This document summarizes a presentation about making sense of the non-linear world. It discusses how traditional notions of organizations and business models no longer apply in today's complex world. New models are emerging that are more participatory and focus on meaningful human connection. It introduces concepts like communities of interest, producers and evangelists. It outlines a new model called the 4C's of commerce, culture, community and connectivity. The presentation argues that companies must function as communities and media platforms to thrive in this non-linear world.

1. Making sense of our
non-linear world @ Midem
@alansmlxl

2. This presentation is based upon the book available at Amazon
Amazon link: http://ht.ly/8CJGm

3. ‘Anyone worried about where business is going in today’s chaotic world –
and everyone concerned with where it should be going – must engage with
No Straight Lines. Alan Moore has captured what is happening, but more
importantly provides prescriptions for what individuals, companies, and
society should do about it to create a better world’.
– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility
‘Alan Moore is a visionary, someone who takes concepts from many sources
and detects the previously hidden relationship between them. He has a firm
grasp of the changes which are reshaping our world, always pointing towards
a more participatory, cooperative, reciprocal model of what our society might
look like’.
– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.
De Florz Chair of the Comparative Media Studies Program MIT.
Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

4. Traditional notions of what
constitutes an organisation, how a
company or organisation markets
itself and the business models under
which they operate no longer apply.
We face a more complex world.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

5. complexity
Organisation Social
Organisational,
Social,
Economic
evolution
complexity complexity
Economic
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

6. New models are emerging that
clearly demonstrate there is a
migration to a world where the only
thing that counts is meaningful
human connection.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

7. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communication ?

8. Communion
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

9. [Communion]
Folk culture
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

10. Communities of interest and
Communities of passion are being
daily 24/7 enabled through
networked communication
technologies. Where people can be
producers, co-creators, consumers
and EVANGELISTS – all at the same
time.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

11. Communities of interest & the
economics of sharing
Producer,
co-creator
consumer
evangelist
org+
values
passions
needs
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

12. We see a new model emerging which
is called the 4C’s:
[1] Commerce: a commercial model relevant to a socially networked world
[2] Culture: Culturally relevant – agency and behaviour
[3] Community: with all you interact with - they are your community
[4] Connectivity: Communication flows online and off - everywhere
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

13. Business foundations
commerce
connectivity culture
community
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

14. The company: as a
community. The company as
a media platform.
Markets are conversations,
Mutuality is a business
strategy.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

15. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |

16. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |

17. Want to thrive in a non-linear world?
Link: http://www.flickr.com/photos/garryknight/4945365870/
Published under a CC license: Attribution: With A Laptop By A Wall – Garry Knight
Give us a sign either by phone, mail, tweet
or use the web booking form.
Phone: +44 (0)7768 364 538
email: info@smlxtralarge.com
twitter: alansmlxl
web: no-straight-lines.com/induction-days/#
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |

18. Thank you
www.no-straight-lines.com
@alansmlxl