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Hult Marketing Club Meeting: Guerilla Marketing 06.02.11
1.
Hult Marketing Club
2.
Guerilla Marketing
3.
What is Guerilla
Marketing? “Unconventional marketing intended to get maximum results from minimal resources” Jay Conrad
4.
Why is it
different from other forms of marketing? Let’s look at case studies
5.
Why were they
effective? Absolut Nike Ikea Libresse Super Glue Levis SIXT Volkswagen
6.
7.
Create “Free” Campaigns
8.
Partner With Locals
9.
Enlist Member Participation
10.
11.
Announcements Next meeting
in two weeks on “Social Media Monitoring and tools” Join us for Mobile Marketing event on June 27th with Nokia and Grapple Mobile Like our Facebook Page!
Download now
