Social media marketing workshop designed to produced sales results.

1. Social Media
Networking
for
Sales Results

3. SERVICE OVERVIEW
Social Media Networking for Sales Results
Alan See, Chief Marketing Officer
Non-Technical
Interactive Workshop
(case study & workshop focus)
Half-day; Full-day; or designed to fit your need
Available on request
COURSE TITLE
AUDIENCE LEVEL
INSTRUCTOR
CATEGORY
TIME
COST
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4. SOCIAL-READY MARKETING
STRATEGY
PROCESSESTECHNOLOGY
CEO:
I hear about
social media all
the time now;
but does Wall
Street really
care if we get
social? What’s
our competition
doing?
HR:
Are we going
to allow all
employees
access? If
so, what
about
productivity?
Sales:
Are we
using this to
generate
leads or is
it about
customer
service?
If it’s about
leads,will
the quality
be any
good?
CIO:
What about
network
security? By
the way, we
can’t allow
everyone to
be down-
loading all
these
untested
desktop
social
apps.
CFO:
Are we
talking about
decreasing
expenses
or
increasing
revenues
with this
strategy?

5. ABSTRACT
Web 2.0 platforms have created a launching pad for personal
branding and social media based lead generation. Social
media sites such as LinkedIn and Twitter have experienced
hyper growth as millions of individuals have traded-in
their old rolodex and connected through these new media
platforms. Are you currently leveraging social media to build
your personal brand and nurture your sales pipeline?
During this workshop we will cover:
» Social networking trends
• How it impacts your corporate brand, personal brand, sales funnel,
marketing strategy, and how to jump start your social media efforts.
» Tactics for engaging functional areas across the organization and
aligning strategy, technology and processes for social media based
lead generation.
» Success factors for building a business focused social network and
how to engage your audience.
» Content examples (including best practices) from LinkedIn and
Twitter, as well as the power of blogs will be demonstrated.
» Attendees will have time for hands-on with LinkedIn, Twitter, and
other platforms in order to increase social networking efficiency
and effectiveness.
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7. RECOMMENDATIONS
Scott Walters
Practice Leader - Customer Intelligence,
Information Management Analytics at
Hewlett-Packard
Dayton, Ohio Area
“Alan was an early adopter and is
a proven innovator in this subject
area. This bootcamp brings all
his expertise and enthusiasm to
participants. Highly recommended.”
Tyler Munn
Content Marketing Manager at Powernet
Cincinnati Area
“There was a lot of skepticism
within our company regarding social
media’s ability to deliver results in
a B2B market. Through top-down
leadership, Alan had both the sales
and marketing teams contributing
on an individual and corporate level,
driving brand engagement across
major social media platforms. What
made Alan special though, was that
he understood that engagement
and followers weren’t enough; he
actually knew how to convert that
engagement and those followers into
bottom-line results.”
Nick Ursini
Wetherington Wine Club Coordinator
Cincinnati Area
“Alan has great insights in the
merging of marketing strategy
and the newest features of online
communications meant to build
brand awareness, brand loyalty,
and more importantly revenue
generation.”
Brenda Reddy
Business Development Manager at RevLocal
Columbus, Ohio Area
“I had the privilege of participating
in Alan’s social media training when
we were both at MindLeaders. I
must say I am a little old school
and was skeptical of social media
impacting our sales efforts. I was
fortunate to witness the success
Alan’s social media campaign made
to our business. We had more quality
leads in that one year than we did in
most of my career at MindLeaders.
If you are serious about building
your business long term than I highly
recommend Alan’s training.”
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9. RECOMMENDATIONS
David J. Corr
Marketing Director at
Contech Engineered Solutions
Dayton, Ohio Area
“If you are looking to leverage social
media in your BtoB sales strategy
but don’t know where to start, I
recommend Alan See’s one day boot
camp - Social Networking for the
B2B Sales Force. Alan will shorten
your organization’s social media
learning curve. He will show your
sales team both the strategy and the
‘how to’ aspects of social media. By
the end of the session, attendees
will have developed their own social
media presence, and will have the
knowledge they need to leverage
social media to connect with more
potential customers.”
David Henry
Senior Media Strategist at
Berry Network, Inc.
Dayton, Ohio Area
“I had the extreme pleasure of
being a member of Alan’s Marketing
