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Internet of Things (IoT) Strategy :
Patent Perspectives
1Q 2016
Ale...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 2
1. IoT Business Reality ………………………………………………………………... 3
2. IoT Busi...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 3
1. IoT Business Reality
Goldman Sachs defines IoT (Internet of Th...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 4
1. IoT Business Reality -2
According to Research and Markets, the...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 5
2. IoT Business Model
A business model is the way in which a comp...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 6
4. IoT Business Model -2
B. Value Propositions
• Automation: Prov...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 7
4. IoT Business Model -3
C. Profit Model
• Device/IT system sales...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 8
3. IoT Business Ecosystem
A business ecosystem is the community o...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 9
3. IoT Business Ecosystem -2
The cluster of a platform will be co...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 10
4. IoT Frontiers Insights from Patents
Smart Home Security
US201...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 11
4. IoT Frontiers Insights from Patents -2
Smart Home Audio and V...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 12
4. IoT Frontiers Insights from Patents -3
Smart Home Robots
Have...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 13
4. IoT Frontiers Insights from Patents -4
Ambient Intelligence f...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 14
4. IoT Frontiers Insights from Patents -5
Self-aware Self-healin...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 15
4. IoT Frontiers Insights from Patents -6
Deep Learning
Deep lea...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 16
4. IoT Frontiers Insights from Patents -7
Emotion-Aware IoT
An i...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 17
4. IoT Frontiers Insights from Patents -8
Adaptable Autonomous I...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 18
4. IoT Frontiers Insights from Patents -9
Augmented Reality
US20...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 19
4. IoT Frontiers Insights from Patents -10
IoT SaaS
Cloud based ...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 20
4. IoT Frontiers Insights from Patents -11
Industrial IoT
US2015...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 21
4. IoT Frontiers Insights from Patents -12
Convergence
US2012012...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 22
5. Strategy Perspectives from Patents
Cisco
Cisco announced a st...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 23
5. Strategy Perspectives from Patents -2
Toyota
Toyota announced...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 24
5. Strategy Perspectives from Patents -3
IBM
IBM announced a pla...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 25
6. IoT Innovation Exploiting Patents
White Space Analysis
Patent...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 26
6. IoT Innovation Exploiting Patents -2
Cross-competitor Analysi...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 27
6. IoT Innovation Exploiting Patents -3
Blue Ocean Differentiati...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 28
6. IoT Innovation Exploiting Patents -4
Scenarios Analysis
Paten...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 29
6. IoT Innovation Exploiting Patents -5
Smart Home Scenarios Dev...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 30
6. IoT Innovation Exploiting Patents -6
Smart Home Scenarios Dev...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 31
6. IoT Innovation Exploiting Patents -7
Smart Home Scenarios Dev...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 32
6. IoT Innovation Exploiting Patents -8
Smart Home Scenarios Dev...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 33
6. IoT Innovation Exploiting Patents -9
Smart Home Scenarios Dev...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 34
6. IoT Innovation Exploiting Patents -10
2020 IoT Scenarios
Foll...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 35
6. IoT Innovation Exploiting Patents -11
2020 IoT Scenarios
As A...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 36
6. IoT Innovation Exploiting Patents -12
2020 IoT Scenarios
On t...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 37
6. IoT Innovation Exploiting Patents -13
2020 IoT Scenarios
The ...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 38
6. IoT Innovation Exploiting Patents -14
2020 IoT Scenarios
Whil...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 39
6. IoT Innovation Exploiting Patents -15
2020 IoT Scenarios
In t...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 40
7. IoT Patent strategy
Integrated IoT Patent Strategy
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 41
7. IoT Patent Strategy -2
Patent Development Exploiting Existing...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 42
7. IoT Patent Strategy -3
Patent Monetization Exploiting Existin...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 43
7. IoT Patent Strategy -4
Patent Monetization New Method
Zetta R...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 44
7. IoT Patent Strategy -5
Patent Disputes Risk Assessment
As we ...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 45
7. IoT Patent Strategy -6
IoT Patent Wars 2020 Scenarios
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 46
7. IoT Patent Strategy -7
Preparation & Prosecution Strategy
Pri...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 47
7. IoT Patent Strategy -8
Preparation & Prosecution Strategy
Pri...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 48
7. IoT Patent Strategy -9
Preparation & Prosecution Strategy
Cla...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 49
7. IoT Patent Strategy -10
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 50
7. IoT Patent Strategy -11
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 51
7. IoT Patent Strategy -12
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 52
7. IoT Patent Strategy -13
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 53
7. IoT Patent Strategy -14
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 54
7. IoT Patent Strategy -15
Preparation & Prosecution Strategy
Cl...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 55
7. IoT Patent Strategy -16
Preparation & Prosecution Strategy
Pa...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 56
8. IoT Startup Patent Strategy
Best Practice: Nest Labs
Company ...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 57
8. IoT Startup Patent Strategy -2
Strategic development of paten...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 58
8. IoT Startup Patent Strategy -3
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 59
8. IoT Startup Patent Strategy -4
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 60
8. IoT Startup Patent Strategy -5
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 61
8. IoT Startup Patent Strategy -6
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 62
8. IoT Startup Patent Strategy -7
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 63
8. IoT Startup Patent Strategy -8
IoT Innovative Startups Insigh...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 64
References
Collection of IoT Articles:
https://www.linkedin.com/...
©2016 TechIPm, LLC All Rights Reserved www.techipm.com 65
Thank you!
If you have any questions
please contact Alex G. Lee
...
