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Rio 2016: Digital Communications

Presentation for the "Rio 2016 - The Design of the Olympic Games" organised by PUC Rio's Arts & Design Department (24th june 2016).

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Rio 2016: Digital Communications

  1. 1. DIGITAL MEDIA RIO 2016 a project for 100 million people
  2. 2. • 2.000 pessoas • 10% estrangeiros • 60 AFs Equipe multidisciplinar credits: alex ferro / Rio 2016 .
  3. 3. • diverse objectives • diverse opportunities • diverse perspectives • diverse desires diversity
  4. 4. communications + service design The experience:
 sense of live to as
 many people as
 possible. credits: alex ferro / Rio 2016 .
  5. 5. wireframe > layout > html > integration methodology
  6. 6. design methodology
  7. 7. pre games
 strategy olympic torch games time briefing digital properties 30 months of work 2013 2014 2015 - 2016
  8. 8. pre games: the 3 principles credits: pixabay.com, findeight.com . video mobile SNS
  9. 9. • previous experiences • communications scenarios • specific programs • viability / feasibility 1. investigation
  10. 10. 2012 - 2014 31% 18% 51% 39% 22% 39% app web mobile desktop
  11. 11. london2012.com 4M pageviews 8M pageviews torch relay
  12. 12. websites
  13. 13. • personas • brainstorming • user journey 2. definition
  14. 14. IOC
 
 Olympics fans
 Olympics super fans
 Sports super fans
 Journalists/Bloggers/Media
 General interest personas Rio 2016
 
 Cariocas
 Rio
 Brazilians
 South americans
 Beyond the continent
  15. 15. • Games authority • “sense of live” (second screen) • acessible to all • spreadibility
 briefing
  16. 16. games time: the 3 principles credits: clipartpanda.com . schedule 
 & results services and
 experience real time
 data
  17. 17. Credits: alex ferro / Rio 2016 .
  18. 18. • 3 teams in 2 continents • creativity x technology • usability tests • google, bing, apple 3. prototype and development
  19. 19. 4 usability tests in 15 months
  20. 20. second screen proposal credits: ISOBAR .
  21. 21. • olympic data feed • 15.000 biographies • tests and fixes to the last minute • seo: 100K URLs 4. deliver
  22. 22. THANK YOU
 
 
 Marcelo Albagli
 24 jun 2016 .

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