SlideShare a Scribd company logo

Social media for leaders of non-profit organizations

•Download as PPT, PDF•
•
Alex Zagoumenov
Alex Zagoumenov

Alex talks to a group of leaders of non-profit organizations at Old Y Centre in Calgary. The presentation builds the general ground to social media discussion. In conclusion Alex presents several examples of free social tools that organizations can use.

BusinessTechnology
1 of 15
www.zagoumenov.com Social media for leader of non- profit organizations. by Alexander Zagoumenov
ABOUT YOU 1. Leaders of non-profit organizations in Calgary 2. Want to learn how to promote organization on budget 3. Want to know how “social media” can help www.zagoumenov.com
ABOUT ME 1. A tech communications guy helping organizations to communicate better using new media technologies. 2. Currently an independent consultant working with ad agencies in Calgary and select list of organizations. 3. Recently a director of digital communications with Barb Higgins for Mayor Campaign. www.zagoumenov.com
AGENDA 1. Get on the same page on definitions 2. Emphasize the importance of listening 3. Identify tools to help you be successful 4. Questions and answers, discussion www.zagoumenov.com
definition www.zagoumenov.com
SOCIAL MEDIA IS… • NOT about Facebook, Twitter, YouTube, etc. These are just tools that help communicate online. • Traditional or broadcast media vs. social media www.zagoumenov.com
listening www.zagoumenov.com
source: ps1.org
TO GET US ALL ON THE SAME PAGE www.zagoumenov.com
VERY IMPORTANT POINTS. • Many make a mistake starting with selecting tools. Social media is not about Facebook or Twitter. • Social media is about two-way communication with real people online. And communications practices have remained unchanged. • I recommend you start with defining your goals, audiences and the message prior to choosing the new media tools you want to use. www.zagoumenov.com
TOOLS TO HELP YOU 1. Need a website: Tumblr, Posterous, Wordpress, Facebook 2. Events: Meetup.com, EventBrite.com, Facebook 3. Donations: Paypal.com, Facebook Causes 4. Cause awareness: Twibbon, Causes on Facebook 5. Video storage: YouTube Non-Profits, Vimeo, Facebook 6. Member communications: MailChimp, Campaign Monitor, Facebook www.zagoumenov.com
www.zagoumenov.com Something to remember (1) + Listen first. Make it a habit, listen regularly. Filter the buzz, identify triggers + Engage by listening, solving problems and adding value. + Understand your goals, message, audience first. Then think about tools that will help you.
Something to remember (2) + Look at similar organizations: http://www.ignitesocialmedia.com/non-profit-social-m + Communities exist, you just need to find them + Make your message easy to share + Grow from inside, get champions www.zagoumenov.com
www.zagoumenov.com Thank you! Lists of relevant links: • http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/ • http://mashable.com/2009/05/22/non-profit-social-media/ • http://mashable.com/2010/01/11/social-media-integration/ • http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/ • http://www.slideshare.net/PrimalMedia/social-media-non-profits • http://www.slideshare.net/CogoMojo/dc-summit-presentation • http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010 • http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop • http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta This presentation is available at: http://www.zagoumenov.com/presentations/

Recommended

Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketingguest99a2b2d
 
Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Fred Weiner
 
Social Media Advocacy 101
Social Media Advocacy 101Social Media Advocacy 101
Social Media Advocacy 101Denamico Inc.
 
NSCC SMM Feb 2011 Class 2 slides
NSCC SMM Feb 2011 Class 2 slidesNSCC SMM Feb 2011 Class 2 slides
NSCC SMM Feb 2011 Class 2 slidesAri Herzog
 
Vinod Nambiar - Facebook Developer Garage Bangalore
Vinod Nambiar - Facebook Developer Garage BangaloreVinod Nambiar - Facebook Developer Garage Bangalore
Vinod Nambiar - Facebook Developer Garage BangaloreAbhishek Goyal
 
BBJ Socialmedia Presentation
BBJ Socialmedia PresentationBBJ Socialmedia Presentation
BBJ Socialmedia Presentationbaldwit
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Social Media Customer Service: Handling Negative Comments
Social Media Customer Service: Handling Negative CommentsSocial Media Customer Service: Handling Negative Comments
Social Media Customer Service: Handling Negative CommentsParkerWhite Brand Interactive
 

Recommended

Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketingguest99a2b2d
 
Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Fred Weiner
 
Social Media Advocacy 101
Social Media Advocacy 101Social Media Advocacy 101
Social Media Advocacy 101Denamico Inc.
 