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Internet of Things (IoT) Strategy : Patent Perspectives

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IoT Business Reality ………………………………………………………………... 3

IoT Business Model ………..………………………………………………………... 5

IoT Business Ecosystem …..…………………………………………………….... 8

IoT Frontiers Insights from Patents ……………………. ………….………... 10

IoT Strategy Perspectives from Patents …................……………………... 22

IoT Innovation Exploiting Patents …………………..…….…………………... 25

7. IoT Patent Strategy …………..…………………..……………….………………... 40

8. IoT Startup Patent Strategy …….……………..……………….………………... 56

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Internet of Things (IoT) Strategy : Patent Perspectives

  1. 1. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com Internet of Things (IoT) Strategy : Patent Perspectives 1Q 2016 Alex G. Lee (alexglee@techipm.com)
  2. 2. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 2 1. IoT Business Reality ………………………………………………………………... 3 2. IoT Business Model ………..………………………………………………………... 5 3. IoT Business Ecosystem …..…………………………………………………….... 8 4. IoT Frontiers Insights from Patents ……………………. ………….………... 10 5. IoT Strategy Perspectives from Patents …................……………………... 22 6. IoT Innovation Exploiting Patents …………………..…….…………………... 25 7. IoT Patent Strategy …………..…………………..……………….………………... 40 8. IoT Startup Patent Strategy …….……………..……………….………………... 56 Contents
  3. 3. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 3 1. IoT Business Reality Goldman Sachs defines IoT (Internet of Things) as the third wave of internet revolution: by connecting to the internet billions of devices, IoT opens up a host of new business opportunities and challenges. According to McKinsey, IoT has the potential to create up to $6 trillion economic value annually by 2025. IoT has various applications including, smart home, connected car, connected healthcare, industry 4.0, and smart city. Many players across diverse industries including semiconductor, consumer electronics, IT, telecommunication, healthcare, retail, industrial & manufacturing and transportation are participated in the IoT business.
  4. 4. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 4 1. IoT Business Reality -2 According to Research and Markets, there are more than 2000 companies that are selling IoT enabled products, playing a vital part in the IoT technology infrastructure, or act as an enabler to the IoT development. A few major companies will not dominate the growth of the IoT market. Rather, virtually all of business ecosystem players will involved in creating and developing the IoT market. The IoT business will be interdisciplinary across many industries. The IoT business will have synergies by the convergence of many different technologies or business attributes. The IoT business can create entirely new industries providing dramatically different values to the customers. Convergence
  5. 5. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 5 2. IoT Business Model A business model is the way in which a company makes money through its business. The key building blocks of a business model are the value propositions, profit model, and business resources. The key building blocks of business models for the IoT applications can be summarized as follows. A. Business Resources • IoT devices: Devices that can sense/recognize their surrounding environments (including position/movement/identification) and communicate with other devices • Networks: Connecting/communicating medium/infrastructure that can interconnect devices and connect devices to the internet • IT systems: Back-end or embedded systems that can process information (data) obtained by the IoT devices (e.g. cloud computing/big data analytics) and provide the value added services exploiting the information
  6. 6. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 6 4. IoT Business Model -2 B. Value Propositions • Automation: Providing various automation services for the customers’ job to be done (e.g., order the out of stock product automatically; self-driving car) • Care: Caring for customers (e.g., monitor person’ s body status and provide various health care services; control customer’s home cooling and heating/ lighting system for energy savings) • Business/Industry Intelligence: Providing better working/production tools/environments (e.g., analyze customers’ shopping behavior for proactive promotion/advertisement; industrial assets management) • Entertainment: Providing fun to customers (e.g., augmented reality games)
  7. 7. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 7 4. IoT Business Model -3 C. Profit Model • Device/IT system sales with value added services • Subscription fees • After-market sales (e.g. part sales) • Third-party sales (e.g. advertisement) Combing the key building blocks, various business models for the IoT applications can be developed.
  8. 8. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 8 3. IoT Business Ecosystem A business ecosystem is the community of business entities that is formed by the competitive and collaborative interactions among business entities for new innovations. A business ecosystem evolves to form a new value network, and thus, to create a new market. The key building blocks of a business ecosystem are the platform providers and value creators. A platform provider develops a platform, which is a collection of core technologies/solutions with open interfaces for interaction with the value creators. A value creator creates values by exploiting the platform. Recently, many global leaders in IoT business provide the IoT platforms to create diverse platform-based business models and form the IoT business Ecosystem (e.g., Samsung Artic platform).
  9. 9. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 9 3. IoT Business Ecosystem -2 The cluster of a platform will be complex because of participation of diverse ecosystem players across several different industries. Following figure illustrates the clustering of a platform with value creators across the smart home and connected car industry. Smart Home Utility Platform Platform Connected Car Lighting Appliance Environment Security Infortainment Safty Control Automation IoT Ecosystem
  10. 10. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 10 4. IoT Frontiers Insights from Patents Smart Home Security US20150120598 illustrates the smart home system for tracking delivery of a package by a delivery service-provider entity. The smart home system detects delivery data associated with the delivery of the package to the smart home. The detected delivery data comprises information indicative of the identity of the deliverer and the package at a particular time, and an action of the deliverer and the particular receiver of the package. The smart home system also can receive and retain package in a secure location that is trusted by both deliverer and a system user. For example, a certain secure area of environment can be temporarily made accessibly by the system to deliverer such that deliverer can deposit package within the secure area for later retrieval by the intended recipient. The secure area can be a lobby secured by a smart doorknob. The system unlocks the lobby door for granting deliverer temporary access to that lobby for depositing package.
