1. Curse
in
Disguise
Dr.
Shriniwas
Kashalikar

2. Just as there is “Blessing is Disguise”, there is
also a thing called “Curse in Disguise”! Most
of the people in businesses (apart from
criminal ones!) bringing quick money and
fame; such as advertisement, movies, TV
serials, modeling and now a days even
consumers, have to go through this malady of
“Curse in Disguise”!
There is a systematic marketing of products to
prevent and avert non-existing fear, bad look,
dark skin, poverty, death and so on. There is
also marketing to sell counterproductive
luxury; mean excitement and dehumanizing
glamour. For example, fear of ghee, coconut
oil, un-iodized salt, Bengal gram, earthen pots
and so on!

3. The insurance companies, medical businesses,
cosmetic and so many other industries
(including sectarian and malicious doctrines
and politics) thrive on this. Many so called
medical and similar associations extract a share
from such looting activities.
But financial gains resulting from sick minded
endeavors invariably lead to pandemic spread
of dissatisfaction, disturbance, degeneration,
disease and decay of individual and global life
and merely bloat your ego sickeningly beyond
a limit. You do not grow strong but actually
get weaker and hollow from within! You tend
to become self centered and self righteous!
Most importantly you tend to speak anything
because you are heard and your pseudo-
leadership tends to elude, misguide and ditch
the naïve and gullible people! Not only that,
when your false glory fades you tend to bask in

4. that past false glory and that makes you even
more miserable and pitiable!
This point should be clear to consumers as
well!
Most of us think that consumer interest is
restricted merely to quality production,
appropriate preservation, proper transportation,
fair exchange and fidelity in advertising. This
view point; which is supported all over the
world; and enjoys moral and ethical
supremacy; is not merely incorrect; but not
being non-holistic it is disastrous also!
As a consumer in any given place or field, we
should be aware of the needs or plights of the
other consumers in the world and other fields
of life. We can not be balanced, objective and
holistic in the absence of such awareness. In
fact such lack of awareness tends to make the

5. consumer movements selfish, short sighted and
harmful to many while serving the petty and
vested interests of few.
The major issues such as environmental
protection, proper and productive education,
housing, holistic health, agriculture, pesticides,
chemical fertilizers, handling of droughts,
famines, earthquakes, floods, volcanic
eruptions, nuclear proliferation and
development of harmony and brotherhood have
to be involved in consumer movements! With
narrow, selfish, short sighted, mean and callous
perspective, of mere material financial gains
and utility you seem to gain materially, but
ultimately you will be the dejected loser, in
every possible way.
Hence, all businesses bringing quick money
and fame; such as advertisement, movies, TV
serials and so on, and consumer movements,

6. have to be coupled with perspective of global
welfare (the essence of which is explained in
my books) as a result of which balanced and
accurate policies, plans, decisions,
administrative efforts and implementation at
global and local level can be evolved.
Wouldn’t you like to live with choicest activity
that builds your self esteem?
It is said that such buoyant and blissful life is
possible with Namasmaran. One may try and
verify it.
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