NSCC SMM Feb 2011 Class 2 slides
NSCC SMM Feb 2011 Class 2 slidesNSCC SMM Feb 2011 Class 2 slides
NSCC SMM Feb 2011 Class 2 slidesAri Herzog
 
Vinod Nambiar - Facebook Developer Garage Bangalore
Vinod Nambiar - Facebook Developer Garage BangaloreVinod Nambiar - Facebook Developer Garage Bangalore
Vinod Nambiar - Facebook Developer Garage BangaloreAbhishek Goyal
 
BBJ Socialmedia Presentation
BBJ Socialmedia PresentationBBJ Socialmedia Presentation
BBJ Socialmedia Presentationbaldwit
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Social Media Customer Service: Handling Negative Comments
Social Media Customer Service: Handling Negative CommentsSocial Media Customer Service: Handling Negative Comments
Social Media Customer Service: Handling Negative CommentsParkerWhite Brand Interactive
 
Social Media Makeover
Social Media MakeoverSocial Media Makeover
Social Media MakeoverJermaine Young
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementAdam Hirsch
 
Social media marketing – advantages & scope
Social media marketing – advantages & scopeSocial media marketing – advantages & scope
Social media marketing – advantages & scopeZAIRA MAQUBOOL
 
How optimist clubs can utilize social media
How optimist clubs can utilize social mediaHow optimist clubs can utilize social media
How optimist clubs can utilize social mediaMaggie Fairchild
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small businessWyoming SBDC Network
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
Getting Leads from Social Media
Getting Leads from Social MediaGetting Leads from Social Media
Getting Leads from Social Mediaacegenesis
 
Social media for Busy People 1
Social media for Busy People 1Social media for Busy People 1
Social media for Busy People 1Todd Felts
 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social MediaSoci@lite
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Tactics And Tools
Tactics And ToolsTactics And Tools
Tactics And ToolsBeth Kanter
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Ohio University
 
Political Social Media Strategy Tips
Political Social Media Strategy TipsPolitical Social Media Strategy Tips
Political Social Media Strategy TipsOnline Candidate
 
Dos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamDos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamAssociation for Project Management
 
Preparing to Run for Political Office
Preparing to Run for Political OfficePreparing to Run for Political Office
Preparing to Run for Political OfficeOnline Candidate
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsAmanda Sturgill
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
WSA Social Media Presentation
WSA Social Media PresentationWSA Social Media Presentation
WSA Social Media PresentationBlueReach
 
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. ПермьИнтернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. ПермьAlex Zagoumenov
 
The+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+PlanetThe+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+Planetmd kaiser
 
BDPA-BETF Social Media Demographics (May 2010)
BDPA-BETF Social Media Demographics (May 2010)BDPA-BETF Social Media Demographics (May 2010)
BDPA-BETF Social Media Demographics (May 2010)BDPA Education and Technology Foundation
 

More Related Content

What's hot

Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementAdam Hirsch
 
Social media marketing – advantages & scope
Social media marketing – advantages & scopeSocial media marketing – advantages & scope
Social media marketing – advantages & scopeZAIRA MAQUBOOL
 
How optimist clubs can utilize social media
How optimist clubs can utilize social mediaHow optimist clubs can utilize social media
How optimist clubs can utilize social mediaMaggie Fairchild
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
Getting Leads from Social Media
Getting Leads from Social MediaGetting Leads from Social Media
Getting Leads from Social Mediaacegenesis
 
Social media for Busy People 1
Social media for Busy People 1Social media for Busy People 1
Social media for Busy People 1Todd Felts
 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social MediaSoci@lite
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Tactics And Tools
Tactics And ToolsTactics And Tools
Tactics And ToolsBeth Kanter
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Ohio University
 
Political Social Media Strategy Tips
Political Social Media Strategy TipsPolitical Social Media Strategy Tips
Political Social Media Strategy TipsOnline Candidate
 
Preparing to Run for Political Office
Preparing to Run for Political OfficePreparing to Run for Political Office
Preparing to Run for Political OfficeOnline Candidate
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsAmanda Sturgill
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
WSA Social Media Presentation
WSA Social Media PresentationWSA Social Media Presentation
WSA Social Media PresentationBlueReach
 

