PReSENTED BY:
Akanksha singh
Enroll no-34
Mba general
Iiird semester
Sec-a
COURSE INSTRUCTOR:
DR. PALLAVI SRIVASTAVA

introduction
“Nestlé” is a Swiss-German word which means “Little
Nest” which is its trademark.
Nestle is the world’s largest and leading
food, nutrition, health and wellness company.
Founded and headquartered in Vevev, Switzerland.
5th largest company of the world according to its turn
over.
Present in 81 countries of the globe having 522
factories
Over 700 products renovated or innovated in the
past five years, with wellness in mind.

history
Henri Nestlé established the Company Nestlé in
1867 in Switzerland.
He was a trained pharmacist, who made an attempt
to develop an alternative source of infant nutrition.
He created the first milk and cereal based infant
food Farine Lactée Henri Nestlé.

overview

introduction
Nestlé’s greatest assets:
Nestlé Culture: aligning over 280,000
people from 120 countries
Consumer Trust: 1 billion customers a
day

objective
Nestlé’s objective is to be the recognized
leader in Nutrition, Health &
Wellness, and the industry reference for
financial performance

Business vision
“Respected, Trustworthy Food,
Nutrition, Health and Wellness
Company”

mission
GOOD FOOD
NESTLE
GOOD LIFE
Their mission is to provide consumers with
the best tasting, most nutritious choices in a
wide range of food and beverage categories and
eating occasions, from morning to night.

Nestle india
Nestlé has been a partner in India's growth for over nine
decades now and has built a very special relationship of
trust and commitment with the people of India.
Nestlé’s relationship with India dates back to 1912, when
it began trading as The Nestlé Anglo-Swiss Condensed
Milk Company (Export) Limited, importing and selling
finished products in the Indian market.
Nestlé responded to India’s aspirations of need for local
production by forming a company in India and set up its
first factory in 1961 at Moga, Punjab, where the
Government wanted Nestlé to develop the milk economy.

India business vision
“To rapidly build Nestlé India as the
Respected and Trustworthy leading
Food, Nutrition, Health and Wellness
Company ensuring long term
sustainable and profitable growth”

brands
Billionaire Brands contribute 75% of sales
Baby Foods
Bottled Water
Cereals
Chocolate &
Confectionery
Coffee
Dairy
Drinks
Healthcare Nutrition
Food Services
Ice Cream
Petcare
Sports Nutrition
Wealth Management

Milk products & nutrition
Nestle EVEREADY Dairy Whitener
Nestle EVEREADY Ghee
Nestle Milk
Nestle Dahi
Nestle NESLAC
Nestle MILKMAID
Nestle Creamy Vanilla & many more…

beverages
NESCAFE CLASSIC
NESCAFE ICED TEA
NESCAFE CAPPUCINO
NESCAFE 3in1
NESCAFE SUNRISE Premium
NESCAFE SUNRISE Special and many more.

Prepared dishes &
cooking aids
MAGGI 2-MINUTE Noodles
MAGGI CUPPA MANIA
MAGGI Sauces
MAGGI Healthy Soups
MAGGI Pichkoo
MAGGI Masala-ae- Magic and many more….

Chocolates &
confectionery
NESTLE KIT KAT
NESTLE MUNCH
POLO
NESTLE MILKYBAR
NESTLE Eclairs
NESTLE BAR-ONE and many more….

nestle’s roadmap

Innovation &
renovation

nestlé’s approach
is towards Nutrition, Health & Wellness

Nestle business
principles
At Nestlé it is called as Creating Shared Value
Nutrition, Health & Wellness
Quality Assurance and product safety
Consumer Communication
Human Rights in our business activities
Safety and health at work
Supplier and customer relations
Environmental sustainability
Water

Nestle specific business
models

Marketing objectives &
performance
To understand changing lifestyle of India.
To provide Taste, Nutrition, Health &
Wellness through their product offerings.
To increase their Market Share by 21% in
Instant Coffee Market.
To increase their Export by 15%.
CURRENT POSITION
They are the market leader in Instant
Coffee segment (49% market share).

Marketing strategies
Product Line Extension (new flavours) at
coffee joints.
More retail outlets at Premier sites e.g.
Bus stand, Railway Station, Convenient
Joints.
More franchisee outlets in Educational
Institutions.
Conducting seminars on Coffee and its
effect on stress relieving to educate
common public.

Swot analysis

recruitment
Nestlé India invites graduates for placement and
internship opportunities and professionals for joining
the organization.
To create a pool of high caliber managerial talent,
Nestlé India hires fresh managament graduates from
premier management institutes across the country.
The Management Trainees are selected mainly in the
areas of Sales & marketing, Human Resources and
Supply Chain.

Recruitment policy
The Nestlé recruitment policy is to hire staff with
personal attitudes and professional skills.
Only relevant skills and experience and the adherence to
the above principles will be considered in employing a
person.
No consideration will be given to a candidate’s
origin, nationality, religion, race, gender or age.
The potential for professional development is an
essential standard for recruitment.
Under no circumstances should the decision to hire or
not to hire be left in the hands of an outside consultant or
expert.

selection
Selection criteria is based
on
PPT
Written Test
HR Interview etc.
Offer letters are given to
the selected candidate
with mention of joining
date.