How an analytics tool can help you to leverage the power of your app.

2. Understanding your app stats.
How an analytics tool can help you
to leverage the power of your app
Alexander Kochubey,
product development manager

3. “If no statistics, we would not even have an idea about
... how efficiently we work”

4. Mobile eating the world
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
0
250
500
750
1000
1250
PCs Smartphones and tablets
Source: Anders Analysis
*
*

5. Global mobile phone unit sales share
Jun-2007
0
20
30
40
50
60
iOS Google Android Chinese Android Symbian RIM WP
10
Dec-2007
Jun-2008
Dec-2008
Jun-2009
Dec-2009
Jun-2010
Dec-2010
Jun-2011
Dec-2011
Jun-2012
Dec-2012
Jun-2013
Dec-2013
%
Source: Apple, Google, Nokia, RIM, Enders Analysis
*
*

6. Global mobile phone unit sales share
0
20
30
40
50
60
Google Android Chinese Android
10
Dec-2009
Jun-2010
Dec-2010
Jun-2011
Dec-2011
Jun-2012
Dec-2012
Jun-2013
Dec-2013
%
Source: Google, Enders Analysis
*
*

7. Mobile in Turkey
0
16
32
48
64
80
Aug
2011
Jan
2012
June
2012
Nov
2012
Jan
2013
June
2013
Nov
2014
Jan
2014
%
Android iOS Symbian Series 40 Other
Source: StatCounter Global Stats
*
*

8. }Conclusion Distribution opportunities
Platform market share
#1

9. Platform market shares analytics

10. Application Stores

11. AppDF (One Platform Foundation)
http://onepf.org

12. Open IAB (One Platform
onepf.org
Yandex Store Nokia store, etc
Open IAB SDK

13. Average time users spend with their
mobile device
2010 2014
0:24 2:51

14. Apps Continue to Dominate
the Mobile Web
Source: Flurry Analytics
*
0
25
50
75
100
2013 2014
%
Mobile web
App
oftime
20% 14%
80% 86%
*

15. Time Spent on iOS and Android
Connected Devices
32
28
8
18
14 86% Apps14% Browsing
Gaming
Social Networks
Entertainment
Productivity
Browsing
*
Source: Flurry Analytics, comScore, NetMarketShare
*
%

16. }Conclusion Applications landscape
analytics
#2

17. Applications landscape

18. Non-mobile and mobile
2004 2014

19. Mobile user behavior patterns
notifications
navigation
sharing
social activity
(music/video)
media
consumption
data
uploading

20. Common features of analytics
– general user activity per period
– data update rate
– device and apps stats
– event data in apps
– crashes

21. Google analytics
– real-time statistics
– financial metrics
– mobile and desktop user intersection
Use if you intend to monitor users’ behavior in real time.

22. Flurry
– see your audience profile and its
interests
– track audience from large amount of ad
networks
Use if you want to track audience traffic from ad networks

24. }Conclusion There is no universal
all-in-one analytics
tool
#3

25. Yandex.Metrica for Apps

28. How many returned users did my app have in Turkey last month?

29. How many of those used it on Samsung devices?

30. How many of those used your app through wi-fi?

31. And How many of those have had sessions at least 1 minute long?

32. What was the number of new users, say, in Ankara and Istanbul who made
in-app purchases using the 1.01 version of the app on Samsung devices
per week?

33. Or, What was the number of crashes the new users of the app’s version
1.02 on tablets in Turkey had in one week?

34. And what do such detailed and
fast reports give us?

35. Metrica advantages
– an absolutely free tool!
– very simple, handy and quick
interface!
– real time update data!
– new report format, answering any
question about your audience in
just a few clicks and few seconds!
– available on Android, iOS,
Windows Phone, Windows Store;
http://appmetrica.yandex.com

36. }Conclusion Answer any questions
about your audience in
a really easy way
#4

37. The bottom line
Distribution channels
Application landscape
Proper analytics tool
Audience segments

38. Thank you!
!
alexkochubey@yandex-team.ru
@alkochubey

39. May 17th
12.20, Hall D
«Speech recognition
technologies»
Den Filippov