presentation

1. Digital Design
Horizon Projects Workshop Tom Klinkowstein
What Design Has Become
(Intro DES 622)

2. Digital Design
Horizon Projects Workshop Tom Klinkowstein
- World’s economy (and designer’s role
in it) is radically transforming.
Efficiency and aesthetics are not enough.
- Companies / societies will continue to
prosper only if they push to the higher
ground of Innovation

3. Digital Design
Horizon Projects Workshop Tom Klinkowstein
Innovation:
Imaginative activity fashioned to
produce outcomes that are both
original and of practical value.
(What designers naturally do!)

4. Digital Design
Horizon Projects Workshop Tom Klinkowstein
- Designers: uniquely positioned to
lead innovation, because they suggest
that something may be and reach out
to explore it.
-Designers are Intuitive, Experimental
and Empathetic.

5. Digital Design
Horizon Projects Workshop Tom Klinkowstein
A tool of innovation associated with
design:
Brand Platform–the ideas, words,
colors, textures, sounds, animations,
etc. from which later decisions about a
product or service may evolve.

6. Digital Design
Horizon Projects Workshop Tom Klinkowstein

7. Digital Design
Horizon Projects Workshop Tom Klinkowstein
Digital Design semester-long assignment
(with many parts):
Create a brand platform for a product or
services evolved out of a quote from
“Tomorrow Now: Envisioning the Next 50
Years”, Bruce Sterling

8. Digital Design
Horizon Projects Workshop Tom Klinkowstein

9. Digital Design
Horizon Projects Workshop Tom Klinkowstein
There will be three or four short
sub-assignments (2-3 weeks each) using
different media.
At the end of the semester, all
the final work will be packaged together
as a PowerPoint.
The PowerPoint will show the evolution of
the proposed product or service concept.

10. Digital Design
Horizon Projects Workshop Tom Klinkowstein
Students also keep a blog
as a work-in-progress archive and
a place to post two or three reviews
each week of posts from design
blogs as well articles from the
New York Times.
Periodically, all students will present
their blog reviews as well as
work-in-progress updates to the class.

11. Digital Design
Horizon Projects Workshop Tom Klinkowstein