What's hot (19)

Social Media Makeover
Social Media MakeoverSocial Media Makeover
Social Media Makeover
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media Engagement
 
Social media marketing – advantages & scope
Social media marketing – advantages & scopeSocial media marketing – advantages & scope
Social media marketing – advantages & scope
 
How optimist clubs can utilize social media
How optimist clubs can utilize social mediaHow optimist clubs can utilize social media
How optimist clubs can utilize social media
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of Houston
 
Getting Leads from Social Media
Getting Leads from Social MediaGetting Leads from Social Media
Getting Leads from Social Media
 
Social media for Busy People 1
Social media for Busy People 1Social media for Busy People 1
Social media for Busy People 1
 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social Media
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state government
 
Tactics And Tools
Tactics And ToolsTactics And Tools
Tactics And Tools
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11
 
Political Social Media Strategy Tips
Political Social Media Strategy TipsPolitical Social Media Strategy Tips
Political Social Media Strategy Tips
 
Dos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, DurhamDos and dont's of social media, 11th May 2016, Durham
Dos and dont's of social media, 11th May 2016, Durham
 
Preparing to Run for Political Office
Preparing to Run for Political OfficePreparing to Run for Political Office
Preparing to Run for Political Office
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
WSA Social Media Presentation
WSA Social Media PresentationWSA Social Media Presentation
WSA Social Media Presentation
 

Viewers also liked

Интернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. ПермьИнтернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. ПермьAlex Zagoumenov
 
The+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+PlanetThe+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+Planetmd kaiser
 
Mentoring highly skilled new immigrants at CCIS in Calgary
Mentoring highly skilled new immigrants at CCIS in CalgaryMentoring highly skilled new immigrants at CCIS in Calgary
Mentoring highly skilled new immigrants at CCIS in CalgaryAlex Zagoumenov
 
Инструменты личной эффективности руководителя, Селигер 2013
Инструменты личной эффективности руководителя, Селигер 2013Инструменты личной эффективности руководителя, Селигер 2013
Инструменты личной эффективности руководителя, Селигер 2013Alex Zagoumenov
 
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threatsListen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threatsAlex Zagoumenov
 

Viewers also liked (7)

Интернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. ПермьИнтернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 2), лекция в НИУ ВШЭ. Пермь
 
The+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+PlanetThe+History+Of+Oil+And+Our+Planet
The+History+Of+Oil+And+Our+Planet
 
BDPA-BETF Social Media Demographics (May 2010)
BDPA-BETF Social Media Demographics (May 2010)BDPA-BETF Social Media Demographics (May 2010)
BDPA-BETF Social Media Demographics (May 2010)
 
SEO for Startups
SEO for StartupsSEO for Startups
SEO for Startups
 
Mentoring highly skilled new immigrants at CCIS in Calgary
Mentoring highly skilled new immigrants at CCIS in CalgaryMentoring highly skilled new immigrants at CCIS in Calgary
Mentoring highly skilled new immigrants at CCIS in Calgary
 
Инструменты личной эффективности руководителя, Селигер 2013
Инструменты личной эффективности руководителя, Селигер 2013Инструменты личной эффективности руководителя, Селигер 2013
Инструменты личной эффективности руководителя, Селигер 2013
 
Listen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threatsListen first: monitoring social media for opportunities and threats
Listen first: monitoring social media for opportunities and threats
 

Similar to Social media for leaders of non-profit organizations

Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Strategies
 
ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013Jonás Candalija
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10Jocelyn Harmon
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media TrainingLesley Miller
 
Engage and Connect with Social Media
Engage and Connect with Social MediaEngage and Connect with Social Media
Engage and Connect with Social MediaRachel Beer
 
Social Media & Strategy for Nonprofits April 2011
Social Media & Strategy for Nonprofits April 2011Social Media & Strategy for Nonprofits April 2011
Social Media & Strategy for Nonprofits April 2011Kirsten Eamon-Shine
 
Social media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceSocial media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
 
Social Media for Teachers 2014
Social Media for Teachers 2014Social Media for Teachers 2014
Social Media for Teachers 2014Robin J Phillips
 
What social media is for nonprofits
What social media is for nonprofitsWhat social media is for nonprofits
What social media is for nonprofitsCraig Weinrich
 
Non Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillNon Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillMatt Hames
 
The Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsThe Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsDavid Griner
 
Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Jocelyn Harmon
 

Similar to Social media for leaders of non-profit organizations (20)

The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
 
June 4: Footprints of Social Media Planning
June 4: Footprints of Social Media PlanningJune 4: Footprints of Social Media Planning
June 4: Footprints of Social Media Planning
 
The Footprints of Social Media Planning
The Footprints of Social Media PlanningThe Footprints of Social Media Planning
The Footprints of Social Media Planning
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Social Media for Nonprofits
Social Media for Nonprofits Social Media for Nonprofits
Social Media for Nonprofits
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
 
Engage and Connect with Social Media
Engage and Connect with Social MediaEngage and Connect with Social Media
Engage and Connect with Social Media
 
Social Media & Strategy for Nonprofits April 2011
Social Media & Strategy for Nonprofits April 2011Social Media & Strategy for Nonprofits April 2011
Social Media & Strategy for Nonprofits April 2011
 
Social media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceSocial media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & Place
 
Social Selling Workshop
Social Selling WorkshopSocial Selling Workshop
Social Selling Workshop
 
Social Media for Teachers 2014
Social Media for Teachers 2014Social Media for Teachers 2014
Social Media for Teachers 2014
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 
What social media is for nonprofits
What social media is for nonprofitsWhat social media is for nonprofits
What social media is for nonprofits
 
Non Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma GrillNon Profit Presentation at Sonoma Grill
Non Profit Presentation at Sonoma Grill
 
Landscaping for slideshare
Landscaping for slideshareLandscaping for slideshare
Landscaping for slideshare
 
The Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsThe Social Media Struggle for Nonprofits
The Social Media Struggle for Nonprofits
 
Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09Arthritis Foundation 11.14.09
Arthritis Foundation 11.14.09
 

More from Alex Zagoumenov

SEO Experience - Alex Zagoumenov
SEO Experience - Alex ZagoumenovSEO Experience - Alex Zagoumenov
SEO Experience - Alex ZagoumenovAlex Zagoumenov
 
Тактики продаж в Интернете, Александр Загуменов
Тактики продаж в Интернете, Александр ЗагуменовТактики продаж в Интернете, Александр Загуменов
Тактики продаж в Интернете, Александр ЗагуменовAlex Zagoumenov
 
Email маркетинг, Циферблат, Дарья Рождественская
Email маркетинг, Циферблат, Дарья РождественскаяEmail маркетинг, Циферблат, Дарья Рождественская
Email маркетинг, Циферблат, Дарья РождественскаяAlex Zagoumenov
 
SEO для маркетологов, лекция в Циферблате
SEO для маркетологов, лекция в ЦиферблатеSEO для маркетологов, лекция в Циферблате
SEO для маркетологов, лекция в ЦиферблатеAlex Zagoumenov
 
Мониторинг интернет пространства, Дарья Рождественская
Мониторинг интернет пространства, Дарья РождественскаяМониторинг интернет пространства, Дарья Рождественская
Мониторинг интернет пространства, Дарья РождественскаяAlex Zagoumenov
 
Веб аналитика, лекция в НИУ ВШЭ Пермь
Веб аналитика, лекция в НИУ ВШЭ ПермьВеб аналитика, лекция в НИУ ВШЭ Пермь
Веб аналитика, лекция в НИУ ВШЭ ПермьAlex Zagoumenov
 
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ Пермь
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ ПермьВыбор интернет маркетинг тактик, лекция в НИУ ВШЭ Пермь
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ ПермьAlex Zagoumenov
 
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ ПермьAlex Zagoumenov
 
Веб мониторинг, лекция в НИУ ВШЭ Пермь
Веб мониторинг, лекция в НИУ ВШЭ ПермьВеб мониторинг, лекция в НИУ ВШЭ Пермь
Веб мониторинг, лекция в НИУ ВШЭ ПермьAlex Zagoumenov
 
Вирусный маркетинг: процесс, кейсы, обсуждения
Вирусный маркетинг: процесс, кейсы, обсужденияВирусный маркетинг: процесс, кейсы, обсуждения
Вирусный маркетинг: процесс, кейсы, обсужденияAlex Zagoumenov
 
Мониторинг веб пространства на открытии ИКР в НН
Мониторинг веб пространства на открытии ИКР в ННМониторинг веб пространства на открытии ИКР в НН
Мониторинг веб пространства на открытии ИКР в ННAlex Zagoumenov
 
