By Phillip Monks, Chief Executive (29.05.2012)

1. Aldermore Round Table
Small-Medium Enterprise Research for
Savings
29.05.12

2. Slide title
Introduction
Phillip Monks – Chief Executive

3. Aldermore‟s overview
Lending book to SMEs £850 million Raised additional
equity capital of £36
million from
Lending to Residential £600 million with more than
Centerbridge Ltd
Mortgages 4,500 customers
(May 2012)
Broke even two
Retail Deposits £1.6 billion deposits and months earlier than
over 70,000 deposit planned & after only
accounts two years of trading
(June 2011)
Total Assets £1.9 billion

4. Aldermore – „Shaking-up‟ British Banking
A new, dynamic and vibrant bank, offering straightforward products to the consumer, combined with
great value and service to UK small and medium sized businesses (SMEs)
We're unencumbered by debts, legacy issues, historic loan books, securitisation, nor are we linked to
international capital markets. We use a traditional banking model: raising deposits from
consumers, and lending to homeowners and SMEs across the UK. It's that straightforward
Championing simple and straightforward products – no gimmicks or tricks
 Tailored funding solutions to help achieve customers’ goals
Adopting the strategy of assessing cases based on their own merit rather than
relying on automatic credit scoring

5. Our awards
Best ISA provider 2012 Specialist Lender of the Year FT Adviser 5 Stars Award
Best ISA provider 2011 (Residential Mortgages) Moneyfacts Highly Commended
„Best Notice Account Provider‟
2011
Moneynet “Highly
Commended” Best Online
Savings Provider 2012
Best Specialist Lender 2011 Moneyfacts Highly What Mortgage Winner 5 Stars Award
Commended „Best non-standard product (Residential Mortgages)
„Best Notice Account provider‟
Provider‟
2010 & Highly Commended
Best Advisor only lender
Business Moneyfacts Highly
Commended „Best Factoring &
Invoice Discounting Provider‟
2011
mortgageforce™
„Best Emerging Lender
„ 2011
NACFB -Specialist Lender of
the Year 2010 Bridging & Commercial
Awards „Best Commercial
Lender' in 2010 & 2011 Highly Commended „Best Fixed
Rate Provider‟ 2010

6. SME champions
 All of our retail deposits are lent to UK homeowners & SMEs
 As a UK-based bank, we're committed to supporting British SMEs. We
appreciate the importance of SMEs to the UK economy, and the huge
challenges recent years have presented and unlike other banks that are
retrenching, we are accelerating:
 Fuel card – 3p discount
 Aldermore Business Confidence (ABC) – a tool to manage
budget and cash flow

7. Difficult times for SMEs
Seen as the engine of the economy, SMEs are struggling to get out of neutral in the
current recession climate
Over 60% of SMEs are holding on to an average of £190,000 in the bank to act as a
buffer in case of future financial difficulty, rather than investing in growth*
Almost 50% of SMEs feel that the economy is too uncertain to invest in growth and are
waiting for a change in the economic picture**
As Champions of the SME market and experts within the savings industry, we felt we
knew we could do something better
 In addition, Aldermore wanted to understand why customers weren’t active within the
business savings market
* Source: Venture Finance Survey
**Source: YouGov

8. Savings Research
Simon Healy – Head of Savings

9. YouGov Research - Methodology
Online survey of 1,011 UK senior business people in small businesses by
YouGov
Asked about:
Satisfaction with current savings account provider
Considerations of switching savings account provider and factors that
influence decision
Respondents: Proprietor, Chairman, CEO, Partner, Managing Director, Non-
Executive Director, amongst others

10. Businesses are dissatisfied with current provider
Interest rates on my savings account(s) are
competitive Satisfaction with current savings
account(s)
10% Agree
9% Satisfied
90% Disagree
91% Not satisfied
Satisfaction with current customer service
31% Satisfied
69% Not satisfied

11. Businesses will switch if it‟s easy and the rates are
good
Process of switching savings account(s)
provider
20% Switching is
relatively simple
80% Switching is Would switch due to competitive
complicated interest rates
58% Yes
42% No

12. Customers‟ Channel Preferences
Account Opening Preference Score
Customers’ Support Channel Preference Score

13. A solution from Aldermore Bank.
Simon Healy – Head of Savings

14. Introducing Aldermore Business Savings
A deliberately simple offer.
Great rates
 Online account opening & maintenance
 Customer Service
Great returns, effortlessly.

15. Launching Shortly…
Products & Features
1 Year Fixed Rate Business Savings Bond 3.25% gross/AER
6 Month Fixed Rate Business Savings Bond 2.35% gross/AER
Open an Account electronically with just £1000
Complete account opening online in 15 mins
14 Day Cooling Off / Additional Funding

16. Closing words from CEO Phillip Monks

17. Conclusion
 We have continued to lend during a period of significant
retrenching and economic downturn
We are British champions
Experts in the SME market and savings industry
We recognise that SMEs are underserved
Launching business savings is our first step to shaking-up British
banking for ever

18. Q&A‟s

19. SME savings accounts
Find out more.
www.aldermore.co.uk/business-savings

20. Appendix I
Age of business
7% 4% 6% up to 1 year
14% 1 to 2
25%
>2 to 5
19%
25% >5 to 10
>10-20
>20-50
Size of business
*
11% 6% 1 to 9
15%
69% 10 to 19
20 to 34
35 to 49
*
*Source: YouGov

21. Appendix II
Phillip Monks - Chief Executive Officer
• Established Europe Arab Bank in 2005
• 2003 - CEO of Gerrard Investment Management
• 1990-1998 - held senior roles in Barclays Bank, including Head of Barclays
Private Bank in Geneva; Head of Corporate Banking in NW; and latterly Head
of Barclays Corporate Banking business in London, Midlands & SE
• At Aldermore Phillip is responsible for the overall strategy and performance of
the Bank, financial and non-financial. He leads our relationship with our
shareholders and is the face of Aldermore when it comes to the media, the
FSA, the Government and potential investors.
Simon Healy - Head of Savings
• Prior to joining Aldermore, Simon was director of savings at Heritable Bank
and Icesave
• Previously Simon was Senior Savings Operations Manager at Capital One
• Working closely with the treasury and finance functions, Simon is
responsible for Aldermore’s straightforward range of savings products that
provide our customers with consistently reliable rates of interest.

22. Appendix III-A

23. Appendix III-B

24. Appendix III-C

25. Appendix III-D

26. Appendix III-E