3. Introduction
• Amway is a well known MLM/Network Marketing Company.
• As a customer:
When you make a purchase with Amway, you get more than quality
products—you get a promise that we’ll protect your purchase. If you
are not satisfied with the product, return it within its satisfaction
guarantee timeframe.
• As an Amway Independent Business Owner:
We know becoming a business owner is no small thing. Since the
start, people have been our priority – and when you are an
Independent Amway Business Owner, we’re committed to supporting
you every step of the way, from humble beginnings to hard-earned
success. 3
6. Product Length
• SPORTS NUTRITION : Beverages ,protein products , bar and snaks
• HEALTH CARE : Women health , heart health , bone and joint health
• ORAL CARE : Glister toothpaste , Nature’s Gate toothpaste , Kids flavour toothpaste
• HAIR CARE : Santinique shampoo and conditioner ,Santinique hair therapy
• MEN GROOMING : Dynamite shaving product , Dynamite deodorant .
• BODY CARE : Family bar soap , Body series lotion
• NUTRILITE : Offers complete range of supplements
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8. Product Depth
• PRODUCT DEPTH OF ORAL CARE –
• Glister toothpaste- Fluride toothpaste ,Natural toothpaste
• Persona advanced toothbrush – Family toothbrush ,classic toothbrush ,Kids toothbrush
• PRODUCT DEPTH OF HAIRCARE –
• Satinique hair masque- Basic ,advanced
• Santinique shampoo- Conditioner ,Anti- Dandruff, Conditioner and Anti –dandruff
• NUTRILITE-
• Drinks in different flavours like banana , chocolate, mango ,mix fruit
• ATTITUDE –
• Attitude daily care solutions
• Attitude colours
• Artistry special care
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9. Insights
• Air treatment system from Amway ensures a cleaner and healthier
residential environment as air quality declines globally
• A STUDY ON CONSUMER ATTITUDE TOWARDS AMWAY PRODUCTS IN
VIRUDHUNAGAR TOWN
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