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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 1
Product Line, Value Proposition &
Monetization Strategy | 2013

2.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 2
allows fans and consumers to add virtual
content to their photos
connects brands, celebrities and artists to
consumers by creating valuable photo-driven mobile
engagements - like ‘instagram for brands’
User Generated Advertising Platform

3.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 3
SNAPS! IS A User Generated Advertising Platform AT THE INTERSECTION OF MANY TRENDS
COMMERCE
OPPORTUNITIES
SOCIAL CRM
& AD PLATFORMS
CONTENT
COMMUNICATION
PLATFORMS
IMAGE
SHARING

4.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 4
+
BRANDS
• Mobile advertising and social media have not delivered compelling results
• Brands must find a solution to engage their fans and users in the mobile space
• A platform that delivers real value, revenue and ROI from mobile marketing
initiatives is highly valuable to brands
• Snaps! delivers personal, user generated, mobile photo
content to brands in a way that delivers and becomes part of
an authentic user engagement vs ‘an ad’
OUR SOLUTION
CONSUMERS
• Consumers want to show their love for brands, celebrities and artists but
don’t have a way to do so. Snaps! makes this possible by adding virtual
content and stickers to photos, so consumers can show off their love for the
brand - the way they want!

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 5
Add it. Snap it. Share it. | For consumers
Snaps! is a great way to play with and create fun photos.
Users pose, add virtual content, sticker images, celebrities, characters and more to photos to share with friends and family.
JOE FLACCO
STICKER
• USERS SELECT
BRANDS, CELEBS OR
VIRTUAL CONTENT
PHOTO
• USER ADDS OR SNAPS
A PHOTOS, BECOMING A
BRAND AMBASSADOR
• PLATFORM AGNOSTIC
• TRACKABLE ROI
• MOBILE ADVERTISING
DISGUISED AS A PHOTO
SHARE

6.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 6
STANDARD MOBILE AD VS. SNAPS! | CREATES COMPELLING, AUTHENTIC ADVERTISING
VS
Standard Ads
• Irrelevant
advertising
• Instrusive
• Low Trust
(10%)
• Highly
relevant
advertising
• Authentic
• High Trust
(70%)
Source North American Technographics * Online Benchmark Survey (Part 1), Q2 2012 (US,Canada)
*Source: European Technographics
Personalized
Photo Driven Ads

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 7
INSTAGRAM VS. SNAPS! | PERSONALIZED PHOTO SHARING EXPERIENCE
VS
DEFAULT SOCIAL COPY
Snaps! offers an
interactive and
personalized
experience that not
only creates authentic
ugc advertising but
also leads to brand
recommendations
from friends
Personalized
Photo Driven Ads

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 8
VALUE PROPOSITION FOR BRANDS | Snaps!TM
IS Disrupting the mobile ad tech space by creating
integrated branded content
SNAP POST
Users snap and
share photos
Brand defined social
copy
DRIVES ECOMM
Drive ecomm traffic
HEIGHTENED BRAND EXPOSURE VIA FACEBOOK,
TWITTER, TUMBLR & OTHER SOCIAL NETWORKS
User generated photo ads with branded watermark and
brand defined social copy increase brand awareness on
Facebook
ENJOYING MY #DRUMSTICK
LIKE NEVER BEFORE!
@nestledrumstick
#ForeverSummer
ENJOYING MY #DRUMSTICK LIKE
NEVER BEFORE!
@nestledrumstick
#ForeverSummer

9.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 9
CASE STUDY | BALTIMORE RAVENS FEB 2013
Brand Campaign Launch Brand Campaign Results02.13. 2013 1 month
TAKEN & SHARED
23,954
Brand Influence
Multiplies
Photos

10.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 10
MOBILE COMMERCE CASE STUDY | AIRWALK POP-UP STORE
Brand Campaign Launch Brand Campaign Results
We executed the World’s first virtual pop-up store.
Fans were instructed to take a photo and receive
an exclusive promo code for purchase, directly
boosting sales of the limited edition sneakers.
All 600 pairs
of limited edition
shoes were sold
in one day
& drove the most traffic to the Airwalk
website in the company’s history
Airwalk’s busiest week
in e-commerce
$5,000,000
EARNED MEDIA
TWEETS
26,000

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 11
Snaps!TM CLIENTS
Who we’ve worked with - ENTERTAINMENT, SPORTS & CELEBRITIES

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 12
Drive User Interaction & Adoption Additional Monetization Opportunities
Snaps!TM OVERVIEW
PRODUCT ROADMAP HIGHLIGHTS
• Social Communities
• User-generated content
• Personalization
IN-APP PHOTO STREAM FOLLOW CAPABILITIES
• Brand pages
• In-app purchases
FEATURED BRAND PAGESUSER GENERATED CONTENT IN-APP PURCHASES