Выбор интернет маркетинг тактик
Выбор интернет маркетинг тактикВыбор интернет маркетинг тактик
Выбор интернет маркетинг тактикAlex Zagoumenov
 
Создание интернет маркетинг персоны
Создание интернет маркетинг персоныСоздание интернет маркетинг персоны
Создание интернет маркетинг персоныAlex Zagoumenov
 
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. ПермьИнтернет маркетинг (День 3), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. ПермьAlex Zagoumenov
 
Интернет маркетинг, лекция в НИУ ВШЭ. Пермь
Интернет маркетинг, лекция в НИУ ВШЭ. ПермьИнтернет маркетинг, лекция в НИУ ВШЭ. Пермь
Интернет маркетинг, лекция в НИУ ВШЭ. ПермьAlex Zagoumenov
 
Online marketing and 2010 Elections in Calgary
Online marketing and 2010 Elections in CalgaryOnline marketing and 2010 Elections in Calgary
Online marketing and 2010 Elections in CalgaryAlex Zagoumenov
 
Social media monitoring event by Third Tuesday Calgary
Social media monitoring event by Third Tuesday CalgarySocial media monitoring event by Third Tuesday Calgary
Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov
 
Branded search marketing experiment
Branded search marketing experimentBranded search marketing experiment
Branded search marketing experimentAlex Zagoumenov
 
Social media and SEO: Are they compatible?
Social media and SEO: Are they compatible?Social media and SEO: Are they compatible?
Social media and SEO: Are they compatible?Alex Zagoumenov
 
Social Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity ForumsSocial Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity ForumsAlex Zagoumenov
 

More from Alex Zagoumenov (20)

SEO Experience - Alex Zagoumenov
SEO Experience - Alex ZagoumenovSEO Experience - Alex Zagoumenov
SEO Experience - Alex Zagoumenov
 
Тактики продаж в Интернете, Александр Загуменов
Тактики продаж в Интернете, Александр ЗагуменовТактики продаж в Интернете, Александр Загуменов
Тактики продаж в Интернете, Александр Загуменов
 
Email маркетинг, Циферблат, Дарья Рождественская
Email маркетинг, Циферблат, Дарья РождественскаяEmail маркетинг, Циферблат, Дарья Рождественская
Email маркетинг, Циферблат, Дарья Рождественская
 
SEO для маркетологов, лекция в Циферблате
SEO для маркетологов, лекция в ЦиферблатеSEO для маркетологов, лекция в Циферблате
SEO для маркетологов, лекция в Циферблате
 
Мониторинг интернет пространства, Дарья Рождественская
Мониторинг интернет пространства, Дарья РождественскаяМониторинг интернет пространства, Дарья Рождественская
Мониторинг интернет пространства, Дарья Рождественская
 
Веб аналитика, лекция в НИУ ВШЭ Пермь
Веб аналитика, лекция в НИУ ВШЭ ПермьВеб аналитика, лекция в НИУ ВШЭ Пермь
Веб аналитика, лекция в НИУ ВШЭ Пермь
 
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ Пермь
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ ПермьВыбор интернет маркетинг тактик, лекция в НИУ ВШЭ Пермь
Выбор интернет маркетинг тактик, лекция в НИУ ВШЭ Пермь
 
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь
2013 Тренды интернет маркетинга, лекция в НИУ ВШЭ Пермь
 
Веб мониторинг, лекция в НИУ ВШЭ Пермь
Веб мониторинг, лекция в НИУ ВШЭ ПермьВеб мониторинг, лекция в НИУ ВШЭ Пермь
Веб мониторинг, лекция в НИУ ВШЭ Пермь
 
Вирусный маркетинг: процесс, кейсы, обсуждения
Вирусный маркетинг: процесс, кейсы, обсужденияВирусный маркетинг: процесс, кейсы, обсуждения
Вирусный маркетинг: процесс, кейсы, обсуждения
 
Мониторинг веб пространства на открытии ИКР в НН
Мониторинг веб пространства на открытии ИКР в ННМониторинг веб пространства на открытии ИКР в НН
Мониторинг веб пространства на открытии ИКР в НН
 
Выбор интернет маркетинг тактик
Выбор интернет маркетинг тактикВыбор интернет маркетинг тактик
Выбор интернет маркетинг тактик
 
