Early on – Activation, Retention and Revenue are the most important boxesDave McClureMetrics for Pirates (AARRR)Acquisition: users come to the site from various channelsActivation: users enjoy 1st visit: "happy" user experienceRetention: users come back, visit site multiple timesReferral: users like product enough to refer othersRevenue: users conduct some monetization behavior
Network Effect is a Problem – especially with Geography – Even worse is a two-sided market (job site)Viral, SEO, etc. is dubiousOnline may not be the right way