1. @DMelloAlan HPMF, Mar 15, ‘12
Hotel Sourcing With Social Media
How to use the new social media to your benefit
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2. @DMelloAlan HPMF, Mar 15, ‘12
Hotels use social media
 Hoteliers actually use social media & a lot of the points in this
presentation!
 Hotel guests use social media
 Hotel vendors use social media
 Even you use social media
Just not for procurement
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3. @DMelloAlan HPMF, Mar 15, ‘12
The internet – ‘Old’
The internet, our main connection to the larger world is old because
It is uni-dimensional
Lagging
Expensive
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4. @DMelloAlan HPMF, Mar 15, ‘12
Social Media – ‘New’
Its an avatar of the internet, the youngest creation
Multi-dimensional
Instant
Free & fast
People love to share
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5. @DMelloAlan HPMF, Mar 15, ‘12
Right mix of old & new
Social media ‘HAS’ to be used together with the Internet, because
A better perspective – producer & users
Honest – Too many voices to control
Evolving – Matches guests changing trends
A Surprise – Things combine with others to create new ideas
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6. @DMelloAlan HPMF, Mar 15, ‘12
Where to start
 Facebook
 LinkedIn
 Twitter
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7. @DMelloAlan HPMF, Mar 15, ‘12
What to look for
 Images
 Guest comments
 3rd party references
 Numbers: Followers, shares, comments, references
 Trends
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8. @DMelloAlan HPMF, Mar 15, ‘12
Tryp Fitness Rooms – Via @HotelChatter
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9. @DMelloAlan HPMF, Mar 15, ‘12
About Alan D’Mello
@DMelloAlan alandmello
Professional hotelier with specialist skills in hospitality communication &
business development.
Managed several landmark hotel magazines and launched 16 hotels, resorts
& restaurants.
Regular guest speaker on marketing at IHMCTAN Mumbai & hotel seminars.
Associate Director, Marketing & Communication, Daman Hospitality
Please read my detailed profile on Twitter & LinkedIn.
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