  11. 11. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 11 4. IoT Frontiers Insights from Patents -2 Smart Home Audio and Video Analytics US20150364028 illustrates a smart home security system for detecting the home premise condition using audio analytics. Sounds (e.g., sound of doorbell, sound of breaking glass, or sound of baby crying) occurring on or near the premise can be detected and analyzed whether the sound belongs to a recognized class of sounds (e.g., security, health condition, property damage). In response to the analysis, the system performs tasks that are responsive to the detected sounds (e.g., sending messages to law enforcement or medical personnel). US20150194034 illustrates a system for monitoring an incapacitated person (e.g., unable to move or respond) in the monitored area using video analytics. The system processes captured images to detect an anomaly when a person becomes ill and incapacitated (e.g., sharp movements representing a fall). When such anomalies are detected, a notification can be transmitted to another location indicating that medical assistance is needed.
  12. 12. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 12 4. IoT Frontiers Insights from Patents -3 Smart Home Robots Have you ever dreamed about future that your favorite food is ready automatically when you feel hungry? US20150290795 indicates a possibility by combing robotics and artificial intelligence. US20150290795 illustrates the computerized robotic food preparation system for food preparation by digitizing the food preparation process of professional and non-professional chef dishes and subsequently replicating a chef's cooking movements, processes and techniques with real-time electronic adjustments. US20140207282 illustrates a household robot that can take care of your home. The household robot can monitor the state of a home, clean the home and turn on/off various appliances for you automatically and transmit the surveillance data to you in an emergency condition detected by the robot. As illustrated in US20150224640 the household robot even can take care of your health.
  13. 13. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 13 4. IoT Frontiers Insights from Patents -4 Ambient Intelligence for Smart Living Ambient intelligence (AmI) is the smart environments that the IoT devices support people in carrying out their everyday life activities. US20150057808 illustrates AmI for smart home applications. The smart home AmI discovers and recognizes patterns using sensors in resident behavior and generates adaptive automation rules for controlling the IoT devices based on the patterns and exploiting the machine learning (machine learning refers to intelligent systems that can learn from data, rather than merely follow explicit programmed instructions). US20140108307 illustrates AmI for the connected car applications. Base on the profile and contextual information, AmI provides suggestions to the driver exploiting the machine learning. For example, AmI obtains contextual information indicating that a contact of the driver is only a few minutes in driving time from the driver’s route.
  14. 14. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 14 4. IoT Frontiers Insights from Patents -5 Self-aware Self-healing IoT Billions of interconnected devices that are connected to the internet should be self-aware and self-healing: Self-Aware Self-Healing IoT is concerned with systems that can auto-detect, analyze, and fix any issue with the IoT devices and networks without human intervention. Deployment of significant numbers of lighting devices with associated controllers and/or sensors and networking in smart cities presents increasing challenges for set-up and management of the system elements and network communication elements of the lighting system. US20150250042 illustrates the system of networked intelligent lighting devices that provides autonomous discovery and set-up at installation. The system also can provide autonomous detection of failure and fix of the failure.
  15. 15. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 15 4. IoT Frontiers Insights from Patents -6 Deep Learning Deep learning is a machine learning method that attempts to learn layered models of inputs that mimics the human brain’s reasoning process. The layers correspond to distinct levels of concepts where higher-level concepts are derived from lower-level concepts (hierarchy of complex concepts that are constructed out of simpler concepts). US20150294422 illustrates the deep learning application for dynamic risk management in the IoT connected cars. The deep learning correlates the driver's usage patterns, driving styles, weather conditions, traffic or interaction with the vehicle based on a priori knowledge of how normalized driver data sets behave to predict potential driving risk dynamically. Real time data are provided using the vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V) communications.
  16. 16. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 16 4. IoT Frontiers Insights from Patents -7 Emotion-Aware IoT An individual's mental state is important to general well-being and effective decision making. Mental states include a wide range of emotions and experiences from happiness to sadness, from contentedness to worry, or from excitation to calm. US20140200463 illustrates the emotion-aware IoT applications by determining well-being status from an analysis of facial information and physiological information of an individual. By monitoring the well-being status of an individual, the home lighting can adjust it while turning on the favorites music automatically when a person stressed. US20130054090 illustrates the emotion-aware IoT application for providing the safe driving service system by analyzing information necessary for cognizing emotion on the basis of bio signals sensed by in-vehicle sensors.
  17. 17. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 17 4. IoT Frontiers Insights from Patents -8 Adaptable Autonomous IoT US20150019714 illustrates the adaptable autonomous smart home system. The adaptable autonomous smart home system can recognize the contextual or semantic profiling of a person or place or devices (physical environment) based on sensed data by the IoT devices. The adaptable autonomous smart home system determines particular interpretation instructions (define particular IoT device control rules) that are associated with the particular physical environment and dynamically updates the control rules for changing physical environment.
  18. 18. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 18 4. IoT Frontiers Insights from Patents -9 Augmented Reality US20150347850 illustrates an IoT AR (Augmented Reality) application in a smart home. A smart home IoT device communicates via a local network to a user AR device (e.g., smartphone) for providing the tracking data. The tracking data describes the smart home IoT device. The AR devices can recognize the smart home IoT device in the camera view based on the tracking data. Once the smart home IoT device is identified in the camera view, the AR application can augment the camera view with additional information and control interface about the smart home IoT device. The user can control the smart home IoT device using the AR device. US20140063064 illustrates an IoT AR application in a connected car. An AR head-up display in the connected car displays the overlaying a virtual image regarding the surrounding environmental information on an actual image of the external vehicle that is observed through the transparent display. The surrounding environmental information are obtained via the V2X communication system.
