indicates there were
835-million smart
phone users in 2011,
and global Internet
usage is expected to
double by the year
2015.
Facebook’s
‘EdgeRank’
algorithm is
changing, and
brands will
need pay to
promote their
posts.
Don’t just build links
to your targeted
pages.

Traffic-driving
approaches should
be implemented to
pages across the
website.
Local
businesses
need to have
a local
presence, as
more
customers are
searching via
mobile
devices.

Create and
optimize local
profiles to
increase
visibility.
Anchor text is giving way
to other ranking signals,
and one that is
becoming important is
‘co-occurrence’.

Read more about this at
http://goo.gl/Oskqq
Persona
modeling,
creating and
nuturing
relationships
and
exceptional
content help
drive natural
links and
traffic over
time.
Stretch your
                                        content
                                        across
                                        multiple
                                        platforms by
                                        re-purposing
                                        it.

                                        You can turn
                                        an image
                                        info-graphic
                                        into a video
                                        info-graphic.


Video info-graphic by Rufus Blacklock
SEO tips for 2013

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SEO tips for 2013