Создание интернет маркетинг персоны
Создание интернет маркетинг персоныСоздание интернет маркетинг персоны
Создание интернет маркетинг персоны
 
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. ПермьИнтернет маркетинг (День 3), лекция в НИУ ВШЭ. Пермь
Интернет маркетинг (День 3), лекция в НИУ ВШЭ. Пермь
 
Интернет маркетинг, лекция в НИУ ВШЭ. Пермь
Интернет маркетинг, лекция в НИУ ВШЭ. ПермьИнтернет маркетинг, лекция в НИУ ВШЭ. Пермь
Интернет маркетинг, лекция в НИУ ВШЭ. Пермь
 
Online marketing and 2010 Elections in Calgary
Online marketing and 2010 Elections in CalgaryOnline marketing and 2010 Elections in Calgary
Online marketing and 2010 Elections in Calgary
 
Social media monitoring event by Third Tuesday Calgary
Social media monitoring event by Third Tuesday CalgarySocial media monitoring event by Third Tuesday Calgary
Social media monitoring event by Third Tuesday Calgary
 
Branded search marketing experiment
Branded search marketing experimentBranded search marketing experiment
Branded search marketing experiment
 
Social media and SEO: Are they compatible?
Social media and SEO: Are they compatible?Social media and SEO: Are they compatible?
Social media and SEO: Are they compatible?
 
Social Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity ForumsSocial Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity Forums
 

Recently uploaded

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 

Recently uploaded (20)

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 

Social media for leaders of non-profit organizations

  • 1. www.zagoumenov.com Social media for leader of non- profit organizations. by Alexander Zagoumenov
  • 2. ABOUT YOU 1. Leaders of non-profit organizations in Calgary 2. Want to learn how to promote organization on budget 3. Want to know how “social media” can help www.zagoumenov.com
  • 3. ABOUT ME 1. A tech communications guy helping organizations to communicate better using new media technologies. 2. Currently an independent consultant working with ad agencies in Calgary and select list of organizations. 3. Recently a director of digital communications with Barb Higgins for Mayor Campaign. www.zagoumenov.com
  • 4. AGENDA 1. Get on the same page on definitions 2. Emphasize the importance of listening 3. Identify tools to help you be successful 4. Questions and answers, discussion www.zagoumenov.com
  • 6. SOCIAL MEDIA IS… • NOT about Facebook, Twitter, YouTube, etc. These are just tools that help communicate online. • Traditional or broadcast media vs. social media www.zagoumenov.com
  • 9.
  • 10. TO GET US ALL ON THE SAME PAGE www.zagoumenov.com
  • 11. VERY IMPORTANT POINTS. • Many make a mistake starting with selecting tools. Social media is not about Facebook or Twitter. • Social media is about two-way communication with real people online. And communications practices have remained unchanged. • I recommend you start with defining your goals, audiences and the message prior to choosing the new media tools you want to use. www.zagoumenov.com
  • 12. TOOLS TO HELP YOU 1. Need a website: Tumblr, Posterous, Wordpress, Facebook 2. Events: Meetup.com, EventBrite.com, Facebook 3. Donations: Paypal.com, Facebook Causes 4. Cause awareness: Twibbon, Causes on Facebook 5. Video storage: YouTube Non-Profits, Vimeo, Facebook 6. Member communications: MailChimp, Campaign Monitor, Facebook www.zagoumenov.com
  • 13. www.zagoumenov.com Something to remember (1) + Listen first. Make it a habit, listen regularly. Filter the buzz, identify triggers + Engage by listening, solving problems and adding value. + Understand your goals, message, audience first. Then think about tools that will help you.
  • 14. Something to remember (2) + Look at similar organizations: http://www.ignitesocialmedia.com/non-profit-social-m + Communities exist, you just need to find them + Make your message easy to share + Grow from inside, get champions www.zagoumenov.com
  • 15. www.zagoumenov.com Thank you! Lists of relevant links: • http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/ • http://mashable.com/2009/05/22/non-profit-social-media/ • http://mashable.com/2010/01/11/social-media-integration/ • http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/ • http://www.slideshare.net/PrimalMedia/social-media-non-profits • http://www.slideshare.net/CogoMojo/dc-summit-presentation • http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010 • http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop • http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta This presentation is available at: http://www.zagoumenov.com/presentations/

Editor's Notes

  1. ps1.org/calendar/view/55/ Broadcasting, one way Marketing, the old days