  19. 19. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 19 4. IoT Frontiers Insights from Patents -10 IoT SaaS Cloud based software as a service (SaaS) enables cost effective value added services for many Internet of Things (IoT) applications such as smart home, connected healthcare and preventive maintenance of industrial equipment. US20130227569 illustrates the system that can gather data from thousands of the IoT sensors/devices and analyze the data without the massive amount of investment in the server and big data analytics infrastructure. US20150227118 illustrates the cloud based IoT SaaS system for facilitating automatic control of the smart home devices based on past device behavior, current device events, sensor data, and/or server-sourced data.
  20. 20. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 20 4. IoT Frontiers Insights from Patents -11 Industrial IoT US20150040051 illustrates the industrial monitoring system that provides monitoring capabilities for various types of industrial machines and systems. For example, the industrial monitoring system can monitor operational parameters of the gas turbine system using a number of sensors. US20140163763 illustrates the energy management system exploiting the predictive analytics. Utility companies are experiencing a shortage of electrical generating capacity due to increasing customer demand for electricity. The energy management system predicts on-peak hours and/or off-peak hours based on data obtained from various monitoring devices using the predictive analytics.
  21. 21. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 21 4. IoT Frontiers Insights from Patents -12 Convergence US20120120930 illustrates a vehicle network system interconnected with a home network. When a predetermined request signal is transmitted from the vehicle network system to the home network, the home network performs an operation corresponding to the request signal. The home network determines whether the vehicle network system is detected within a predetermined range. The home network may include a RFID system to detect the presence of the vehicle network system. When the vehicle network system is detected within the predetermined range, the home network transmits parking information with respect to the vehicle equipped with the vehicle network. The transmitted parking information can then be displayed on the display unit in the vehicle.
  22. 22. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 22 5. Strategy Perspectives from Patents Cisco Cisco announced a strategic partnership with and Ericsson to create the networks of the future. Followings show the insights regarding Cisco strategy perspectives for developing the IoT networks of the future to make Cisco as the IoT networks innovation leader. Predictive Analytics for IoT networks Predictive analytics analyzes current and historical data to make predictions about future events and trends. US20150333992 illustrates the application of predictive analytics for managing the IoT Networks. Machine Learning for IoT networks Cisco is developing the intelligent autonomous IoT networks exploiting the machine learning (ML). US20150195192 illustrates the use of the ML in order to predict whether a network element failure is relatively likely to occur.
  23. 23. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 23 5. Strategy Perspectives from Patents -2 Toyota Toyota announced its plans to make self-driving cars by around 2020. Toyota also creates new department to unify its connected car technologies. Followings show the insights regarding Toyota strategy perspectives for developing self-driving connected car of the future to make Toyota as self-driving connected car innovation leader. Driver Assistance/Collision Avoidance US20140005906 illustrates the system for assisting the human or electronic driver of a host vehicle through predicting the future position and velocity trajectory of a preceding vehicle. The dynamic state of the preceding vehicle can be predicted based on data received from surrounding vehicles using the V2V communications. Autonomous Navigation US9031779 illustrates the navigation system with the hazard avoidance feature.
  24. 24. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 24 5. Strategy Perspectives from Patents -3 IBM IBM announced a plan to invest more than $3 billion for four years to build the IoT business unit. Followings show the insights regarding IBM strategy perspectives for developing the IoT analytics to make IBM as the IoT business leader. Big Data Analytics IoT big data analytics are becoming important to process unimaginably large amounts of information and data that are obtained by the sensor embedded interconnected IoT devices. US20140068180 illustrates a system capable of efficiently analyzing big data. Predictive Analytics US20140236650 illustrates the cost effective end-to-end analytics driven asset management by managing maintenance operations (e.g., scheduling, preventive maintenance, operating parameter control).
  25. 25. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 25 6. IoT Innovation Exploiting Patents White Space Analysis Patent information can provide many valuable insights that can be exploited for developing new IoT products/services. One can identify the potential R&D areas (“white space”) that can lead to new product/service development through the patent landscape analysis.
  26. 26. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 26 6. IoT Innovation Exploiting Patents -2 Cross-competitor Analysis Patents can provide insights regarding the competitive advantage innovation strategy in alignment with the strategic move of a specific company for the IoT business leadership through the cross-competitor analysis.
  27. 27. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 27 6. IoT Innovation Exploiting Patents -3 Blue Ocean Differentiation The basic principle in the Blue Ocean Patent Strategy is to exploit existing patents to achieve the value innovation, and thus, to serve the customers in fundamentally different ways.
  28. 28. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 28 6. IoT Innovation Exploiting Patents -4 Scenarios Analysis Patents can be exploited to identify new IoT product/service development opportunity from scenarios analysis. The scenarios analysis can show potential interactions between the future user and the IoT product/service via the specific usage of the product/service and behavior of the user under environments provided by the product functionality and service offering. The scenarios analysis exploiting patent information can provide the new IoT product concept (e.g., specific benefits to the user, product design, product functionality and the technology for the product).
  29. 29. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 29 6. IoT Innovation Exploiting Patents -5 Smart Home Scenarios Development • The first step in the scenario development is to do patent search and review for the state of the art of IoT innovation for smart home applications. The searched patents that are related to the smart home applications should be analyzed to find the measurable user benefits provided by the value propositions (automation, energy management, care, safety, entertainment) and method/device/system to offer the value propositions. • Then, develop a story of the future implementations of the state of the art of IoT innovation for smart home applications exploiting 5W1H – Who, When, Where, What, Why, How.
