This document proposes a new brand concept called "Extreme Armor" for underwater extreme sports. It would target the underwater extreme sports market by providing protective gear. The concept aligns with the current brand's vision of being tough, hardcore adventure gear and expands into a new market and product offering underwater sports protection. It suggests the new concept provides both a new sport experience and protective product to engage in underwater activities more ruggedly.

1. Pablo Soler – Alejandro Rios – Juan Esteban Rangel

2. * Current Brand's vision
* Personality
* Lenguage

5. The New Proposal
The Armor for Rough Seconds !!!

6. TExtreme Armor
Hard Core
Adventure
Rugged Blood
Aqua Xtreme
Extreme Armor
Hard Core
Adventure

7. Rugged Blood
Hard Core
Adventure
Extreme Armor
Aqua Xtreme

8. So, you think you’re
tough enough
for underwater?

9. G-PREASSURE

10. Your blood will only
attract other G-SHARKS!

11. Market

12. Benefits.
1. The new concept is aligned with the
current brand's vision.
2.There is a clear opportunity to
explore the underwater extreme
sports market.
3. The new concept is both a new
experiences (sport) and product
(devise)

13. Thank
you!