The State of the Casual Games Industry in 2009: Market Trends and Opportunities

Alawar Entertainment
Alawar EntertainmentAlawar Entertainment
The Casual Games Industry in 2009: Developments, Trends and Forecasts Alexander Lyskovsky President of Alawar Entertainment
Topics for discussion: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2009 in review: From Kiev to Kiev ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Casual Games 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Casual Games 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Casual Games 3.0 ,[object Object]
Trends: conquering new platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends: changes in the downloadable games market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends: price wars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Casual Game   =
Game Live Cycle Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to sell more games: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prices and channels:
Prices and countries: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing market in Eastern Europe: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Genres: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution on Runet:
Size of sales market on Runet:
Payments on Runet: ,[object Object],[object Object],[object Object],[object Object]
Payments on Runet: ,[object Object],[object Object],In connection with the tightening of credit, mobile operators are searching for new means of business development.  The delay in payments has doubled.
Increase of piracy on Runet: Yandex: number of searches for "Alawar cracks" has increased five-fold in one year. Number of searches for "Alawar games" has increased four-fold in one year.
Partner programs on Runet: ,[object Object],[object Object],[object Object],[object Object]
New paths: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hailing from the USSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Oct. 14, 2009 - ...
Hailing from the USSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hailing from the USSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The target casual games market in Russia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Players of casual games: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
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The State of the Casual Games Industry in 2009: Market Trends and Opportunities