Beyond Meats IPO is BIG BANG #BYND is an ethical (no animals) investment responsible (alternative for hunger & obesity) investment sustainable (1kg meat = 7kg grains, water, landuse..) investment inclusive (listed at 25$) investment UN SDG investment (at least 7 SDG's: 2, 3, 8, 9, 12, 13, 14) People Planet Profit Investment It represents New Capitalism with a Societal Solution Beinhocker & Hanauer https://www.mckinsey.com/featured-insights/long-term-capitalism/redefining-capitalism or https://democracyjournal.org/magazine/31/capitalism-redefined/ To Obesity, Healthy Diet, Lifestyle Diseases, Hunger, Land-, Water- & Energy use i.e. Climate Transition, Environmental & Biodiversity protection... #prettyunique #USP

1. Drs Alcanne Houtzaager MA, Tools & Thoughtpieces on Inclusive² Impact Investing, p. 1

2. EXITING Impact Investing IPO & Funding Rounds
At Beyond Meats BYND initial public offering (IPO), it's “stock skyrocketed 163% that day, marking the best initial
public offering of 2019''. It aimed to raise almost 200 million US$ at 25US$, it's market capitalization now 4,44 Billion$
at 92$ (16/5/2019 (YF). BYND competitor Impossible Burger is worth 2 billion $ after a 300 Million $ funding round and
a deal with Burger King to sell it's burgers in the USA where it has over 7000 restaurants. Worldwide +10.000.
Why this initial ''sudden'' success?
Beyond Meat BYND inspired me to look at it's from a Impact Investing perspective coming up with a concept checklist:
It's #ethical : don't eat / kill animals or limit it (to special occasions in Christianity)
Mass production such Factory Farming is cruel and not reflecting a stewardship approach to the Creation.
It's #responsible : eating vegetable protein is an good & healthy ! alternative alternative for meat and contributes to
zero hunger (800 million People of which 90 million children are underweight. Meat rich diets contribute to obesity.
Worldwide 1.9 billion adults, 18 years and older, were overweight. Of these over 650 million were obese (WHO).
It's #sustainable Meat production e.g. beef is not sustainable with global population growth & the protein challenge.
To produce 1kg beef, one needs 7kg grains & between 5,000 and 20,000 liters of sweet water. Production of 1kg of
wheat requires between 500 and 4,000 liters of water. (IME). Meat production contributes to climate transition
destroying tropical rain forests in Latin America for soy farming (feed) & cattle farming.
It's #inclusive through it's public offering & listing on NASDAQ where one can invest with any App these days.
The IPO price was inclusive at 25 S$ attractive to retail investors, even at almost +375% it is still below 100US$.
Venture Capital is already surpassed by crowdfunding globally which is open to ''all'' on the internet & transparent. A
guesstimate of Dutch crowdfunding showed approximately 25% went to impact investments e.g. in renewable energy &
responsible consumption. The Netherlands even had a provincial hospital (building) partially crowdfunded.
It contributes to the UN Sustainable Development Goals #SDGs An effective SDG investment contributes to SDG8
Economic Growth & Decent Work (income access to basic needs), it is Innovative, creates exponential growth to realize
affordable access to basic needs SDG9 and any other SDG. Beyond Meat is a People Investment contributing to
Health(ier diet) & Wellness SDG3 & SDG2 Zero Hunger once plant protein has overcome animal protein consumption
and wheat, nuts, vegetable & fruit production is not competing with market margins, profitability of meat production.
Beyond Meat is a Planet Investment as meat production contribute to climate transition destroying tropical rain forests.
It's seeks #growthcapital for #disruptive innovation. Beyond Meat is a #NewCapitalism corporation offering a
#SocietalSolution for our (financial) markets mechanisms (Beinhocker & Hanauer). Meat (production) is cheap
because costs are not priced (in): obesity, lifestyle diseases, land use & deforestation, water & fodder use, herbicides &
pesticides, carbon emission, energy use, pollution from transportation and refrigeration. Comments @Alcanne
Drs Alcanne Houtzaager MA, Tools & Thoughtpieces on Inclusive² Impact Investing, p. 2