This document discusses using social media for business purposes. It identifies key uses of social media for businesses as awareness, promotion/marketing, sales, brand and competitor monitoring, customer care, CSR/social movements, and reputation management. The document also outlines four main points for social media campaigns: strategy, content, measurement, and channels. It provides guidance on developing a strategy, selecting target audiences and channels, creating different types of content, and measuring campaign effectiveness. Finally, it discusses ethics, career opportunities, and contact information.

1. Social Media for
Business
@pasarsapi
2013

2. Social Media
Landscape

3. Data pengguna internet
dan mobile

5. Business on
Social Media

6.  Awarness
 Promotion/Marketing
 Sales
 Monitor brand/ competitor
 Customer Care
 CSR / movement
 reputasi

7. awarness

8. Promotion/
marketing

9. sales

10. Monitoring

11. Customer
Care

12. CSR/ Social
Movement

13. reputasi

14. 4 point utama
Campaign di Social Media
STRATEGI
CONTENT
MEASUREMENT
CHANNEL

15. Strategi
• Riset di online
• Strategi dibangun berdasarkan
riset
• Tentukan target audience
• Pilih tools / channel
• Budget

16. Target market
• Ada berapa
segmen
• Visualkan setiap
segment,
pelajari
perilakunya
• Tentukan cara
berkomunikasi
sesuai segment,
baik content
maupun channel

17. Channel
Social Media Channel :
•Facebook
•Twitter
•Youtube
•Blog
•Kaskus
•Others : Instagram, LinkedIn,
Foursquare, Pinterest, Google+,
etc

18. Content

19. • Teks
• Link
• Visual : foto, video, animasi
• Activity : Games, kuis, social
movement, etc
• Voice

20. 4:1
Komposisi content

21. Content is KING
Distribution is
KINGKONG
Danny Oey - Mindtalk

22. Measurement

23. Tools
monitoring &
measurement

24. Optimizing
• Buzzer/influencer/ KOL
• ads

25. waktu
• Tentukan waktu posting sesuai
dengan “crowd” masing2 target
audience
• Gunakan monitoring tools untuk
memahami “peak session” dari
target audience

26. How to communicate in social media
•
•
•
•
•
•
•
•
Tell the truth
Genuine
Humanize your social media
Always remember that whatever you do on the
social media is public
Create conversation
Understand the Company & social media ethics
Iteractive but do NOT reactive. Be wise.
Think before posting

27. Etika
 Saat ini belum ada etika yang disusun secara khusus
untuk promosi di online
 Ikuti aturan masing-masing channel
 Gak boleh spamming
 Gak boleh Tag-ing sembarang
 Tidak SARA, Porno, atau mendiskriditkan
produk/orang lain
 Etika yang berlaku di industri advertising dan PR bisa
dijadikan acuan
 Ukurlah diri sendiri, jika kamu merasa terganggu
dengan metode promosi tertentu jangan digunakan

28. Karir di Social Media
 Social Media Admin
 Social Media Manager / Community
Manager
 Social Media Analyst
 Content Manager / Editor / Copy writing/
Visual
 Social Media developer
 Social Media placement

30. Email : ainunch@yahoo.com
Twitter : @pasarsapi
Facebook : Ainun Chomsun