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Digital Preparedness in the Age of Social Media

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By the time hurricane season starts this year, it will have been nearly a decade since the last hurricane has directly impacted Florida. Meanwhile, our population and real estate development has boomed, with over a million new residents that are inexperienced with preparing for and surviving tropical storms. With each successive major disaster around the world, we have witnessed the public’s widespread adoption of smartphones and of social media technologies to obtain information during emergencies and to share text, pictures, video of the disaster. This explosion in use of social media presents many challenges for emergency managers, who are wholly unprepared to monitor and respond to digital pleas for help and who are unable to effectively spread official disaster messages through social media platforms. When integrated with traditional channels, social media increases the situational awareness of emergency responders, which allows for better decision-making, planning and resource allocation.

Publicado en: Redes sociales

Digital Preparedness in the Age of Social Media

  1. 1. alex de carvalho Social media’s impact on disaster response
  2. 2. Natural   Man  made   Major   Flood   Hurricane   Tornado   Drought   Earthquake   Fires   Se:ng  of  fires   Epidemic   Deforesta?on   Pollu?on   War   Crop  failures   Minor   Cold  Wave   Thunderstorm   Heat  Wave   Mud  Slide   Avalanche   Hailstorm   Storm   Accidents   Riots   Terrorism   Refugees   Food  poisoning   Industrial  disasters   Pollu?on
  3. 3. Every  natural  disaster  is  man  made  because  we   have  put  ourselves  in  the  path  of  nature
  4. 4. Event Date Economic  impact Death  toll Bam  earthquake,  Iran Dec  2003 $3.0B 26,271 Indonesia  earthquake  &  tsunami Dec  2004 $9,900B 227,898   Hurricane  Katrina Aug  2005 $150B 1,836 Pakistan  earthquake Oct  2005 $7.3B 87,351 Cyclone  Nargis,  Myanmar May  2008 $10B 138,366 Sichuan  earthquake May  2008 $500B 69,180 Hai?  earthquake Jan  2010 Over  $7.2B 220,000  to  316,000 Chile  earthquake Feb  2010 Over  $30B   800 Fukushima  tsunami Mar  2011 Over  $243B   1,607 China  floods Sep  2011 Over  $6.5B   355 Beichuan  floods Jul  2013 $137B 73 Typhoon  Haiyan  (Yolanda) Nov  2013 Over  $14B 6,340 Hurricane  Sandy Oct  2012 $65B 285 Nepal  earthquake April  &  May  2015 Over  $10B 8,019
  5. 5. “Disasters  bring  disrup?on  in  the  normal  social   life,  create  chaos,  tear  down  social  structure   and  destroy  social  order”
  6. 6. Disasters  cause  both     a  physical  and  an   informa(on   breakdown
  7. 7. “Disasters  provide  a  realis?c  laboratory  for   tes?ng  the  integra?on,  stamina,  and   recupera?ve  of  a  large  scale  social  systems.”
  8. 8. How  can  we  prepare  before  a  storm   digitally   to  bounce  back  more  quickly  acerward?
  9. 9. South  Florida’s  Context   •  No  hurricane  since  Wilma  in  2005   •  One  million  new  residents  moved  to  South  Florida  in  the   past  10  years   •  Massive  development  boom   •  Greater  urban  concentra?on   •  Rapid  growth  of  coastal  communi?es   •  Rising  sea  level   •  Storm  surges  are  responsible  for  some  of  the  largest  losses   of  life   •  Only  40%  of  our  popula?on  is  ready  for  a  hurricane
  10. 10. What  can  we  do  to  prepare  digitally?   Resources  are  limited   Time  counts   Reduce  wasted  effort   Save  lives
  11. 11. What  can  we  do  to  prepare  digitally?   1.  Damage  assessment     2.  Traffic  cop  /  switchboard   3.  Directories     4.  Monitoring     5.  Influencing
  12. 12.