  30. 30. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 30 6. IoT Innovation Exploiting Patents -6 Smart Home Scenarios Development • The stakeholders (users) in the scenario for the IoT smart home are usually the member of home who can be specified by age, gender, profession. The time can be the morning, afternoon, evening. The place can be the bedroom, living room, bathroom, kitchen and outside. • Then, describe how the specific product (including system) that is implemented based on the patent disclosures performs (interacts with a user) to provide each value proposition under the circumstances for a specific purpose (expectations of the product’s future user or solutions for product’s future user’s problems). Base on the developed scenarios, potential improvements over the implemented product can be devised by listing new product features, functionality, UI/UX, integration method etc.
  31. 31. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 31 6. IoT Innovation Exploiting Patents -7 Smart Home Scenarios Development • Followings summarize the key elements of the IoT smart home scenarios for each value proposition. • Home Automation The smart home product should determine how to solve user’s problem or perform for a specific situation without constant guidance from the user. The smart home product should adapt to changing situation/environment. The smart home product should react properly to the changing situation/environment in accordance with the performance objectives. The smart home product should join the home networks without user’s manual configuration.
  32. 32. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 32 6. IoT Innovation Exploiting Patents -8 Smart Home Scenarios Development • Home Energy Management The smart home product should adapt the overall energy efficiency of the home to the comfort and quality of life. The smart home product should control the home heating for reducing energy consumption while ensuring comfort. The smart home product should control lighting based on user’s presence and environment. • Home Care The smart home product should proactively act for caring the user under the environment/situation on behalf of the user. The smart home product should provide UI/UX depend on the user context.
  33. 33. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 33 6. IoT Innovation Exploiting Patents -9 Smart Home Scenarios Development • Home Safety The smart home product should provide private space protection and control against hazard home environment. The smart home product should measure of gas, carbon monoxide, fire, smoke, water and weather conditions. The smart home product should provide remote access to home environment. • Home Entertainment The smart home product should provide personalize entertainment to the user. The smart home product should exploit semantic information regarding the home entertainment devices.
  34. 34. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 34 6. IoT Innovation Exploiting Patents -10 2020 IoT Scenarios Following future scenarios are developed based on disclosures in the IoT patents. The scenarios describe possible situations in 2020 that a person will experience in his/her everyday life: home, highway, shopping mall, business meeting and medical emergency situation. Scenarios can provide several IoT business insights including the IoT products/services and application business models development. In the morning, at home Alex, married with Janet and has two daughters Alice and Jenny, wakes up at 6 am with the morning call music Feels So Good by Chuck Mangione, one of his favorites. Alex’s smart home system selects the Feels So Good for gloomy Friday morning due to heavy clouds in the sky of Alex’s Boston home. The wake up time and music were selected based on Alex’s personal profile for his favorite music, his yesterday’s busy schedule and current weather condition sensed from his front yard.
  35. 35. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 35 6. IoT Innovation Exploiting Patents -11 2020 IoT Scenarios As Alex stands up, his closet doors are opened and LED lighting from the bottom shins the sox that is match in color with his black coat for an important business meeting in the afternoon. The smart home system operates the closet doors and lightings depend on Alex’s position and movement. As Alex moves out from his bed room and moves into the living room, smart TV is turned on and automatically changes the TV channel for the traffic information. At that time, Kitchen lights flick to signal to Alex that his breakfast is ready in the rice cooker. As Alex finishes his breakfast, Roombo, a home serving robot, approaches and asks him whether he had his subscription pills. When Alex has his medicine, he takes the image of the pill and sends the image to his primary care doctor using his smartphone.
  36. 36. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 36 6. IoT Innovation Exploiting Patents -12 2020 IoT Scenarios On the way to shopping mall On her way to nearby shopping mall, Janet hears a voice massage that she needs to exit at the next to buy milk. The onboard screen in her car shows a map for nearby shops with milk price if a shop is on sale. When Janet dozes off at the wheel, the automated vehicle monitoring system changes her car to a self-driving mode. As Janet drives her car at 75 mph at 55 mph speed limit highway, her car smart control system automatically slows down. About 5 miles before the shopping mall, her car slows down to a complete stop because her car receives an accident notice from a car drives in the opposite direction. About 3 miles before the shopping mall, Janet hears a traffic congestion voice massage near the shopping mall exit.
  37. 37. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 37 6. IoT Innovation Exploiting Patents -13 2020 IoT Scenarios The onboard screen in her car shows a map for alternative route to the shopping mall. As Janet approaches the shopping mall, smart LED lights detects available parking spaces, then directs her to them. When Janet enters into the shopping mall, her smartphone receives indoor navigation guide maps, product information and promotional advertisements. At a gift shop, Janet buys Alex’s birthday gift and pays using her smartphone. At the business meeting Alex has a business meeting with John at Financial Building located in the Boston downtown. As Alex arrives in front of Financial Building, he receives a welcoming message of an access information service of Financial Building (displayed on his smartphone). Alex then moves on to Conference Room 313 by being provided with a WiFi signal based location guidance through his smartphone.
  38. 38. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 38 6. IoT Innovation Exploiting Patents -14 2020 IoT Scenarios While Alex is moving to Conference Room 313, automatic authentication of all doors located along the path may be realized, thereby allowing Alex to pass through all doors in order to reach Conference Room 313. When Alex enters Conference Room B, lights and lamps installed in the conference room are automatically turned on, and operation of a ventilation system is initiated. When John enters Conference Room 313, a projector is turned on, blinders of the conference room windows are shut down, and the lights are turned off. Alex discusses with John regarding the adoption of the smart inventory system that utilizes the 3D printing system in John’s warehouse.