Team at ATT, and during that
time, I learned more about social
media marketing than I ever could
have imagined. Alan is, without a
doubt, one of the nation’s leading
experts with regard to social media
marketing. Whether you’re new to
social media marketing or simply
wanting to take your social media
marketing to the next level, Alan’s
bootcamp will definitely help. Highly
recommended!”
Marilyn Kircher
Member Care Specialist at
Alta Bicycle Share
Columbus, Ohio Area
If you want to shorten your org’s
social media learning curve, I highly
recommend this workshop. Alan is
great at determining the needs of his
audience. He can give independent
learners a kick-start or patiently walk
thru the steps for those needing
more one-on-one help. You don’t
only learn the basics; e.g. with
Twitter, Alan gets into the real meat
of how to become a power user via
Twitter lists and TweetDeck. Alan
knows social media inside and out
and energized our organization to get
social.
Troy Carlson
Web Developer at NiSource
Columbus, Ohio Area
“Alan’s enthusiasm and knowledge
on the topic of social media are
infectious. He taught me more about
this area than I can explain in a short
recommendation. I owe a lot to him,
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11. RECOMMENDATIONS
and can only imagine the wealth of
knowledge that he’s packaged into
this workshop. If you need to step
your social media engagement and
execution up a notch, Alan See is the
man to talk to.”
Brendan O’Sullivan
Experienced CEO at
Business Advisor, Interim CEO
Ireland
“Many B2B players have still not
grasped the importance of deploying
social media as a business tool. In
today’s market, and more importantly
tomorrow’s, effective use of social
media will be difference between
surviving and thriving. Alan See, is
a recognized expert in this space
and has the experience in the field
to back up his vast knowledge. If
you are wondering where to start to
drive success in your business using
social media I recommend Alan’s
workshop as the place.”
Michael Brill
Application Developer at JPMorgan Chase
Columbus, Ohio Area
“Alan came into the company. Next
thing I knew, he introduced so many
amazing and lead generating ideas.
I learned more from Alan than two
decades in marketing had taught
me. I owe Alan a great deal. You
are not just getting another learn by
numbers course with Alan. You are
getting an amazing teacher and one
nice guy. You could take other course
but you would be missing the true
value. Alan makes B2B social fun,
informative, sales generating and
proven.”
OTHER RECOMMENDATIONS
Paul MacCartney
Chief Operating Officer at LTA LLC
Columbus, Ohio Area
Josh Miller
Project Manager at Skillsoft
Columbus, Ohio Area
Kirstin Stapleton
Business Development
at eLogic Learning
Columbus, Ohio Area
Jeff Gilleland
Senior Consultant - Marketing Technologies
Big Data at IBM
Raleigh-Durham, North Carolina Area
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13. FACILITATOR BIO
Alan See is a senior executive with the rare ability
to speak Social Media Marketing and Sales 101 in
the same sentence. He is also listed as the most
influential Chief Marketing Officer on Twitter by both
Social Media Marketing Magazine and CEOWorld
Magazine, as well as a Top 1% Influencer by Kred.
This means his grown children still wonder “what
does dad really do all day at work?” He has also
served as an associate faculty member at the
University of Phoenix where he loved to teach, but
hated to grade papers! Alan is an active blogger and
frequent presenter on topics that help organizations
develop marketing strategies and sales initiatives to
power profitable growth. He has performed for and
interacts with some of the world’s most respected
brands including; IBM, Cap Gemini, Teradata, SAS
Institute, NCR Corporation and ATT. But wait, there’s
more! He also has experience with start ups and
SMB’s with names not found on the international
stage including; DocuStar, the Dayton Sharks,
MindLeaders and Seapine Software. Alan holds BBA
and MBA degrees from Abilene Christian University.
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15. FACILITATOR BIO
15
WEBSITE
SOCIAL MEDIA
NETWORKING
PROFILES
PUBLICATIONS
www.cmotemps.biz
LinkedIn: www.linkedin.com/in/alansee
Twitter: www.twitter.com/AlanSee
MIT Sloan Management Review:
“How to Get Your Messages Retweeted”
www.sloanreview.mit.edu/article/how-to-get-your-
messages-retweeted/
ExecSense:
“Marketers as Lifelong Learners”
www.execsense.com/marketers-as-lifelong-learners.html
cmotemps.biz

16. Website www.cmotemps.biz/
Twitter www.twitter.com/AlanSee
LinkedIn www.linkedin.com/company/alan-see-cmo-temps-llc
Google+ plus.google.com/+CmotempsBiz/
Facebook www.facebook.com/InterimCMO
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