1. NEWS21 – preparing the U.S. students 
for the global economy
Presentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011

2. 

3. Background story - News21.com
News21 – multi million dollar experiment
Supported by Carnegie Corporation and Knight Foundation
Talk on important issues
Spin out stories with multimedia tools
Innovative launch in 2005 with five universities
Now – 12 universities lead by ASU
Think differently about news to inform public

5. ASU, MARYLAND, NEBRASKA - FOOD SAFETY
BERKELEY – BAY AREA FOOD SAFETY
COLUMBIA – ELDERLY IN AMERICA
NORTH CAROLINA – POWERING A NATION
NORTHWESTERN & USC – RENEGADE EDUCATION
SYRACUSE – HISPANIC CHANGE IN PENNSYLVANIA

6. WHY ON THE WEB PLATFORM?

7. USA MEDIA HABITS Newsweek 7/26/2010
NUMBER OF NEWSPAPERS IN THE USA AND
PUBLISHED BOOKS
2000 1,480 282,242
2009 1,302 1,052,803
DAILY GOOGLE
SEARCHES AND
REVENUES OF VIDEO
GAMES
2000 - 100M - 2009 – 2B –
$7,8B $ 19,66 B
ACTIVE BLOGS - TEXT MESSAGES
2000 – 128K 2009-141M
2000 – 400K 2009- 4,5M

8. TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT

9. SPRING TRAINING AT ASU WALTER
CRONKITE SCHOOL OF
JOURNALISM

12. EXAMPLES OF MOUNTHLY TRAFFIC

14. VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETY
PRESSING ISSUES

15. HOW IS IT FUNCTION?
DEAN CHOOSE TOPICS
PREPARATION, READINGS, CONFERENCESS IN THE CLASS
WITHIN THE UNIVERSITIES
ORGANIZATION AND RUNNING THE SUMMER INCUBATORS

16. NEWSROOM ASU 2011
This slide explains the stages of organizing the NEWS21 in practice each
year since 2006. This year Fellows from ASU, Maryland and Nebraska
worked on the food safety national project.

17. KEY FINDINGS OF THE NEWS21 HOW
SAFE IS YOUR FOOD?
Foodborne illnesses sicken one person in six
48 million in the USA each year
US Food and Drug Administration – 24
million agency regulated product will enter
the USA – Inspect only 1,59% of them

18. 3 MILLION Americans
sickened by contaminated
meat and poultry

19. NEWSROOM BERKELEY 2011
This slide explains work of the News21 Fellows at the Newsroom at the University of
Berkeley, California this year. Berkeley school of journalism hosted Erasmus student
from Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked on
the Ration project about the food safety in the bay area.

20. RESULTS
EMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS

21. PUBLISHING IN THE MAINSTREAM MEDIA
This slide shows the articles of NEWS21 Fellows published in on
MCNBC.com, online edition of Washington Post and on the Iwatch, on line
site of the Center for public integrity from Washington DC.

22. PLACEMENT ON NON PROFIT HEALT ONLINE SITES

23. References:
1. Jody Brannon, Editorial Directors/Professors Summit. (201O, November 5-6)
Learning from 2010/Preparing for 2011 – Power Point Presentation
2. Bill Pliske, Britton Halle (2011, October 2).How safe is your food?. In News21.com.
Retrieved October 18, 2011
3. Does Illegal Immigration makes us safer? (n.d.) In News21.com. Retrieved
October 17, 2011 from http.//asunews21.com/
4. Photos on slides: 6, 13,16,18 by Aleksandra Dukovska
5. Connell, C. (2009, September). News21: Are Next Generation Journalists the Future
for a Profession in Transition? Carnegie Reporter, 5(3), 2-6