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Travel Agent Storytelling : ricette per una buona narrazione nel turismo

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Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma sopratutto le leve psico/sociali su cui si dovrebbero basare le strategie. Una veloce panoramica sugli ingredienti essenziali per una buona narrazione di storytelling.

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Travel Agent Storytelling : ricette per una buona narrazione nel turismo

  1. 1. TRAVEL AGENT STORYTELLING @AlessioCarciofi Milano 14, febbraio 2014
  2. 2. Viaggiamo attraverso le storie
  3. 3. Non è raccontare barzellette
  4. 4. E’ ora di lavorare sui BI-SOGNI @larabadioli
  5. 5. Il tool più potente ?
  6. 6. Il tool più potente ? Le storie
  7. 7. Il tool più potente ? Le storie del tuo prodotto …
  8. 8. Se lo dice [ pure ] lui …..
  9. 9. If You Can't Tell It, You Can't Sell It [Peter Guber
  10. 10. L’ingrediente segreto: la meraviglia
  11. 11. [RI]tornare bambini http://www.flickr.com/photos/langabalenga/
  12. 12. Teoria 2+2 [ A. Stanton]
  13. 13. 5 ingredienti Q.B
  14. 14. 1) Individua i tuoi obiettivi
  15. 15. Comunicare il perché http://www.flickr.com/photos/langabalenga/
  16. 16. 2) Individua le tue personas
  17. 17. 3) Individua la tua storia da raccontare
  18. 18. Come è fatta una storia?
  19. 19. Come è fatta una storia?
  20. 20. 4) Creative transmedia storytelling
  21. 21. Individua i tuoi obiettivi Individua le tue personas Individua la tua storia da raccontare Creative transmedia storytelling
  22. 22. Vi svelo una ricetta
  23. 23. Ora viaggiate con me .. Ok ?
  24. 24. Immaginazione Immaginazione
  25. 25. Immaginazione Memoria Immaginazione
  26. 26. Immaginazione Memoria Emozioni Immaginazione
  27. 27. Immaginazione Memoria Emozioni Cuore magmatico Immaginazione
  28. 28. Il tuo prodotto
  29. 29. La tua storia
  30. 30. Il tuo racconto
  31. 31. La loro conversazione
  32. 32. I social network? Falò digitali
  33. 33. 7 ingredienti per una giusta lievitazione della storia
  34. 34. 1) Rilevante
  35. 35. 1) Rilevante 2) Profonda
  36. 36. 1) Rilevante 2) Profonda 3) Facile da ricordare
  37. 37. 1) Rilevante 2) Profonda 3) Facile da ricordare 4) Piacevole
  38. 38. 1) Rilevante 2) Profonda 3) Facile da ricordare 4) Piacevole 5)Cavalcare memi e trend
  39. 39. 1) Rilevante 2) Profonda 3) Facile da ricordare 4) Piacevole 5) Cavalcare memi e trend 6) Aggregare/fondersi
  40. 40. 1) Rilevante 2) Profonda 3) Facile da ricordare 4) Piacevole 5) Cavalcare memi e trend 6) Aggregare/fondersi 7)Muovere le corde del cuore
  41. 41. Sii il cambiamento che vuoi vedere nel mondo [ Gandhi] Ph credits by www.compfight.com In collaborazione con info@alessiocarciofi.com

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