1.
@GuyKawasaki
and
@PegFitzpatrick
2

2.
@GuyKawasaki
and
@PegFitzpatrick
3

3.
@GuyKawasaki and @PegFitzpatrick
valuableBE
1

4.
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable

5.
@GuyKawasaki and @PegFitzpatrick
Inform

6.
@GuyKawasaki and @PegFitzpatrick
Assist

7.
@GuyKawasaki and @PegFitzpatrick
Entertain

8.
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test

9.
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
• Embrace the NPR
model

10.
@GuyKawasaki and @PegFitzpatrick
cleverBE
2

11.
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)

12.
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular

13.
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities

14.
@GuyKawasaki and @PegFitzpatrick
graciousBE
3

15.
Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick

16.
Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks

17.
Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or
stay silent
• Give thanks

18.
@GuyKawasaki and @PegFitzpatrick
organizedBE
4

19.
@GuyKawasaki and @PegFitzpatrick
Be organized
• Use the right tools

20.
Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar

21.
Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
• Be consistent

22.
@GuyKawasaki and @PegFitzpatrick
dramaticBE
5

23.
Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick

24.
Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals

25.
Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
• Add user-
generated content

26.
@GuyKawasaki and @PegFitzpatrick
optimalBE
6

27.
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick

28.
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover

29.
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
Twitter 1024 X
512 pixels
Instagram 640 x
640 pixels
Facebook 940 x
788 pixels
Pinterest 735 x
1102 pixels

30.
Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
• Go native

31.
@GuyKawasaki and @PegFitzpatrick
boldBE
7

32.
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick

33.
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions

34.
Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
• Be topical and timely

35.
@GuyKawasaki and @PegFitzpatrick
cluelessBE
Don’t
8

36.
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick

37.
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares

38.
Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
• Don’t abdicate to
agencies and interns

39.
@GuyKawasaki and @PegFitzpatrick
activeBE
9

40.
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff

41.
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets

42.
Be active
• Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets

43.
@GuyKawasaki and @PegFitzpatrick
curiousBE
10

44.
Be curious
• Jump on new
platforms
@GuyKawasaki and @PegFitzpatrick

45.
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do

46.
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
• Go Incognito

47.
@GuyKawasaki
and
@PegFitzpatrick
48