13.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 13
VIVIAN ROSENTHAL FOUNDER & CEO JONATHAN CARSON CHAIRMAN
Vivian brings over a decade of international experience
in working with brands, agencies and retailers. In the
first year of Snaps!, she secured dozens of advertising
clients for mobile marketing (including Nike,
Bloomingdales, H&M, AT&T, Sony, Microsoft, Barnes
and Noble).
Jonathan is an experienced digital executive and
entrepeneur. He has founded three companies,
including BuzzMetrics, the first and foremost player in
the social media intelligence space, which was sold to
Nielsen in 2007.
• Chief Product Officer TheMarkets.com
(sold to S&P Capital IQ for $300m)
• Idealab
• Harvard University / Harvard Business School
• CarryQuote AG
• Thomson Reuters
• Technion Israel Institute
of Technology
AMY Kadomatsu
Chief OperatING Officer
Dmitry Rakovitsky
chief technology officer
• 10 years working with brands, agencies & retailers
• L’Oreal’s 2012 Women in Tech Award Winner
• Top 50 Global Creatives 2010 by Creativity Magazine
• Published interviews in Wall Street Journal,
The New York Times, TEDx, Wired
• Brown University / Columbia University
• Serial entrepeneur
• Nielsen Digital and BuzzMetrics
• Speaker at Mobile World Congress, Web 2.0
and ad:tech
• Georgetown University
Amy is a seasoned executive and general manager
who brings nearly 20 years of expertise in business
development and product strategy, across both small
and large companies. She built financial services
technology company TheMarkets.com from start-up into
a successful business that sold to S&P Capital IQ for
$300m.
Dmitry brings over 17 years of product strategy and
development, technology and business leadership
experience across Internet and Mobile for financial
service industries at companies including CarryQuote AG,
InfoNGen and Reuters.

14.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 14
Vivian Rosenthal
Founder & CEO
vivian@snapsapp.com
Jonathan Carson
Chariman
jonathan@snapsapp.com
Amy Kadomatsu
COO
amy@snapsapp.com
Dmitry Rakovitsky
CTO
dmitry@snapsapp.com
Snaps!TM
132 E 28th St, 4th Floor
New York, NY 10016
917.549.0704
www.snapsapp.com add it. snap it. share it.

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 15
EXPLOSIVE GROWTH IN photo sharing/ MASSIVE POTENTIAL SPEND IN MOBILE ADS
Data Source: Instagram “Instagram Press Center” April 2012 | Ask Your Target Market (AYTM) “Photo Sharing Research” March 2012
Photo-sharing App reaches
100M Users
3x fasterthan other social networks
INSTAGRAM
LINKEDIN
TUMBLR
TWITTER
FACEBOOK
1 2 3 4 5 6 7 8 9 YEARS
46%
of total U.S.
adults upload
shareable
Data Source:
Wikipedia.org | TechCrunch.com | Technology.Inc.Com | Facbeook.com | Flickr.com
$20+BN
Potential
Mobile
Ad SpendData Source: Mary Meeker, December 2012
Data Source:
Analysis of over 60,000 brand pages and 1M posts conducted by Wildfire
Interactive & EdgeRank Checker during Q1 2012
Facebook users upload over 250 million photos per
day - photo sharing is a cornerstone of Facebook’s
user experience and its identity as a social platform.
Brand and Product Fan Pages on Facebook have 7x
higher interaction rates for photos versus status
updates, video posts, and other content.
The value of authentic
Photo posts for brands
is immense
123%
Growth in Photography
Based Mobile App Use
Among U.S. Smartphone Users
PHOTOGRAPHY 123%
COMMUNICATION 98%
SHOPPING 89%
TOTAL MOBILE 84%
Data Source: Nielsen, “Counting Today’s Mobile Consumer”, July 18, 2012
1.1BGlobal
Smartphone
42%Growth,
Q 4:12
Data Source: Mary Meeker KPCB, “Internet Trends”, December 3, 2012
8%
7%
6%
5%
4%
3%
2%
1%
0%
PHOTO
STATUS
VIDEO
LINK

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CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 16
CASE STUDY | BALTIMORE RAVENS FEB 2013
SAMPLE USER PHOTOSTWITTER ACTIVITYFACEBOOK PHOTO CONTEST

17.
CONFIDENTIAL | PRODUCT LINE, VALUE PROPOSITION & MONETIZATION STRATEGY 17
CASE STUDY | NBC UNIVERSAL - THE VOICE | Snaps! drives immediate engagement with Facebook
fans on Brand Pages