  39. 39. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 39 6. IoT Innovation Exploiting Patents -15 2020 IoT Scenarios In the evening, at home As Alex approaches his home the smart home system determines whether his car network system is detected within a radius of 2 miles. When the car network system is detected within the predetermined range, the smart home system transmits parking information. The transmitted parking information is displayed on the display unit in the car. Then, smart home system turns on the light in the front door and changes the living room temperature at Alex’s most comfortable temperature. While Alex is having a good evening time his smartphone notifies him that his garage door is open and his electric vehicle is not charging.
  40. 40. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 40 7. IoT Patent strategy Integrated IoT Patent Strategy
  41. 41. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 41 7. IoT Patent Strategy -2 Patent Development Exploiting Existing Patents Well-tailored value creation methodology combined with patent prosecution strategy can develop new patent portfolios for maximum ROI from existing patents. Many patent applications and newly issued patents can be further developed for creating new values by amending and creating claims and generating family patents to encompass emerging technology and products/services trends, market demands, and strategic exploitation goals (e.g., cross-licensing, monetization etc.). Even if the IoT gets a huge attention recently, the concept of interconnected devices and connecting billions of devices to the internet in the IoT is not new and has been researched for over 10 years. Thus, there may be a large number of patents (that were not intended for the specific IoT applications at the time of invention) that can be exploited for developing new IoT patents supporting current and future IoT business goals.
  42. 42. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 42 7. IoT Patent Strategy -3 Patent Monetization Exploiting Existing Patents A strategically packaged patent portfolio is the collection of patents such that the integrated value propositions of each patent of the portfolio is the value propositions that are provided by new products/services. The strategically packaged patent portfolio can be used for monetization through patent sale, patent licensing, commercialization, spin-off, patent banking, and financing. Strategically packaged patent portfolio development in alignment with the specific IoT business interests (e.g., smart home automation) requires deep understating of the IoT technologies, insights for the emerging IoT products/services/business models, and extensive experiences in patent analysis and development.
  43. 43. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 43 7. IoT Patent Strategy -4 Patent Monetization New Method Zetta Research Development LLC is an intellectual property management company that acquires, develops and sells patent portfolios from patent holders (startups, inventors, investors and lenders). Zetta finds patent holders that have potentially valuable patents and helps patent holders to develop and sell the patent portfolios that will be valuable for a specific emerging business. Patents are assigned into a special purpose holding entity. Zetta’s equity-based investment exploits the fund it manages. Rather than relying on the litigation enforcement, Zetta seeks to sell the portfolios to the strategic buyers at the time when market conditions are most advantageous.
  44. 44. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 44 7. IoT Patent Strategy -5 Patent Disputes Risk Assessment As we have seen in the smartphone market development, it is expected that the super-competition to occupy the leadership in the lucrative IoT market can lead to another round of patent wars. The post-smartphone patent wars, however, will be more extensive because of more extensive participation of players across several different industries. The post-smartphone patent wars will also be more complex because of the recent rapid change in legal environment and the learning curve from the smartphone patent wars. • A large number of patents owned by commercially unsuccessful companies can be the potential patent disputes risk (e.g., smart home). • A large number of patents owned by the patent monetizing entities is a potential patent disputes risk (e.g., connected car, IoT connectivity). • A large number of patents owned by entities from different industries is a potential patent disputes risk (e.g., connected car, connected health).
  45. 45. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 45 7. IoT Patent Strategy -6 IoT Patent Wars 2020 Scenarios
  46. 46. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 46 7. IoT Patent Strategy -7 Preparation & Prosecution Strategy Prior Arts Search Even if the internet of things (IoT) gets a huge attention recently, the concept of interconnected devices and connecting billions of devices to the internet in the IoT is not new and has been researched for over 10 years. Thus, a large number of non-patent prior arts including research papers and books can be existed. Therefore, the intensive search of non-patent prior arts is needed for preparing the IoT patent. US20150019710 illustrates a good example case that intensive search of non-patent prior arts is required. US20150019710 claims a method of maintaining interoperability amongst IoT devices connected via an IoT integration platform. The key elements of the claim 1 at issue are the interoperable control rule based on the semantic label associated with a user's IoT device.
  47. 47. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 47 7. IoT Patent Strategy -8 Preparation & Prosecution Strategy Prior Arts Search -2 The USPTO rejected the claim 1 under the AIA 102(b) as being anticipated by a non-patent prior art regarding the semantic interoperability on the web. Semantic interoperability enables exchange of data among different web system. The inventor argued that the semantic label in the non-patent prior associated with a user's IoT device and amended claim to clarify the distinguished aspects of the claim form the prior art. However, the USPTO rejected the claim again in the final rejection based on newly founded non-patent prior art that explicitly mentions the IoT device in the disclosure.
  48. 48. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 48 7. IoT Patent Strategy -9 Preparation & Prosecution Strategy Claim Drafting for Maximum Quality & Value When the IoT patent claims are drafted, several factors that can make the patent high quality and value should be considered. The factors are (1) claim scope and broadness, (2) value propositions of a claim’s novelty point (non-obvious inventive departure from the prior arts), (3) claim mix (degree to which different kind of statutory claim types (e.g. apparatus, process, manufactures, composition) are used in a patent), (4) claim diversity (degree to which different kind of claim formats (e.g. means-plus-function claim), terminology, arrangement in a given statutory claim type (e.g. number or order of claim elements) are used In a patent) and (5) claim setting (degree to which different kind of commercially significant settings (e.g. component/system or transmitter/receiver) are used in a patent).
