Voici la présentation que je vais donner au séminaire annuel de meteorage, sur le thème de l'économie du gratuit et des modèles reposant sur l'abondance à l'heure d'internet
34. Another model for lowering prices to the maximum : the cocreation of value R&D Marketing Sales
35. Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D WHO? niche, mainly B2B, start-ups, SMEs, independant, also students HOW? cooperation & co-creation plateforms, in real life happenings (workshops, barcamp, conference) KPIs? # contributions, deals/new partners, ideas, suggestions
36. Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D Marketing Sales WHO? Targeted and small audience, geeks, early adopter HOW? beta test, “netnology”, online discussion monitoring, forums KPIs? # answers, ratings, feedbacks
37. Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D Marketing Sales WHO? opinion leaders, From small to large market, HOW? Blog marketing, Word of mouth marketing, Social Media Optimization KPIs? Audience, followers, transmission-rate, interaction with the message
38.
Editor's Notes
47M oeuvres
Si Myspace était un Pays 5 ème le plus peuplé (220 000 000) FBK: 300M users 4ème
Pay for the maps (navteq for satellite), but proposed for free (=innovation) = rapid growth and market share B2B charge business B2C free thanks to ads
+2500 mash ups
Given away for free
Given away for free, high quality product / services
Given away for free, high quality product / services
Given away for free, high quality product / services
Traditional model with commercial communication/sales pitch in the end toward newer and more complex interaction model with the audience Good news is that : these interactions are also part of the selling process