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Copyright 2012 Cowan Publishing
CUSTOMER
DEVELOPMENT
THE PENNY
ICE
CREAMERY
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
Feasibility
Kendra Zach
ORGANIZATION
Customer
Development
Kendra Zach
Scaling
Kendra Zach
+Team
Copyright 2012 Cowan Publishing
BUY THE BOOK
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF
Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking

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Non-Tech Case Study - Organization

  • 1. Copyright 2012 Cowan Publishing CUSTOMER DEVELOPMENT THE PENNY ICE CREAMERY ALEX COWAN AlexanderCowan.com @cowanSF
  • 2. Copyright 2012 Cowan Publishing Feasibility Kendra Zach ORGANIZATION Customer Development Kendra Zach Scaling Kendra Zach +Team
  • 3. Copyright 2012 Cowan Publishing BUY THE BOOK A practical primer for anyone wanting to actually implement today’s best practices in product development (available online or at any major retailer) VISIT THE SITE Free talks, tutorials, and resources for product development and new ventures. MORE? ALEX COWAN AlexanderCowan.com @cowanSF
  • 4. Copyright 2012 Cowan Publishing www.alexandercowan.com/speaking(THE REST?) @cowanSF alexandercowan.com/blog acowan@alexandercowan.com alexandercowan.com/speaking