  49. 49. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 49 7. IoT Patent Strategy -10 Preparation & Prosecution Strategy Claim Drafting for Maximum Quality & Value -2 The features to be considered in the claim drafting to get the high quality and value patents with the optimal quality to cost (efforts and time in addition to monetary cost) ratio can be decided exploiting the insights for products/services that is going to be covered by the patent (e.g. attributes of a product/service that valued most by customers), the patent landscape to figure out the competitors’ patents (e.g. whether design around is required to avoid infringing competitors’ patents) and internal patenting process (including available patent budget). For example, if a patent is going to use for excluding the competitors, the key features to be considered in the claim drafting will be the claim diversity (to avoid potential infringement loophole) and claim mix (to provide protection against invalidation).
  50. 50. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 50 7. IoT Patent Strategy -11 Preparation & Prosecution Strategy Claim Drafting for Maximum Quality & Value -3 The best practice in the IoT patent claims drafting is the Qualcomm patents for the IoT connectivity. Total of 273 patents issued in the USPTO for the IoT connectivity are reviewed. Following table summarizes the assessment.
  51. 51. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 51 7. IoT Patent Strategy -12 Preparation & Prosecution Strategy Claim Drafting & Amendment under Post-Alice 101 Eligibility Test The basic building blocks of the IoT are devices that can sense/recognize their surrounding environments and communicate with other devices, connecting/ communicating network medium/infrastructure that can interconnect devices and connect devices to the internet, back-end IT systems that can process information (data) obtained by the IoT devices (e.g. cloud computing/big data analytics) and provide the value added services exploiting the information. Therefore, a part or whole of data aggregation, data transfer, data correlation, data analysis and services based on the data are the essential elements of the IoT inventions, and thus, the elements of the IoT patent claims. Consequently, many of IoT patents can be identified as abstract ideas because they are the certain methods of organizing human activities/mental process or fundamental economic practices or mathematical relationships/formulas unless the IoT patent claims are drafted carefully to pass the post-Alice 101 patent eligibility test.
  52. 52. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 52 7. IoT Patent Strategy -13 Preparation & Prosecution Strategy Claim Drafting & Amendment under Post-Alice 101 Eligibility Test -2 For example, claim 1 in US20140012945 claimed: A method of automatically detecting issues and facilitating the transmission of alert messages in a home network consisting of a plurality of consumer electronic devices coupled to a service node, the method comprising: storing information regarding home entities in an inventory database, the entities comprising the household, one or more users within the household, devices in the household, applications running on the devices, and a community of which the household is included; defining usage classes for each entity, the usage classes denoting a primary function associated with an entity, and comprising networking, productivity, and entertainment; assigning an index value to each usage class for each entity, the index value comprising an integer value within a fixed range, and reflecting a relative level of satisfaction associated with the entity for each respective usage class; monitoring data regarding usage trends, performance characteristics, and external variables associated with the entities;
  53. 53. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 53 7. IoT Patent Strategy -14 Preparation & Prosecution Strategy Claim Drafting & Amendment under Post-Alice 101 Eligibility Test -3 modifying one or more of the index values based on the monitored data; and facilitating the transmission of messages regarding services or products related to the entities of the home from one or more parties, wherein the messages are conformed to index values. This claim was rejected under 101 by the USPTO because the claim is directed towards the abstract idea: storing data regarding entities, classifying entities, assigning index values, monitoring usage data, modifying the index values and transmitting messages regarding services or products related to the entities based on index values. Thus, simply transferring the data through the networks or processed the data for providing services will not sufficient to transform the nature of the claimed invention into a patent-eligible claim. Additional elements that are sufficient to amount to significantly more than the abstract idea are needed.
  54. 54. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 54 7. IoT Patent Strategy -15 Preparation & Prosecution Strategy Claim Drafting & Amendment under Post-Alice 101 Eligibility Test -4 Potential claim elements that can overcome the reject may be the claim elements that embed/link to a specific machine/article (not a generic purpose computer) (e.g. medical device, thermostat, application specific microprocessor/controller) or that either recite a specific series of steps that resulted in a departure from a human activity or transform a particular thing to a different thing or improve the technology.
  55. 55. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 55 7. IoT Patent Strategy -16 Preparation & Prosecution Strategy Patent Disclosure Drafting & Prosecution in Alignment with Business Strategy The IoT patents should support future development of the IoT businesses and commercial implementations of the IoT innovations. The disclosures of the IoT patent can be considered as a system that is consist of the basic building blocks of the IoT as a subsystem: (1) devices that can sense/recognize their surrounding environments and communicate with other devices, (2) connecting /communicating network medium/infrastructure that can interconnect devices and connect devices to the internet, (3) back-end IT systems that can process information (data) obtained by the IoT devices (e.g. cloud computing/big data analytics) and (4) provide the value added services exploiting the information. Then, the system as a whole and each basic building block as a subsystem can be construed in the disclosures to support future development of IoT businesses and commercial implementations of the IoT innovations.
  56. 56. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 56 8. IoT Startup Patent Strategy Best Practice: Nest Labs Company information A smart home company headquartered in Palo Alto, California, that manufactures smart thermostats and smoke detectors. Founded in 2010 and acquired by Google for $3.2 billion in 2014. IP value recognition in M&A Build up 132 US issued patents (+ pending applications + international families) in four years Cf. SmartThings’ acquisition by Samsung for $200 million with no patent *notice the value difference: $3.2 billion v. $200 million
  57. 57. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 57 8. IoT Startup Patent Strategy -2 Strategic development of patent portfolios • Patent fortress for core business Create 33 US issued utility patents and 28 US issued design patents regarding smart thermostat • Strategic patent acquisition Acquired 69 US issued patents and one US patent applications regarding smart sensors and sensor networks. Strategic exploitation of patent portfolios • Strategic financing Utilize 29 US issued patents for patent secured lending from Wells Fargo Bank *after Series A and B funding, before Series C funding Strategic patent licensing Licensed patents for accessing to Intellectual Ventures’ IP for defense
  58. 58. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 58 8. IoT Startup Patent Strategy -3 IoT Innovative Startups Insights from Patents Neura (http://www.theneura.com/) provides the intelligence IoT platform and human-centered smart home application solutions. Neura patent application US20150019714 illustrates the adaptable autonomous smart home system. Allure Energy (https://www.allure-energy.com/) is a smart home energy management company based in Austin, Texas. Allure Energy develops leading- edge smart energy management solutions for many IoT applications. Allure Energy holds more than 20 issued US patents. Significant number of forward citations shows the high quality of the family patents. Especially, many patents of most key industry players including Google (Nest Lab), GE and Honeywell in the smart energy management heavily cited Allure Energy patents.
  59. 59. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 59 8. IoT Startup Patent Strategy -4 IoT Innovative Startups Insights from Patents Ecofactor (http://www.ecofactor.com/) provides automated energy savings, comfort and control through energy efficiency, demand response and HVAC performance monitoring services. Ecofactor holds more than 25 issued US patents including one design patent regarding thermostat. In assessment of the commercial importance (e.g., potential commercial implementation or licensing potential), Ecofactor patents ranked second following Samsung Electronics among top 10 innovators in the smart home patent landscape research. Pie Digital (http://piedigital.com/) provides cloud-based services for smart home applications. Pie Digital patent application US20140201340 illustrates the smart home system that can dramatically simplify and automate the configuration, maintenance and integration of the IoT devices in the home and office.
  60. 60. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 60 8. IoT Startup Patent Strategy -5 IoT Innovative Startups Insights from Patents Bobo Analytics (http://www.mybobo.com) is a connected healthcare technology and data analytics company for performance optimization. Bobo Analytics patent application US20140073486 illustrates the physiological measurement systems for continuous health and fitness monitoring. A lightweight wearable system is provided to collect various physiological data continuously from a wearer without the need for a chest strap. The system also enables monitoring of the physiological parameters in addition to heart rate including body temperature, heart rate variability, motion, sleep, stress, fitness level, recovery level, effect of a workout routine on health, caloric expenditure. The system enables automatic interpretation of the physiological parameters to assess the cardiovascular intensity experienced by a user.
  61. 61. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 61 8. IoT Startup Patent Strategy -6 IoT Innovative Startups Insights from Patents Hello (https://hello.is) builds hardware and software to help people live better through understanding themselves and the world around them. Founded in 2012 and based in San Francisco, California. Hello is a team of designers, engineers, and operations staff. US20140249760 illustrates the system including wearable or portable monitoring device that can detect user's activities, behaviors, habit information, and health. The monitoring system determines user's melanin level. INRIX (http://inrix.com/) analyzes traffic and movement data from 100’s of data sources including the most robust crowd-sourced network of 175 million vehicles and devices. US20150035666 illustrates the system for monitoring the user driving behavior in various driving contexts, and presenting driving suggestions of alternative driving behaviors. The presentation of the alternative driving behaviors to the user can facilitate changes in user driving behavior that improve the safety, efficiency, and/or comfort of the driving experience.
  62. 62. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 62 8. IoT Startup Patent Strategy -7 IoT Innovative Startups Insights from Patents Zscaler (https://www.zscaler.com/) is a global cloud-based information security company. Zscaler patent application US20140208426 illustrates the system for dynamic cloud-based malware behavior analysis. The cloud-based behavioral analysis system includes nodes that communicatively coupled to the users. The nodes perform inline monitoring and malware detection and preclusion. EVRYTHNG (https://evrythng.com/) provides the IoT cloud platform that connects any consumer product to the Web and manages real-time data to drive applications. US20140181256 illustrates the system that can compute the object identifier and contextual information based on pre-defined set of rules and map the object identifier and contextual information to an entry point associated with a specific computer application. The system provides access to the specific the application to the end-user through the cloud services.
  63. 63. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 63 8. IoT Startup Patent Strategy -8 IoT Innovative Startups Insights from Patents Magic Leap (http://www.magicleap.com) is a leading augmented reality (AR) startup company. Magic Leap had raised more than $1.3 billion of venture funding from Alibaba, Google, Qualcomm, and other investors since its foundation in 2010. Financial Times valued Magic Leap at $4.5 billion. Magic Leap filed 167 US patent applications including two issued patents as of 1Q 2016. Magic Leap’s AR technology innovation strategy are as follows. • Biomedical engineering approach to the complex human visual perception system for producing and providing the AR contents • AR technology that facilitates a comfortable, natural-feeling, rich presentation of virtual image elements • AR system that work with the visual configuration of a typical human to address various challenges in AR applications
  64. 64. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 64 References Collection of IoT Articles: https://www.linkedin.com/today/author/alexgeunholee
  65. 65. ©2016 TechIPm, LLC All Rights Reserved www.techipm.com 65 Thank you! If you have any questions please contact Alex G. Lee at alexglee@techipm.com

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